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How to un-silo your organization and be more customer-centric

Martech

For example: Marketing is responsible for attracting prospects to the top of the funnel and is sometimes measured on converted revenue. Here are three customer journey practices for tapping this institutional, cross-functional wisdom. Connect functional groups and leverage talent and technology via shared goals and connected data.

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How to revamp your lead scoring strategy for 2025

Martech

Lead scoring is crucial for tackling this challenge by ranking and assessing prospects’ readiness to buy. Incorporate engagement data for real-time insights Understanding engagement data is key to gauging a prospect’s interest and readiness to purchase. Consider tracking the following engagement data points.

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Maximizing profits: Strategies for earning through loyalty programs by Comarch

Martech

Loyalty programs have evolved beyond simple points systems to sophisticated, data-driven strategies that leverage technology and personalized experiences. The prospect of earning rewards motivates customers to choose a particular brand over competitors, especially when they are close to reaching a reward threshold.

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Why B2B marketers get their signals crossed

Martech

The reality of intent signals As marketers, we’ve been told that there is a connection between a “signal” of a prospect seeking information with their interest in your company or product and assumed that a response to an offer made could imply they’re “in the market to buy.” ZoomInfo, “What is intent data?”

B2B
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Maximizing profits: Strategies for earning through loyalty programs by Comarch

Search Engine Land

Loyalty programs have evolved beyond simple points systems to sophisticated, data-driven strategies that leverage technology and personalized experiences. The prospect of earning rewards motivates customers to choose a particular brand over competitors, especially when they are close to reaching a reward threshold.

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Soft Skills Training for Sales Teams: A Step-by-Step Guide

Highspot

Yet, a rapidly changing landscape of technologies and buyer expectations can outpace professional development and overwhelm even seasoned professionals. McKinsey notes that as intelligent machines take over more physical, repetitive, and basic cognitive tasks, sales reps will need social, emotional, and technological skills to stand out.

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A Comprehensive Guide to Product Training for Sales Teams

Highspot

Product training is a structured learning process that helps team members understand, communicate, and sell a product. According to Gartner, 77% of B2B buyers say their most recent purchase felt “very complex or difficult,” highlighting the importance of thorough product knowledge for anyone selling or supporting a solution.