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How to align your martech COE with organizational and go-to-market goals

Martech

The answer is in understanding the unique challenges and opportunities each function faces and positioning martech as a strategic enabler. The role of a martech COE in driving strategic alignment Every organization is different. Increase cross-sell and upsell revenue by 25%. Take a tech company focused on early adopters.

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Yes, Brands Can Turn Customer Service Into a Profit Center

Salesforce

With AI and data analytics, agents can enhance customer satisfaction while contributing to sales through personalized recommendations, upselling, and cross-selling. Boost sales with proactive service, upselling, and cross-selling To revamp your contact centers, you should transform service agents into trusted customer advisors.

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Account-based selling in 2025: Everything to know

Highspot

Key Takeaways Executing 1:1 and 1:few account-based selling strategies geared toward high-value target accounts is how leading enterprise sales teams drive sustainable revenue growth. Guide: What Good Client Engagement Looks Like Download free guide What is account-based selling?

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B2B sales enablement: How to elevate your approach

Highspot

Modern B2B sales enablement is a strategic, collaborative discipline designed to equip customer-facing teams with the resources, skills, and insights needed to engage buyers effectively and drive predictable revenue growth. What is B2B sales enablement? However, every GTM team plays a part in the success of B2B buyer enablement strategies.

B2B
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CRM strategy: What every business needs to improve customer relationships

PandaDoc

Customer relationship management (CRM) software is a popular choice for many businesses. These platforms help to build a historical record of customer engagement and interactions over time by managing correspondence, keeping track of specific buyers and stakeholders, and even assisting with quote generation and marketing campaigns.

CRM
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Complex sales CPQ: Accelerating sales cycles and eliminating bottlenecks

PandaDoc

If youre selling a cup of coffee, the options are relatively simple. Closing the deal is just one step; ensuring customer success and fostering long-term relationships requires ongoing work. Identifying upsell and cross-sell opportunities to drive continued revenue growth. Take buying a CRM, for example.

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How AI-powered enablement helps manufacturing sales teams

Highspot

Manufacturing sales teams face long deal cycles with cross-functional buying committees who have complex product requirements. The key is a strategic approach that focuses on one high-impact pain point that your teams experience every day, like content chaos or inconsistent onboarding.