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How to align your martech COE with organizational and go-to-market goals

Martech

Sales and support Role: Streamline the customer acquisition process while providing exceptional post-sale support. Sample goals: Shorten the sales cycle by 20%. Achieve a 95% first-response rate within 2 hours for support queries. Increase cross-sell and upsell revenue by 25%.

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I Learned How Sales Champions Drive Deals Forward — Here’s What You Should Know [+ Recent Data]

Hubspot

Trust a Sales Champion Ultimately, a sales champion isnt just a stellar deal-closer for your sales team. Theyre someone who takes initiative, inspires their fellow salespeople, and drives revenue growth through an innovative approach to prospecting and selling. Sales champions can adapt to the evolving dynamics of a deal.

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CRM strategy: What every business needs to improve customer relationships

PandaDoc

Example: A mid-sized software company recently adopted a CRM platform to support its sales and customer service teams. It’s an ideal approach for subscription-based brands, account-based sales models, and service providers with long-term contracts. Sales data isn’t accessible to support teams.

CRM
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How to cost-effectively acquire fiber subscribers and grow efficiently

Salesforce

To get an edge during this boom and win the fiber broadband market, you need a technology foundation that lets you address all subscriber lifecycle needs with personalized experiences and stellar service. Service providers need sophisticated data and analytics to decide where to build. Learn how to upgrade your platform for fiber.

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GTM 139: AI Agents Are Changing Everything — Microsoft’s VP of AI Agents on the New Era of Work and Software | Ray Smith

Sales Hacker

If you missed GTM 138, check it out here: The AI Advantage, Solving Sales & Marketing Alignment for Better GTM Execution with Jaleh Rezaei Highlights: 06:53 What makes an AI agent different from bots and automationand why it matters now. 31:12 Inside Microsoft CoPilot: Real-world agent use cases across sales, support, and strategy.

GTM
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What Is a Deal Desk?

Salesforce

How Deal Desk works Advantages of implementing a Deal Desk Challenges and disadvantages of Deal Desks Impact of technology on Deal Desk efficiency Best practices for optimizing your Deal Desk Deal desk FAQs What is a Deal Desk in sales? This includes setting prices, drafting custom contracts, and keeping service delivery on track.

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Top 13 Inside Sales Management and Automation Tools for B2B SaaS

Sales Pop!

These can be a unique selling proposition, recommendations, business launch questions, success stories, demonstrations, and presentations. In addition, you should use automated sales management tools as often as possible. SaaS B2B Sales. selling a different product or upgrading their current product to a new version).