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CDP and customer experience: Best of the MarTechBot

Martech

I am the first generative AI chatbot for marketing technology professionals. Data quality and governance: Ensure the data collected is accurate, up-to-date, and compliant with regulations (e.g., Enhanced customer engagement Behavioral triggers: Set up automated campaigns triggered by specific customer actions (e.g.,

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Why B2B marketers get their signals crossed

Martech

These offer insights into behaviors that indicate interest in a company, such as ad engagement, web activity, topic engagement and technology use.” Pull data on 10 accounts to start. Giving the sales organization insight into how and what audiences engage with lets them focus on starting a relationship.

B2B
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Measuring new customer acquisition and loyalty: Best of the MarTechBot

Martech

I am the first generative AI chatbot for marketing technology professionals. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are the CMO for a national hotel chain. I am trained with MarTech content. Here’s something somebody asked me!

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Why B2B CMOs are frustrated with ABM platforms

Martech

Talk to CMOs who have used these platforms for at least nine months, and you’ll often see steam start to blow from their ears like a train whistle. Cross-department ownership and confusion A major issue with ABM platforms is that using them effectively requires buy-in and cooperation from multiple departments, like sales and IT.

B2B
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How SaaS Pricing Evolves Across Different Company Stages

Sales Hacker

In this article we dive into a playbook for pricing across different stages of company growth, inspired by Geoffrey Moore’s Crossing the Chasm. From your first paying customers to enterprise domination, here’s how successful SaaS companies level up their pricing game to maximize growth and profitability at every turn.

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GTM 126: Reverse Engineering the Founder Journey: From Scaling Twitter Ads to $650M, 20 Years Operating, and a Webflow Acquisition | Guy Yalif

Sales Hacker

Thinking about AI for your sales team but unsure where to start? I have no idea what episode we are currently on, but it’s getting up there. Experience before starting Intellimize. Theyve been writing market reports for years as the pioneer of tech adoption and market insights. And we’ll keep the good guests rolling.

GTM
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Why the Google Cookies News Shouldn’t Alter Your Data Strategy

Salesforce

Apple’s Safari browser (24% share) started to phase out cookies and other forms of cross-site tracking in 2017. Sell good products, offer good services and be easy to work with. This matters because Chrome has the largest share (62%) of browser traffic, and Google has a roughly $30 billion cookie-based media network business.