Remove CTR Remove Launch Remove Maine
article thumbnail

Push notifications: The secret weapon for SEO and revenue growth by RollerAds

Search Engine Land

Working with them is easy: choose a provider (like RollerAds ), set up a few simple configurations and start collecting a subscriber base, which will become your main asset over time. Their CTR often exceeds that of more familiar emails. Ecommerce sites can notify users about sales, exclusive discounts and new product launches.

Growth 85
article thumbnail

Case study: August 2024 Google core update and a recovery plan

Search Engine Land

Traffic and conversion trends Two of the main KPIs for our client were traffic and conversions, which made it clear that our analysis needed to begin in these areas. While search intent is typically categorized into four main groups, I believe in taking a broader and more nuanced approach to understanding it. Overall content health.

Clients 91
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

SEO content optimization: How to rank higher and convert better by SE Ranking

Search Engine Land

With the launch of the helpful content system, there’s no doubt that content tailored to people’s needs can naturally secure a high ranking, especially if it’s published on a website with a high domain authority. For instance: If a page ranks high on SERPs but has a low CTR, you might need to improve your metadata.

CTR 143
article thumbnail

Facebook Ads vs. Google Ads: Which is Better for Your Brand?

Hubspot

But if that doesn't align with your broader objectives, knowing the main goal of your campaign will help you determine which platform is better suited to achieve it. Before launching a campaign on the platform, you can create a " lookalike audience ," which is essentially your user persona. great for brand and product awareness).

CTR 98
article thumbnail

6 tips to track and analyze PPC results

Search Engine Land

Whether you have just built your first search campaign or have already set up thousands, once you hit the “launch” button, you’re probably already thinking about how to effectively track and share the results of your efforts. What are your main campaign goals? What metrics are important?

article thumbnail

9 LinkedIn Ad Case Studies That Marketers Can Learn From

Hubspot

While Dynamic Ads can be shown in a variety of places on LinkedIn, Sponsored Ads are shown only in the main feed. They're similar to other channels in which ads blend into a user's main screen. Text and Message Ads live on users’ main screens too — just in less obvious places. Results: Noodle.ai Automation Anywhere's Video Ads.

CTR 101
article thumbnail

How to use QR codes to leverage CTV and cross-channel campaigns

Martech

“QR codes are still fairly new but having ‘scan rate’ reporting provides directional indication of engagement and attention in a similar way that CTR does for digital ads,” Curt Larson, CPO at omnichannel SSP Sharethrough. One sign of the increased attention in QR codes is that the company recently launched a new CTV Dynamic QR Codes product.

Campaign 103