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The fallacy of CTR as a KPI: Redefining PPC ad success

Search Engine Land

Click-through rate (CTR) is a cornerstone metric of PPC marketing. Calculated as the percentage of people who click on an ad after seeing it, CTR is often treated as a key performance indicator (KPI), commanding disproportionate attention and optimization efforts. For location-based businesses, this irrelevant traffic skews CTR data.

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How out-of-order ad promotion works on Google Search

Search Engine Land

This practice is known as out-of-order ad promotion. This little nuance to how the ad auction works can be confusing, so in this article, I’ll explain how out-of-order promotion works and why Google does it. In our example, Ad 2 meets the relevance requirement because its predicted CTR is 5%, higher than the 4% threshold.

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How entity-based strategies can contribute to PPC success

Search Engine Land

Entity promotions: What special promotions or offers can I create to capitalize on seasonal or event-based entities and drive engagement? Business email address Subscribe Processing. Entity impact: How do seasonal or event-based entities influence my potential consumer behavior and preferences? See terms.

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LinkedIn rolls out new ad performance measurement features

Search Engine Land

Document Ads allow advertisers to promote documents (e.g. Business email address Subscribe Processing. ” “Early results for Website Actions users include a remarkable 33% CTR lift for Conversion Tracking campaigns, and a 31% CTR lift for Website Retargeting campaigns.” Document Ads upgrades.

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How to Promote Your Digital Marketing Agency on Social Media

Lead Fuze

Leveraging Social Media Channels: Boost Your Agency’s Online Presence Let’s dive in and explore how to effectively promote your digital marketing agency on social media. By combining webinars and active participation in events, you’ll create a powerful strategy for promoting your digital marketing agency on social media.

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How to transform your Google Ads headlines with anti-audiences

Search Engine Land

Lingopie’s ad, “Bingewatch your way to Fluency,” perfectly promotes its offering. Business email address Subscribe Processing. The problem is clicks and click-through rates (CTR) are poor metrics for determining an ad’s effectiveness. Does this mean you should aim for a lower CTR?

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7 ways to elevate your responsive search ads

Search Engine Land

Business email address Subscribe Processing. For example, putting your product in the first two titles (long name) and including the price as the final title is not ideal if Google decides to mix that order, even if the algorithm thinks it has a better CTR. Very eye-catching for users. Get the daily newsletter search marketers rely on.

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