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The fallacy of CTR as a KPI: Redefining PPC ad success

Search Engine Land

Click-through rate (CTR) is a cornerstone metric of PPC marketing. Calculated as the percentage of people who click on an ad after seeing it, CTR is often treated as a key performance indicator (KPI), commanding disproportionate attention and optimization efforts. For location-based businesses, this irrelevant traffic skews CTR data.

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A Complete Guide to YouTube Analytics

ConversionXL

With YouTube, for organic, average view duration (AVD) and click-through rate (CTR) should be prioritized over YouTube search optimization, descriptions, tags, and other vanity metrics. YouTube elevates videos (and channels) that prove meaningful engagement, which is exactly what AVD and CTR do. Why does YouTube elevate AVD and CTR?

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8 Proven Traffic Sources for Your Sales Funnel

ClickFunnels

In short, the concept of email marketing representing spam is bogus, especially if you’re the one getting users into your own funnel. Although perhaps not as “sexy” as your Facebook or Instagram ads, solo ads represent a numbers game which can provide big returns if executed properly. Who said email marketing was dead, again?

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The Best Time to Send an Email (Research-Backed)

Hubspot

The highest line of the graph represents the open rate. the one below it) represents the click-to-open rate. Below that, the dark blue line, represents the click-through rate. If you're sending emails that include a sale or promotion, try sending them during the times your audience tends to take their lunch breaks.

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How to Create an Effective Sales and Marketing Plan

Highspot

This plan serves as a roadmap, outlining clear objectives, targeted customer segments, and actionable tactics to drive sales and promote brand awareness. It addresses how sales representatives engage with prospects, close deals, and meet revenue targets. Click-Through Rate (CTR): Percentage of people who click on a specific link.

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How to Create an Effective Sales and Marketing Plan

Highspot

This plan serves as a roadmap, outlining clear objectives, targeted customer segments, and actionable tactics to drive sales and promote brand awareness. It addresses how sales representatives engage with prospects, close deals, and meet revenue targets. Click-Through Rate (CTR): Percentage of people who click on a specific link.

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The Secrets to Neuromarketing and Advanced ABM

Heinz Marketing

Example: a count-down clock visually causes urgency, increasing CTR by 31%. Example: subject lines about limited time or limited space increase open rate and CTR. Fit represents how close the account comes to the company’s Ideal Customer Profile. The Scarcity Principle (if it’s harder to possess, it must be better).

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