Martech

FEBRUARY 7, 2025

Major brands have already seen success: Hootsuite achieved 80% lower cost per signup than their benchmark and found Reddit effective for reaching engaged prospects. Adobe Creative Cloud achieved a threefold increase in conversion rate and 100% higher CTR, thanks to Reddits strong community engagement compared to other platforms.

B2B 88

B2B CTR Lead generation Sports 88

Search Engine Land

SEPTEMBER 23, 2024

Without fresh prospects, you risk depleting your funnel by repeatedly targeting the same audience, leading to diminishing returns. Formula: Hook Rate = 3-second video plays / Video plays Retention rate : Check if your ad is well-crafted to deliver its message and encourage users to act (though this mainly ties into CTR and conversion rates).

CTR 79

CTR Profit margin Campaign Start-ups 79

Search Engine Land

SEPTEMBER 5, 2023

Next, we use two parameters to define “how bad” or “how good” SGE will be for our websites: CTR and rank. Click-through rate (CTR) in SGE It is a mystery what will be the actual CTR of different positions in the SGE snapshot carousel. You can adapt the model to other types of keywords by using a different baseline CTR.

CTR 142

CTR Technique Strategize Niche 142

Search Engine Land

JULY 23, 2024

Click-through rate (CTR): The percentage of users who click on your search engine listing compared to the number of times it’s shown. How to win with SEO and CRO By integrating these components, digital marketing aims to attract, engage and convert prospects into customers, fostering long-term relationships and driving business growth.

Click Through Rate 93

Click Through Rate Commission Promote Lead generation 93

Sales Pop!

JUNE 28, 2021

You can add your custom signature by using a free email online email signature generator available online; this will help to increase your credibility and CTR. With Badger Maps, you can meet with the right prospects, at the right time, and with the fastest route with 100+ stops. Workday map. It’s a proven tool to increase revenue.

Niche 235

Niche CRM Sales CTR 235

RingDNA

MARCH 26, 2025

How to Use LinkedIn to Find and Engage B2B Sales Prospects While the cold call has hardly disappeared from inside sales, social media tools such as LinkedIn give you the ability to warm up cold calls with research. I’ve found that prospects seem quite receptive to InMail. Source: Gartner ​. LinkedIn from CEOs to SDRs 1.

Closing 62

Closing B2B Sell Referrals 62

ConversionXL

JULY 6, 2021

A video ads CTR sits around 0.44% compared to 0.56% for sponsored content. . However, this is a step many people won’t take––with a benchmark CTR of 0.4%. They’re popular among sales development reps and recruiters for their ability to start a conversation directly with prospects and talent alike: Conversation ads. Carousel ads.

CTR 129

CTR X-functional Campaign Price 129

ConversionXL

SEPTEMBER 15, 2016

Other than that, Facebook and Google continually push new types of targeting and types of campaigns for us to use, but they both have the same end goal: keep the user happy and make it easier for advertisers to adjust and tweak to get a better response from target prospects.” (via Is a CTR of 20% good or bad? via Inbound.org).

A/B testing 128

A/B testing CTR Non-Profits Campaign 128

ConversionXL

MARCH 5, 2019

For example, cold emails can deliver company-specific case studies directly to prospects’ inboxes. My recommendation is to build your own list of prospects. However, by meeting your potential prospects face to face, you start a conversation before you ever write an email. Still, it’s easy to get cold emails wrong. Subject lines.

CTR 130

CTR Follow-up Cold Call Campaign 130

Search Engine Land

APRIL 30, 2024

Your serviceable obtainable market (SOM) includes prospects who are most likely to convert and who you should be targeting. If you’re stuck, an AI tool like ChatGPT can help identify who’s in your category but not an ideal prospect for you, given the specifics of your offer. Does this mean you should aim for a lower CTR?

CTR 97

CTR Real Estate Legal Clients 97

ConversionXL

MAY 22, 2014

How can you expect to get referrals or understand what prospects will click if all you’re doing is guessing? Once you’ve found some ads convert reasonably well given the whole picture (impressions, CTR, Conversions, profitability), increase the budget & roll them out to more people to see. Have The Data, Time To Optimize.

CTR 116

CTR Technique Click Through Rate Follow-up 116

ConversionXL

SEPTEMBER 24, 2020

How can you expect to get referrals or understand what prospects will click if you’re just guessing? impressions, CTR, conversions, profitability), increase the budget and roll them out to more people to see. Use Google Search Console to find high-impression, low-CTR queries. High number of impressions and a solid CTR rate?

CTR 111

CTR Technique Profit margin Follow-up 111

Sales Hacker

NOVEMBER 11, 2019

Yes, the thought of inviting all my prospects to an extravagant dinner and drinks event crossed my mind.). To know you’re doing well, LinkedIn considers a good CTR to be higher than.025%, 025%, and the targeted ads I created here received CTRs over 6X that. If you’ve promised something for free, send it to your prospect.

Process 88

Process CTR Sell Cross-sell 88

RingDNA

APRIL 11, 2025

Outbound Sales Metrics and KPIs Do you have sales development reps (SDRs) who are partially or completely focused on outbound prospecting? Dials Per Day Key Question it Answers: How productive are reps at dialing prospects? Emails Per Day Key Question it Answers: How productive are reps at emailing prospects?

Quota 62

Quota Sales Pipeline Contact 62

Search Engine Land

MAY 5, 2023

A strong brand equals trust, likely improving your click-through rate (CTR). It should be no surprise that rank 1, Page 1 has the highest clicks with close to 25% CTR on mobile. The CTR drops rapidly by rank. When a page ranks number four, CTR is less than 10%. It pays to develop a strong presence in SERPs.

Trust 95

Trust CTR Non-Profits Click Through Rate 95

Salesforce

JANUARY 29, 2024

A good email list brings in new prospects, increases engagement with your community, and provides you with valuable customer and performance data to keep refining your efforts. With access to email addresses, you can segment your audiences and create personalized experiences that make your prospects feel special. It sure can.

CTR 124

CTR CRM Promote Campaign 124

Hubspot

SEPTEMBER 8, 2011

LinkedIn allows you to target ideal prospects for your products and services via PPC (pay-per-click) ads, and setting them up is easy. But unlike Google, LinkedIn calculates a quality score by considering just two factors: all-time CTR (click-through rate) and your bid. What an Effective LinkedIn CTR Looks Like.

Campaign 72

Campaign CTR Click Through Rate Construction 72

Hubspot

JULY 5, 2017

We call that the prospect:connect rate, which summarizes the efforts of reps to get responses (connect) when they reach out to leads to propose booking a meeting (prospect). Could reps send tailored, personalized videos to their prospects and still hit activity benchmarks? Video will be more engaging than emails or phone calls.

CTR 78

CTR Objectives and Key Results Sales Consult 78

Hubspot

JULY 10, 2018

Facebook Lead Ad lets your prospects sign up for your offer inside the social media mobile interface. You have a much higher chance of attracting new leads if you’re listed among the most popular solutions, as prospects will usually only try out a few products. How-tos: Tips, tutorials that address prospects’ problems.

Campaign 101

Campaign B2B Lead generation CTR 101

Hubspot

MARCH 19, 2015

Wow -- all by improving the clickthrough rate (CTR) of your tweet? Data shows the average Twitter CTR is 1.64%. According to SignUpTo , the more followers you have, the fewer clicks you''re getting on your tweets: Users with 50 - 1,000 followers had a 6.16% CTR. Users with 1,000 - 5,000 followers had a 1.45% CTR.

CTR 78

CTR Follow-up Technique Up-sell 78

Hubspot

AUGUST 26, 2011

Using social sharing buttons in email messages results in a 30% higher click-through rate (CTR) on average, according to a study by GetResponse. Messages with three or more social sharing icons generated a 28% higher CTR than messages with one icon and a 55% higher CTR than messages with no social sharing icons.

CTR 77

CTR Click Through Rate Networking Finance 77

Hubspot

DECEMBER 15, 2011

We looked at both the median and average click-through rate (CTR) and unsubscribe rate, and found that in both cases, lead nurturing emails have a significantly higher CTR than more generic email blasts. In fact, lead nurturing emails generated an 8% CTR compared to general email sends, which generated just a 3% CTR.

CTR 70

CTR Click Through Rate Presentation Prospecting 70

Search Engine Land

NOVEMBER 22, 2022

Because of this, I frequently get the following questions from clients (and prospective clients): “How much traffic will we get from SEO and how long will it take?” In other words: forecasting how X resources will achieve Y growth is going to be vital. ” “What can SEO do for our revenue?”

CTR 136

CTR Growth Clients Follow-up 136

Hubspot

OCTOBER 18, 2012

That's right: Transactional emails are one of the most effective types of communication to engage your prospects with. Using HubSpot's Email tool we dug into the open and clickthrough rates (CTR) of our thank-you emails. The sample used here was larger -- 131 emails -- which, on average, generated a 12% open rate and a 6% CTR.

CTR 78

CTR Contact Start-ups Consult 78

Hubspot

DECEMBER 5, 2011

To have any chance of engaging a customer or prospect with an email campaign, that message has to get delivered to their inbox. Click-Through Rate (CTR). But CTR can vary widely by the type of message sent. For that reason, it’s best to benchmark your CTRs according to the different types of emails you send.

CTR 77

CTR Click Through Rate Campaign Growth 77

Sales Hacker

JUNE 26, 2020

This helps us find out what motivates future prospects. Ideally, this is the point of the journey where a prospect turns into a lead. Here, prospects spend a lot of time looking at product reviews and feedback. When we ran an ad in our client’s own language, we saw CTR increase four-fold.

Referrals 131

Referrals CTR CRM Cross-sell 131

Hubspot

DECEMBER 18, 2014

How prospects interact with your product or service is entirely dependent on how well your brand aligns with their personal vision. While Variation 2 led to a modest 15% increase in CTR, Variation 1 increased CTR by 49%. The list goes on and on of the elements that play into making prospects feel happy (i.e.,

Conversion 78

Conversion CTR E-commerce Lead generation 78

ConversionXL

OCTOBER 4, 2021

During the awareness stage, prospects are beginning to learn who you are and what you can do for them. They also include links for prospects to check out those customers for themselves. Adidas does this with humor, as well as convincing reviews to entice prospects still on the fence: Image source. Image source. Image source.

Customers 136

Customers Objectives and Key Results A/B testing Campaign 136

Hubspot

JANUARY 3, 2012

But with the prevalence of preview panes and the emergence of tools like Priority Inbox, the metric that gets email marketers salivating most is email click-through rate (CTR). If you're not sure how to go about improving your email CTR, here are 11 sure-fire ways to do it. A high one, specifically. Personalize your emails.

Click Through Rate 78

Click Through Rate A/B testing CTR Campaign 78

Hubspot

JUNE 29, 2020

Finding top technology talent isn't an easy task — with so many qualified applicants, and even more competition, Companies like NerdWallet , which gives customers personalized financial advice, need help finding prospects. They used Spotlight Ads, like the one below, to engage prospective students: Image Source. Results: Noodle.ai

CTR 101

CTR Campaign Promote Launch 101

Search Engine Land

NOVEMBER 7, 2022

With both content and SEO working together, you’ll hit two bullseyes: SEO drives targeted, relevant traffic from Google – not random people who won’t care about what you do or sell, but rather prospects who could join your audience and convert at some point. What is SEO? Browse your other content? Let's not mince words here.

User Experience 103

User Experience CTR Click Through Rate Engineering 103

Hubspot

DECEMBER 19, 2011

Inbound marketing initially emerged as a response to the negative impact that traditional outbound marketing methods, like advertising and direct mail, had been having on prospective customers. Sometimes marketers refer to this as prospect or lead intelligence. Understanding Buyer Interests and Experiences (Lead Intelligence).

CTR 61

CTR Click Through Rate Campaign Prospecting 61

Hubspot

JANUARY 18, 2012

21) 25% of marketers who adopt mature lead management processes report that sales teams contact prospects within one day. 27) Lead nurturing emails generate an 8% CTR compared to general email sends, which generate just a 3% CTR. (Source: Gartner Research) Tweet This Stat. Source: Forrester Research) Tweet This Stat.

CTR 78

CTR Click Through Rate B2B Quota 78

Hubspot

JANUARY 21, 2013

For example, when promoting a book to college professors, putting the words "College Professor's Guide to …" may generate a higher clickthrough rate (CTR) than generic, untargeted copy. If you know a lot of your prospects and customers come from a certain school, try reaching out to them through LinkedIn ads. 03% or higher.

Campaign 78

Campaign CTR Non-Profits CRM 78

Heinz Marketing

SEPTEMBER 9, 2021

Automation can be used for repetitive tasks such as email marketing or social media posting but also to provide a more personalized experience for prospects and customers. Features/functionality: Create content your prospects crave, and make it impossible to miss. You can then customize follow-ups or outreach around those insights.

B2B 132

B2B Objectives and Key Results CRM Campaign 132

Hubspot

MAY 14, 2018

30% open rate (OR), and a 14% click-through-rate (CTR). We saw an uptick in OR to 27% and CTR to 17%. When comparing contacts who identified their challenge in our Pick Your Own Adventure Strategy versus those who did not, we saw over 1000% increase in engagement (CTR). This strategy worked pretty well for us.

CTR 78

CTR Click Through Rate Contact Follow-up 78

Search Engine Land

NOVEMBER 14, 2022

The #1 organic (non-paid) position in Google search earns a CTR (click-through rate, which measures the percentage of people who click a specific link on a webpage) of 39.6% , according to recent data. The #2 organic position has a CTR of 18.4%. For prospective customers? Where would the value lie for visitors? Intriguing.

CTR 90

CTR Real Estate Engineering Trust 90