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The ethics of AI-powered marketing technology

Martech

Marketers have long used technology and data to target their audiences effectively. With Einstein GPT, customers can generate content that continuously adapts to changing customer information and needs in real-time. However, the speed at which AI is developing is outpacing the government’s ability to regulate it.

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AI, Without the Angst – How to Use It Without Losing Your Customers’ Trust

Salesforce

Secure data retrieval is how Einstein GPT – the world’s first generative AI for customer relationship management (CRM) – pulls data from Salesforce, including Data Cloud , as part of the dynamic grounding process. It also requires good governance, starting at the top, and human oversight of AI systems.

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Ana Mourão: Spotlight on the expert

Martech

When I was finishing up college I had the opportunity to do an internship at a project that was funded by the Brazilian government. Because I loved the data part of digital marketing so much, I ended up going towards marketing technology, CRM and customer data. Q: What catches your eye most in marketing technology today?

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How AI’s ‘describe and done’ can revolutionize your work

Martech

In my previous three pieces for MarTech, I focused on the overall trends , data quality and content/campaign governance. Dig deeper: 3 ways email marketers should actually use AI This piece focuses on the integration capabilities in customer relationship management (CRM) and marketing automation platforms (MAPs).

CRM 100
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4 Ways Large Language Models Help You Do More With Customer Data

Salesforce

As businesses look for ways to serve customers more efficiently, many are realizing the benefits of generative AI. This technology can help you simplify your processes, organize data, provide more personalized service, and more. Learn about ethical AI AI technology is only as good as the data it draws from.

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What is a Salesforce Architect?

Salesforce

Salesforce helps over 150,000 customers across a myriad of businesses, nonprofits, and institutions connect with their customers. People around the world rely on our customer relationship management (CRM) platform to keep their business running. What is a Salesforce Architect? TAKE ME TO TRAILHEAD. LEARN MORE.

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What is Revenue Enablement?

Highspot

When sales, customer success, and marketing teams are enabled and aligned, they are 67% more efficient at closing deals and 15% more profitable. The reason is that revenue enablement works to break down silos between sales and other departments through shared goals, technology, and centralized support.