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Ana Mourão: Spotlight on the expert

Martech

I like more the communication and the data part of it, so I ended up being really interested in digital marketing because it really had a lot of data you could leverage. When I was finishing up college I had the opportunity to do an internship at a project that was funded by the Brazilian government. Europe and Asia.

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Quick guide to hassle-free CPQ implementation

PandaDoc

If you sell complex, configurable products online, you will almost inevitably come to the realization one day that you need to add a CPQ tool to your software toolkit. If you are interested in learning more about the principles of CPQ-based selling, consider PandaDoc.

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What is Revenue Enablement?

Highspot

It works to enable each channel and stage of the sales cycle that drives revenue growth, including marketing, customer success, account management, and more. The goal is to simplify the complexities of today’s selling environment and create a smoother experience for buyers and sellers. Why Do You Need Revenue Enablement?

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Digital Sales Rooms: The Future of Sales

Highspot

Integration with CRM Systems The integration of digital sales rooms with sales tools like Customer Relationship Management (CRM) systems ensures that all interactions with prospects and customers are tracked, providing a 360-degree view of customer relationships.

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8 Revenue Enablement Strategies That Get Results

Highspot

Whether it’s sales and marketing not syncing up, using outdated tools, or outdated processes, these problems can slow progress. While digital buying is also on the rise, making up a quarter of initial purchases, it’s clear that a mix of personal and digital engagement strategies works best. You’re not alone.

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How to create an effective sales plan: Tips and examples

PandaDoc

A sales plan is a roadmap that outlines your business’s strategy for selling its products or services. It includes detailed information on the product — such as its features, benefits, and unique selling proposition. Secondary research involves analyzing existing data sources, such as government reports or industry publications.

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Consultative sales 4 basic principles and just why the consultative selling process works 

PandaDoc

Consultative selling offers a less pushy, customer-centric approach to the buyer’s journey. Key takeaways Consultative sales is customer-centric and focuses on building relationships. Consultative selling requires empathy, active listening, and problem-solving. Why is consultative selling important?

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