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HubSpot experts share tips for successful CRM implementations

Martech

A new customer relationship management (CRM) platform is a big change for any organization, as well as for the people tasked with using the new system. For instance, everybody has to be clear on customer goals so that CRM operations can be set up the right way. If a deal closes, what does that look like in the CRM?

CRM 124
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Why first-party data still reigns even with Google keeping third-party cookies

Martech

Data is not a new topic, but it is being revitalized since Google’s announcement that cookie deprecation is no longer in the pipeline. Use common keys, like email addresses and phone numbers, to integrate data from various sources, including ecommerce and customer relationship management (CRM) platforms and web and mobile app analytics.

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13 Strategies to Shorten Your Sales Cycle

Veloxy

Aggregate lead data with customer relationship management (CRM) tools like Salesforce. AI apps analyze customer information for personalized interaction, which increases engagement levels. Automation keeps deals flowing through the sales pipeline more quickly by taking care of repetitive tasks.

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The 10 Best SaaS CRM Software

Hubspot

Delivering a product to a global audience in highly competitive fields requires impeccable organization, constantly improving customer retention, and top-tier relationship management — and some assistance from AI and automation can only help. CRM stands for “customer relationship management” system.

CRM 81
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How to clarify marketing metrics to impress the C-suite

Martech

Ideally, a lead score should rank prospects’ readiness to buy and assign an expected monetary value (EV) to the prospect pipeline based on the products of interest, engagement levels and purchase probability. These metrics are critical inputs for the most important MOFU metric of all: lead scores.

Finance 126
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6 Tips for Using Sales Acceleration to Close Deals Faster

Salesforce

Sales acceleration is a collection of strategies using automated tools and workflows to help sales representatives move leads through the end-to-end sales pipeline faster, engage with customers more effectively, and close more deals in less time. Improved customer experience Every customer wants to feel valued by the organization.

Closing 98
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5 ways to integrate LinkedIn with your CRM for better sales-marketing collaboration

Martech

This is perfect for teams who want to see LinkedIn’s impact on their pipeline and fine-tune outreach efforts based on what’s working. Use tools for better tracking and prospecting Tools like HubLead or Surfe make it easy to add LinkedIn prospects to HubSpot and keep tabs on LinkedIn activity within the CRM.

CRM 129