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Benefits of Effective Customer Relationship Management (CRM)

Sales Pop!

As the industry becomes saturated with new firms, the only way to gain a competitive edge is to maintain customer loyalty. Using Customer Relationship Management (CRM) software, you can optimize your customer relationships, target different audiences, set scores, and receive alerts for an individual lead or a customer’s activity.

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What Is Net Promoter Score — And Is It Worth Tracking? Let’s Talk Pros and Cons

Salesforce

But how do you know if existing customers like your company enough to recommend it to their friends? One way to find out is by tracking your Net Promoter Score (NPS). But is NPS really the best way to measure customer loyalty? Table of contents What is a Net Promoter Score? Where does Net Promoter Score fall short?

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5 Great Customer Relationship Management Examples

Veloxy

As the most important part of any business, it’s vital to have a good relationship with your customers to reduce attrition. This is why plenty of companies focus on Customer Relationship Management. What is Customer Relationship Management? But first, let’s try to define what CRM is.

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How To Get Started With Email Segmentation

Salesforce

As someone in this segmented group, I could receive emails offering exclusive California-based fitness events, personalized workout plans for beginners (considering my recent subscription), or promotions on fitness gear tailored to my interests. Segmentation allows you to speak the language of your customers.

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Turn Your Biggest Fans Into Sales Machines: A Guide to Referral Marketing

Salesforce

Brands are increasingly tapping into the power of referral marketing, and customers like the rewards they get from being a brand advocate. Turn brand advocates into sellers Learn how you can quickly launch referral marketing promotions across the full customer journey. Referral marketing isn’t a new concept.

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The Generative AI Stories You Cared About Most in 2023

Salesforce

For example, “you may also like” product recommendations, and automated customer support. In this post from July, we overview the ways generative AI will change online shopping, from more nuanced personalization and digital concierges to automated promotions and better fraud prediction. Do customers prefer email or text?

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How to protect and leverage your single source of truth

Martech

Brand management platform Content management system (CMS) Customer relationship management system (CRM) Enterprise risk management system (ERM) Marketing automation Product information management system (PIM) Social media management tools Do you know how well they are integrated with your DAM?