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CDPs, their close kin and how to choose between them

Martech

Data Management Platforms (DMPs) collect and manage third-party data for audience targeting and online advertising. Digital Experience Platforms (DXPs) integrate and manage customer interactions across various channels to enhance user experience. Summary CDPs are popular for a reason.

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The 10 Best SaaS CRM Software

Hubspot

CRM stands for “customer relationship management” system. An effective CRM is make-or-break for SaaS companies because of: Customer Retention. 47% of polled businesses said that the use of CRM software had a significant impact on their customer retention. User Experience. Long-Term Investment.

CRM
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How to clarify marketing metrics to impress the C-suite

Martech

Important metrics might include time on page, downloads, but also more advanced metrics such as: Page flow: Analyze the path users take through your site to identify drop-off points. Understanding where potential customers are leaving the site can help refine content and improve user experience, leading to higher engagement.

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What Is Product-Led Sales? The Ultimate Guide

Salesforce

Product-led sales is a sales strategy where users experience and engage with a product first often through a free trial or freemium model before sales teams leverage usage data to drive conversions and expansions. Learn more What is product-led sales? This will offer a clear view of your success or failure.

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Choose Your Own CRM Adventure: The Path of Salesforce Suites

Salesforce

Now, imagine applying that same spirit to finding the perfect customer relationship management (CRM) for your small or medium-sized business (SMB). Need to connect to an ERP, data warehouse, or custom-built software? -> You need the API access of Enterprise. How much do I need to customize the user experience?

CRM
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Content Marketing Made Easy, With Some Help from AI

Salesforce

Increases engagement : AI agents interact with your customers in real time, providing instant value and enhancing user experiences. Look for solutions that integrate smoothly with your existing customer relationship management (CRM) solution or content management solution (CMS).

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How Cloud Technology is Helping Expand Business (2025)

Salesforce

These capabilities help to gain insight into marketing campaigns, check customer engagement, track performance, and measure return on investment (ROI). Using that information, you can customize your user experience, craft a consistent brand story that resonates with your audience, and personalize landing pages and offers.