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Planning Your 2025 ABX Go-To-Market Approach

Heinz Marketing

Here’s a strategic guide to building your 2025 ABM/ABX go-to-market approach that prioritizes alignment, personalization, and growth. Reassess Your Ideal Customer Profile (ICP) and Target Accounts 2025 will be about precision, not scale. Begin by revisiting your Ideal Customer Profile (ICP).

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Designing High-Impact Onboarding Experiences

Highspot

Before Highspot, 25% of customers struggled with sub-optimal rep ramp time. Hiring new employees is an expensive investment that organizations make with the hopes of quickly seeing a high return on that investment. Customers who include courses in their Plays report a 10% higher completion rate.

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Achieving Impact With Your Go-To-Market Strategy

Highspot

Driving successful go-to-market initiatives is no easy featand once launched, understanding how theyre performing can often feel like a guessing game. Without alignment across systems, tools, and data, your teams cant execute your go-to-market strategies effectively and achieve desired business results.

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The Hidden Costs of Efficiency

Sales Hacker

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Pattern recognition: Manually analyzing buyer behavior or segmenting customer needs.

GTM 110
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Designing High-Impact Onboarding Experiences

Highspot

Before Highspot, 25% of customers struggled with sub-optimal rep ramp time. Hiring new employees is an expensive investment that organizations make with the hopes of quickly seeing a high return on that investment. Customers who include courses in their Plays report a 10% higher completion rate.

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“How AI is Reshaping Sales Dev”: Webinar Recap

Heinz Marketing

Open-source models and affordable AI tools allow small and medium-sized enterprises (SMEs) to harness AI for various applications, from customer service to marketing automation. This accessibility enables SMEs to compete effectively with larger corporations by enhancing efficiency and customer engagement.

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AI Sales Coaching: Your Always-on Coaching Assistant

Highspot

In fact, 65% of high-impact sales organizations (75% or more of reps achieving quota) report that sales managers spend 20% or more time coaching. The good news is that in just the next year, generative AI is poised to unlock new levels of efficiency, knowledge, and agility for customer-facing teams everywhere.