Is Your SaaS Go-to-Market Strategy Tsunami-Proof?
ConversionXL
SEPTEMBER 20, 2018
Or would you prefer to go through a lengthy sales process to see if it’s a good fit? As a result, argues Andrew Chen , it’s becoming more expensive to acquire customers. There are other channels, of course, but these numbers give us a hint that, well, marketing isn’t getting any cheaper. ideal customer).
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