Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Go To Market 69

Go To Market Process GTM Launch 69

Martech

JUNE 28, 2022

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. Sales has limited access to prospects and customers. We know the facts. Processing.Please wait.

B2B 108

B2B GTM Cross-sell High impact 108

Partners in Excellence

APRIL 16, 2021

We are seeing a profound shift in buying, with customers preferring digital engagement channels to sales engagement. I am beginning to explore what this means for our overall engagement strategies, moving from a sales led, digitally supported to a digitally led, sales supported process.

Process 110

Process Sales Sales Support Sell 110

SaaStr

MARCH 31, 2022

So for the audience, cloud giants are turbocharging startup sales, and the predominant reason for this is because they’re fundamentally changing IT budgets at the customers that we’re all selling to. Rico Mallozzi: So marketplaces are fundamentally changing, go to market motions for a lot of enterprise technology companies.

Cross-sell 83

Cross-sell Finance Strategize Technology 83

InsightSquared

MARCH 6, 2018

Sales operations has been around for quite some time, but lately the function has been gaining momentum. Instead of behind-the-scenes sales support, sales ops now acts as a strategic partner for sales VPs and leadership. You can add a more formal sales enablement role later. Go-to-market strategy.

Contract 119

Contract CRM Territory Sales 119

Highspot

DECEMBER 8, 2020

To navigate these murky waters, salespeople are increasingly relying on the concept of buyer enablement – a sales approach that makes it easier than ever for buyers to champion your product, so reps can close new business. Stick to the facts and show value customer testimonies and other data-backed content.

Drivers/motivators 98

Drivers/motivators B2B Negotiate Closing 98

Hubspot

JUNE 8, 2021

They conduct research to find prospective customers, reach out to gauge people's interest in the offering, and decide whether or not the lead is ready to move down the funnel. These include good verbal and written communication skills, the ability to cold-call prospects, and a deep understanding of the products or services offered.

Commission 76

Commission Territory Finance Inside sales 76

ConversionXL

NOVEMBER 29, 2018

You may agonize over the decision to choose one path over the other, but you can save that strategic energy for figuring out how to transition more free users into paying customers. If your onboarding experience is terrible or your product uninspiring, you’re wasting time with the “freemium vs. free trial” debate. Mere-exposure effect.

Customers 119

Customers Cross-sell Referrals Networking 119

Heinz Marketing

AUGUST 16, 2021

This week’s show is called “ How to Orchestrate a Hybrid Experience for Your Customers and Prospects ” and our guest is Marne Reed , Chief Evangelist, Brand Experiences at PFL.com. And we call this the hybrid experience platform that we offer to our customers. Sometimes the little things to celebrate customers.

Pipeline 111

Pipeline Sales Go To Market B2B 111

SaaStr

OCTOBER 3, 2022

This revenue strategy consists of three core questions: What is the market opportunity—the problem that needs to be solved? What is the product strategy? Single-product or multi-product? When you can answer these questions confidently, it is time to go to market. How close are you to the customers?

GTM 90

GTM Strategize Government Inside sales 90

Sales Hacker

NOVEMBER 15, 2017

Account refers to a record of primary and background information about an individual or corporate customer, including contact data, preferred services, and transactions with your company. . Accounts Receivable refers to the amount of money yet to be collected from your customers who purchased a product or subscribed to a service.

B2B 99

B2B E-commerce Cold Call Represent 99

Heinz Marketing

FEBRUARY 8, 2021

And I think account-based experience is a customer-centric rethinking about how you go after accounts, but really rooted on that buyer experience. And I think account-based experience is a customer-centric rethinking about how you go after accounts, but really rooted on that buyer experience. Matt: Yeah.

Pipeline 93

Pipeline B2B Sales Objectives and Key Results 93

Sales Hacker

OCTOBER 7, 2021

After spending a couple of years in a sales role, that knowledge will assist you throughout your life in business and elsewhere. You can rise within a company selling your ideas, or you can go off on your own and be your first salesperson. Anita Nielsen is a best-selling author and sales performance coach. Anita Nielsen.

Sales 130

Sales Start-ups Up-sell Cross-sell 130

Gong.io

APRIL 15, 2022

No need to pull go to sales and marketing and customer success to retrieve relevant data. Revenue Intelligence automatically captures customer interactions, analyzes them to provide insights, and applies those learnings to determine the next best action for winning outcomes across an organization’s go-to-market strategy.

CRM 62

CRM Pitch Up-sell GTM 62

SaaStr

AUGUST 13, 2019

Dropbox Chief Customer Officer Yamini Rangan draws on 20 years of experience to challenge five common misconceptions about SaaS success. You have actually found great product market fit and you are looking to go upstream. I’m going to try and make sure that this is moving. There you go.

Cross-sell 59

Cross-sell Sales Support Growth Up-sell 59

Sales Hacker

APRIL 30, 2018

You’ll discover a lively place, with a lot of things — like revenue, productivity, and win rate s — going up, and a lot of things — like speed to revenue, sale cycle period, customer churn, and staff attrition rate — going down. Here’s everything we’ll cover now: 1) Sales enablement definition.

Non-Profits 78

Non-Profits Profit margin Quota Sales 78

The Lost Book of Sales

JULY 12, 2021

It's one of those books that you have to read if you work in sales or technology. Because it brings you a good mental model for understanding modern high-tech marketing, as well as the importance of segmenting and understanding your customers in a manner that I haven't seen anywhere else. Define the battle. Conclusion.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52