Highspot

FEBRUARY 29, 2024

Go to market launches are critical for most companies. of 30,000 new products are released into the market for customers to use. By putting together an all-star go-to-market team, you can ensure that you are set up for success. What is a Go-to-Market Strategy? Who is on the GTM Team?

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

The 5% Institute

MAY 26, 2023

In today’s competitive business landscape, having effective go-to-market strategies is crucial for organizations aiming to maximize their success. By carefully planning and executing their entry into the market, businesses can gain a competitive edge, capture the attention of their target audience, and achieve sustainable growth.

Go To Market 52

Go To Market Objectives and Key Results Customer Relationship Management Price 52

SaaStr

FEBRUARY 9, 2024

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). It is often the first point of interaction between potential customers and your company.

Go To Market 105

Go To Market Growth GTM Product 105

SaaStr

NOVEMBER 30, 2023

A great product, while necessary, isn’t sufficient to build a market leader and eventually a public company. Companies that win a market are just as good at Go-to-Market as they are at building great products. But to develop a GTM strategy, you must have Product Market Fit.

Go To Market 94

Go To Market GTM Cross-sell Growth 94

Salesforce

OCTOBER 31, 2023

Not only have you lost revenue, you’ve lost potential customers to the competition. How do you avoid this and capture customer interest? Build a comprehensive go-to-market (GTM) strategy that combines careful research with tailored messaging that hits on the right buyer pain points. As Howard Brown, CEO of Revenue.io

Go To Market 72

Go To Market GTM Objectives and Key Results Price 72

Heinz Marketing

MAY 20, 2024

By Maria Geokezas , Chief Operating Officer at Heinz Marketing Do you ever feel like your sales, marketing, and customer success teams work from different playbooks? Imagine how your customer feels if they encounter inconsistent messaging, a clunky onboarding process, or a lack of post-purchase support.

B2B 75

B2B Cross-sell Customers GTM 75

Highspot

FEBRUARY 9, 2021

Organizations that fail to align their marketing, sales, and services fail to increase revenue, improve profitability, optimize costs, and reduce risks. Within our virtual office walls, bright minds are coming together to create breakthrough software for our customers, united under a common mission and grounded in Guiding Principles.

Go To Market 98

Go To Market Technology Technology Pitch 98

SaaStr

APRIL 4, 2023

If you don’t want your company defeated by change, you need to adapt your Go-To-Market strategy at every stage of growth. Managing Partner of CIPIO Partners, Rolan Dennert, shares how companies need to readjust and rethink GTM fit — and even product market fit — from time to time. This is true in life and business.

Go To Market 92

Go To Market GTM Strategize Growth 92

Sales Hacker

APRIL 23, 2024

Linda Lian is Co-Founder and CEO at Common Room, the all-in-one customer intelligence platform that automatically surfaces signals across 30+ channels, reveals the person and account behind the signal, and automates actions like email messaging and team alerts. Why a modern go-to-market approach requires moving beyond legacy CRM systems.

GTM 86

GTM Customers CRM Go To Market 86

Highspot

FEBRUARY 1, 2024

In 2023, we spent lots of time listening to our customers, from our customer advisory board to the thousands of 1:1 conversations we have every day within our Customer Success teams. Simultaneously, we anchored on a key principle in our approach – make every customer successful. in 2022, after growth of 19.7%

Customers 64

Customers GTM Account management Government 64

Hubspot

JUNE 11, 2019

Even when you put great amounts of effort, time, money, and resources into developing a new product or service, a poorly-planned go-to-market strategy could cause your project to flop. Some of the biggest brands have even experienced go-to-market failures. Retain and delight your customers.

Go To Market 77

Go To Market Lead generation Launch Service 77

Martech

OCTOBER 11, 2021

“Customers will know that they can rely on us when things go wrong and that could be a deciding factor in them deciding to stay with us rather than go elsewhere.” ” We were talking to Gemma Cipriani-Espineira about the reason she re-branded her support team as the department of Customer Love.

Customers 108

Customers Account management Real Estate Contract 108

Martech

AUGUST 22, 2023

How an industrial chemical pumps manufacturer modernized its go-to-market strategy Finish Thompson is a family-owned manufacturer of pumps for moving fluids — usually chemicals — founded in 1951 and based in Eerie, Pennsylvania. Most of their customers operate in highly regulated industries, too.

B2B 94

B2B Process Manufacturing Customers 94

Martech

JUNE 29, 2022

The B2B customer journey can be a long one, especially when the purchase of expensive software subscriptions is under consideration. Fragmented data on the customer journey. Dreamdata is a B2B go-to-market platform. Journeys that originate at a review site often lead to deals of higher value too.

B2B 113

B2B Customers B2C Inside sales 113

Sales Hacker

APRIL 10, 2018

In this blueprint, we take a tactical approach on how to build a go to market strategy. 5 Steps To Building Your Go To Market Strategy. How to map your GTM strategy to different customer segments. The SMB segment—going upstream vs. downstream. The SMB segment—going upstream vs. downstream.

Go To Market 73

Go To Market GTM X-functional Territory 73

Salesforce

MAY 25, 2023

You can help your marketing team by getting your die-hard customers to spread the word about your offerings — sparking product-led growth. It puts your product at the center of the customer experience and buying journey. In fact, 89% of B2B marketers use an ABM strategy right now. What is product-led growth? The result?

Growth 98

Growth Product Customers B2B 98

Sales Hacker

FEBRUARY 13, 2020

In our first post we focused on how to be product- and market-ready, but that’s still only part of the solution. In part two, we are going to look at 5 go-to-market prerequisites that you need to consider if your expedition into enterprise is going to be a success. Customer and channel partnerships.

Go To Market 71

Go To Market Up-sell Sales Strategize 71

Heinz Marketing

JANUARY 28, 2023

ByCollin Stewart Reaching product-market fit is the first ‘only thing that matters’ goal for a startup, but once you find it, go-to-market quickly becomes the next ‘only thing that matters.’ Read to learn how you know when to invest in a go-to-market motion. Read on for some solutions.

B2B 111

B2B Customers Strategize Contact 111

SaaStr

JULY 27, 2022

Currently, PayFit serves over 7,000 customers and shows no signs of slowing down. They built their sales funnel in the same fashion to empower customers with autonomous product discovery and conversions. when customers needed to switch from an old payroll solution to PayFit). Unhappy customers can kill your growth engine.

Go To Market 77

Go To Market GTM B2C Price 77

Iannarino

APRIL 1, 2023

As B2B sales organizations continue to reorganize their go-to-market (GTM) sales teams, there is a convergence into revenue teams. These teams comprise sales, marketing, sales operations, sales enablement, and customer success (once called customer service).

B2B 243

B2B GTM Sales Clients 243

Martech

FEBRUARY 17, 2022

A major theme at the upcoming MarTech conference will be the dramatic ways in which the customer journey has changed over the last two years. To confirm that our perception is well-founded, we turned to John Bruno, VP strategy at PROS, the AI-powered platform that helps major brands price, configure and sell products and services.

B2B 98

B2B Customers E-commerce B2C 98

Martech

JANUARY 20, 2022

“Lots of marketers have adopted agile practices and tried to transform how they go to market in terms of customer journeys,” said Tom Hannigan, Global Practice Lead for precision marketing platform HCL Unica, at our MarTech conference. Everybody has one of these customer journey maps,” Hannigan said.

Customers 130

Customers Hospitality Repeat business Clients 130

Highspot

NOVEMBER 2, 2022

2, 2022 — Highspot , the sales enablement platform that increases sales productivity, today announced surging customer adoption and usage as companies leverage its capabilities to equip, train and coach reps, and analyze their programs to improve sales performance. SEATTLE, Nov. Doubled revenue across the U.K.,

Growth 98

Growth Product Customers Healthcare 98

SaaStr

APRIL 1, 2023

Did you know that 80% of customers say that the experience a company provides is as important as the products and services that it offers? As a growing company, building strong partnerships with strategic customers can quickly become one of your biggest assets. Linda sees her relationship with suppliers like dating.

Strategize 72

Strategize Customers Trust Clients 72

SalesHandy

JULY 12, 2022

“Everyone is not your customer.” — Seth Godin. Most businesses spend a considerable amount of resources on acquiring and converting customers hoping they remain profitable for years to come. Generating revenue requires building a successful marketing and sales strategy while keeping customers at the forefront.

Customers 59

Customers Cross-sell Represent Contract 59

Martech

JUNE 1, 2023

The digital services provider introduced TaskGPT, a customer service application for clients that uses generative AI. GoDaddy introduced three new services that help users create online store product descriptions, customer service messages and ads for Instagram and Facebook, all using generative AI.

Technology 105

Technology Technology Launch Service 105

Sales Hacker

FEBRUARY 8, 2022

The importance of focusing on your customer’s customer. Today on the show we’ve got Ashley Welch, talking to us about why it’s so important to focus on your customer’s customer. You always start with this ruthless curiosity about the end-user or customer. What You’ll Learn. Finally, Flockjay.

Customers 85

Customers Consult Commission Niche 85

Highspot

MAY 12, 2020

This is particularly challenging when you consider the role of functions like account management or customer success in building lasting customer relationships. Today, customer experience is paramount. ” Numbers like this emphasize the importance of personalized, value-driven engagements throughout the customer lifecycle.

Customers 98

Customers Account management Relationship building Consult 98

SaaStr

NOVEMBER 3, 2023

We’ll share the answers in today’s brand new episode of CRO Confidential, where our host Sam Blond, partner at Founders Fund, sits down with Toast CRO, Jonathan Vassil to talk about their proven customer acquisition strategies that led to its record-breaking growth. Toast has 80k-85k customers, and it is still in the early days.

Growth 78

Growth Territory Referrals Customers 78

Highspot

MARCH 17, 2023

Highspot University was developed to create a way for customers to independently learn and become experts within the platform to drive enablement impact within their organization. Visit the Highspot Marketplace or Spark Community to Enroll The post Highspot University for Customers: 3 Tips to Get Started appeared first on Highspot.

Government 52

Government Customers Presentation Go To Market 52

Highspot

MARCH 17, 2023

Highspot University was developed to create a way for customers to independently learn and become experts within the platform to drive enablement impact within their organization. Visit the Highspot Marketplace or Spark Community to Enroll The post Highspot University for Customers: 3 Tips to Get Started appeared first on Highspot.

Government 52

Government Customers Presentation Go To Market 52

Martech

MARCH 14, 2023

Since SAP bought Qualtrics in late 2018, it has moved to integrate its AI-driven experience management capabilities across SAP’s customer experience solutions, including SAP Service Cloud and SAP Sales Cloud. It uses AI to measure both customer satisfaction and employee engagement in real time. Why we care.

Launch 98

Launch Service Technology Technology 98

Search Engine Land

OCTOBER 25, 2023

You are not just trying to capture one searcher but a collection of searchers called a “buying committee” that has the influence and power to buy your product or service. Tip 1: Create an ideal customer profile (ICP) To determine which keywords you want to rank for in organic search, you need to first need to understand your target audience.

B2B 129

B2B B2C Non-Profits Education 129

Martech

DECEMBER 21, 2023

It is a content engine that helps marketers accelerate the go-to-market (GTM) process by creating targeted and personalized campaign experiences at scale. Zeotap ’s AdaTM is a conversational AI solution added to the company’s customer data solution.

GTM 123

GTM Campaign Launch B2B 123

SaaStr

FEBRUARY 5, 2022

Spenser will share lessons learned from scaling Amplitude and expanding its product suite, his experience becoming only the tenth company to go public via direct listing, and his belief that the organizations that will win in the digital-first era are those that are product-led. Why Customer Success and Product Should be Best Friends.

GTM 90

GTM Customers Sports Growth 90

Highspot

NOVEMBER 27, 2019

For sales and services people in particular, several unique factors play into job satisfaction. If you’re selling an unreliable product, or have an endless list of unhappy customers, chances are you’re not going to be skipping to the office every morning. And those are just the foundational pieces.

Service 52

Service Negotiate Sales Up-sell 52

SaaStr

JANUARY 6, 2023

In this session, Attentive Co-founder & CEO Brian Long walks through some of the lessons learned at Attentive on their path to over 5,000 customers in 5 years. He’ll dig into real-world examples for reducing friction in sales, product, and customer success. “Go-to-market innovation today is significantly undervalued.”

Legal 52

Legal Prospecting Customers Contract 52