ConversionXL

JUNE 2, 2020

The language they use is vanilla, the product/service they offer like any other, and the marketing message is identical to that of their competition. We have feature X that they don’t.”. You need to match it and go far beyond to avoid the sameness trap, or have a completely different take on it. You build Y, they build Y.

A/B testing 162

A/B testing X-functional Price Gaming 162

ConversionXL

JUNE 30, 2019

Knowing what the competitors are doing—how they’re thinking about the market, which tactics they’re using, how they’re crafting messages and design—can make all the difference in the battle for customers. And it’s not just a CRO problem—it’s a marketing-wide phenomenon. Competitor X is doing Y.

UX 126

UX X-functional A/B testing User Experience 126

SaaStr

NOVEMBER 21, 2020

When is it right for SaaS companies to turn down potential customers? What is the right way to think about customer segmentation? How should startups decide which customer segment to focus on? * And there’s a lot of benefit to running a software as a service, in general. Why would one turn down customers?

E-commerce 101

E-commerce Manufacturing X-functional Retail 101

Heinz Marketing

MAY 16, 2022

This week’s show is entitled, “ New Insights & Benchmarks for Customer Experience “ and my guest is Alan Gonsenhauser , Principal & Founder at Demand Revenue. Tune in to hear more about prioritizing the customer experience and learn: the difference between the infinite loop of prospect experience and lead management.

Pipeline 97

Pipeline Referrals X-functional Cross-sell 97

ConversionXL

JUNE 25, 2021

X demos booked in introduction, X revenue in growth). This plan is your go-to-market (GtM) strategy , which should be informed by: Market conditions and competitive positioning Ideal customers and target audience Product offer and pricing Lead generation and customer acquisition process.

Launch 96

Launch Product Non-Profits GTM 96

ConversionXL

NOVEMBER 5, 2020

And so, the concept for a digital PR service was born. My service startup quickly grew and became a platform to identify new problems we could solve for clients. Today, Grizzle is a full-service content marketing and SEO agency that provides B2B and SaaS companies end-to-end services. niche down”).

UX 120

UX Clients Service Niche 120

Heinz Marketing

OCTOBER 25, 2021

Before we get going today and introduce our guest, we want to thank our sponsor, really excited to continue to be working with Sendoso. So we are a customer of Sendoso. And honestly as we get more digitally focused more of our marketing, more of our sales efforts go digital. And that doesn’t go away.

Pipeline 117

Pipeline Growth Sales X-functional 117

SaaStr

MARCH 12, 2019

The three stages are product-market fit, then go-to-market fit and lastly growth and moat. Awesome revenue growth on the X axis, awesome revenue retention on the Y. So first off, I’m saying we start with customer success. Isn’t sales really around customer value creation? That’s easy.

Growth 83

Growth Cross-sell Contract X-functional 83

SaaStr

JANUARY 10, 2020

297: Bob Moore is the Founder & CEO @ Crossbeam, the startup that helps companies find overlapping prospects and customers while keeping the rest of their data private and secure. How important is it to own the entire customer journey? Why is this? What are the drivers of its death? At what scale does that become impossible?

X-functional 52

X-functional Start-ups Drivers/motivators Go To Market 52

SaaStr

DECEMBER 17, 2019

Zach : Easy way to think of it is Venmo was one of our first customers. Lending Club was an early customer of ours and Lending Club was directly competitive with the banks and the banks didn’t love the fact that we were enabling Lending Club to make loans, enabling Lending Club to steal their profit. .”

Finance 57

Finance X-functional Non-Profits Launch 57

SaaStr

NOVEMBER 2, 2019

* What does Krish mean when he says, “In SaaS, you either sell to one of 2 customer profiles”? How does Krish think about purely serving the SMB market? Does one have to expand the product line to retain customers? First, what is continuous customer development? Does one have to move to enterprise?

GTM 51

GTM Price Up-sell Product 51

SaaStr

AUGUST 20, 2019

I think others in the room, all of us are well-informed to remember that those who are closest to the work and the customers actually are the ones who often have the greatest insights. The business, while it had decelerated, it was still an extraordinary service. It was still a ubiquitous market. There was an adjacent market.

Growth 52

Growth X-functional Start-ups Conversion 52

SaaStr

SEPTEMBER 13, 2020

Another collection of their customers actually turned their kitchens into service offerings. Really, cloud absorbs hardware, software and services. trillion dollar market that’s addressable. Law number three, this is huge, particularly in COVID, so we’re going to talk about this a little bit differently.

Non-Profits 62

Non-Profits Strategize Trust Growth 62

SaaStr

AUGUST 19, 2020

In a B2B context, you can imagine overlaying the concept of go-to-market fit which really outlines your approach and your playbook at every step of the way from awareness to evaluation, purchase, and then pricing and renewals. You have to actually go and talk to your customers. So that’s one example of many.

E-commerce 100

E-commerce Price Start-ups Growth 100

Sales Hacker

JUNE 9, 2020

A $4-billion company, TriNet offers full-service HR solutions across an array of industries. Sales leaders must shift their focus to empowering talent, strengthening customer relationships, and acquiring new opportunities in order to survive and thrive in this environment. Go to sales.linkedin.com to try it out for yourself.

Finance 79

Finance X-functional Pipeline Territory 79

SaaStr

JULY 17, 2020

But that’s more the exception than the rull of the go to market for many companies. Keith Rabois: I’m a multiple time investor in a company called Faire that basically provides data and services to SMBs all across the US and gives them the tools to compete with Amazon. X and it’s not [inaudible 00:20:29].

E-commerce 70

E-commerce Retail Real Estate Growth 70

SaaStr

AUGUST 30, 2019

As for Whitney, she directly leads the organization’s go-to-market efforts, including sales, marketing, business development and customer operations. Whitney is also an advisor to companies funded by the YC Continuity Fund, focusing on enterprise strategy, go-to-market strategy, leadership and execution.

X-functional 52

X-functional Drivers/motivators Start-ups Engineering 52

SaaStr

MARCH 1, 2019

How should comp plans differ when comparing AEs to customer success? Where should the responsibility for upsell lie, customer success or sales? Tom Tunguz: Oh, if you’re an SMB, the data suggests that transitioning your customers from a month to month to an annual shouldn’t have any impact on your conversion rate.

Contract 46

Contract Price Commission Conversion 46

SaaStr

JULY 15, 2020

But that’s more the exception than the role of the go to market for many companies. I’m a multiple time investor in a company called [Fair 00:11:21] that basically provides data and services to SMBs all across the US and gives them the tools to compete with Amazon. X and it’s not [inaudible 00:20:29].

X-functional 60

X-functional E-commerce Growth Retail 60

SaaStr

JUNE 21, 2019

243: Sara Varni is the CMO @ Twilio, the company building the future of communications allowing you to engage customers like never before on voice, SMS, WhatsApp or Video. How does the creative plan to get the message to the target customer change dependent on SMB vs enterprise? Where does Sara see most people go wrong here? *

Start-ups 55

Start-ups X-functional Drivers/motivators Up-sell 55

Sales Hacker

AUGUST 5, 2019

Megan spent over a decade building and managing customer and revenue generation teams for leading technology companies, so when it comes to understanding how companies can structure their organization around the customer, she’s leading the pack. Building a Customer Success Strategy. Building a Customer Success Strategy [16:06].

Customers 53

Customers Account management X-functional Hospitality 53

Sales Hacker

JANUARY 13, 2021

The licensee embeds the third-party software into its application to improve it by adding new functionality or features, or enhancing existing functionality or features. The new joint solution is improved by having the OEM technology embedded into its application, providing increased value to the end customer.

GTM 74

GTM Negotiate Profit margin Contract 74

Hubspot

AUGUST 8, 2019

That’s why successful companies obsessively measure everything about their go-to-market model, sales strategy, and salespeople. Market penetration. Percentage of revenue from existing customers (cross-selling, upselling, repeat orders, expanded contracts, etc.). Average lifetime value (LTV) of user or customer.

X-functional 94

X-functional Quota Cross-sell Contract 94

Sales Hacker

MARCH 2, 2020

The Challenger Customer. In this groundbreaking book, award winning sales leader Todd Caponi will reveal his hard-earned secrets for engaging potential buyers with unexpected honesty and understanding the buying brain to get the deal you want, while delighting your customer with the experience. How to Get a Meeting with Anyone.

Sales 141

Sales Technique Objectives and Key Results Non-Profits 141

Highspot

MAY 20, 2022

A good sales playbook should tell reps specifically what to know, say, show, and do for any given customer scenario. A sales play refers to a set of best practices designed for a specific customer scenario. What value does this new product provide to the customer? What new content exists for a rep to send the customer?

Territory 52

Territory X-functional Cross-sell Sales 52

Heinz Marketing

JANUARY 25, 2021

As marketers, we focus so much on direct demand gen, direct sales– we focus on this direct line of sight that marketers control and yet there is so much leverage and opportunity for so many people in their partner ecosystems. I ask Jason why is this function so interesting? What about partner marketing is so exciting?

Pipeline 87

Pipeline Sales X-functional B2B 87

Heinz Marketing

MAY 9, 2022

You do a lot of advising with companies in go-to-markets scale up stages but what interested in me a lot was this relationship with the CRO and the CFO, which quite frankly like, we have an audience that is sales and marketing in particular, the better relationship you have with the CFO, the better off you can be.

Pipeline 98

Pipeline Finance Commission Sales 98

Sales Hacker

APRIL 14, 2020

This week on the Sales Hacker podcast, we speak with Jessica Wilkeyson , Co-Founder and Principal at Alternate Route , a go-to market strategy and revenue operations consultancy based in New York. Create custom contracts in a click, sign them digitally, and automatically pull data back into your opportunities.

Contract 70

Contract CRM Consult Cross-sell 70

SaaStr

JANUARY 3, 2020

How should comp plans differ when comparing AEs to customer success? Where should the responsibility for upsell lie, customer success or sales? Tom Tunguz: Oh, if you’re an SMB, the data suggests that transitioning your customers from a month to month to an annual shouldn’t have any impact on your conversion rate.

Contract 10

Contract Price Commission Conversion 10

Sales Hacker

FEBRUARY 19, 2019

Matt Cameron is the Managing Partner at SaaSy Sales Management , Silicon Valley’s SaaS go to market leadership development community. Matt has seen moves to an enterprise customer fail and succeed countless times. Listen to Lori on a Sales Hacker webinar as she decodes the X factor that makes women more effective in sales.

Cold Call 12

Cold Call Inside sales Sales B2B 12

SBI

SEPTEMBER 8, 2014

What problem/s are you solving for sales and/or marketing organizations? Umberto: InsideView allows companies to leverage market intelligence to find, and engage with, prospects and customers. We are seeing the need for meaningful customer and company engagements outside of just sales and marketing.

Up-sell 51

Up-sell Closing Sell X-functional 51

Sales Hacker

AUGUST 30, 2018

In this blueprint, we provide insights into the best prospecting methods for different go-to-market (GTM) strategies. Furthermore, you learn that they are going next weekend with a snowstorm coming in, hinting at a Critical event. CR(t) —The conversion rate as a function of time to get to a single SQL. Lead Gen Variables.

Prospecting 48

Prospecting SQL GTM X-functional 48