Sales Hacker

NOVEMBER 26, 2024

Kim Peretti is an experienced Customer Success executive with over 25 years in the technology industry. Her most recent role was as Chief Customer Officer at Klaviyo, where she transformed the customer success organization during the company’s hypergrowth, and played a key role in preparing the company for its IPO.

GTM 102

GTM Customers Growth Technology 102

Martech

DECEMBER 1, 2022

Account-based marketing (ABM) go-to-market strategies help B2B marketers engage buyers in an intelligent way, communicating with key decision makers on their preferred channels. Let’s take a look at two important steps to take when executing a successful ABM go-to-market strategy. Technology comes last.

Go To Market 130

Go To Market GTM Technology Technology 130

Martech

DECEMBER 13, 2021

In order to do so, sales and marketing teams need must align to maximize brand awareness, increase revenue and strengthen consistent communications to your customers throughout every step of their buyer’s journey. So, how can marketers enable sales to do their job better and vice versa?

Go To Market 123

Go To Market Campaign Presentation Technology 123

Highspot

JANUARY 23, 2025

Take Google Glass, a product with incredible technology but no clear product-market fit. It launched to hype but fizzled because the market just wasn’t ready for it. The truth is, throwing a product into the market and hoping buyers will come seldom works. The good news?

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

Martech

NOVEMBER 1, 2024

As customer acquisition costs climb and economic pressures mount, B2B companies must look beyond the classic approach to chasing new accounts. Account-based expansion — targeting growth within existing customer accounts — could be the key to sustainable growth, faster sales cycles and lower acquisition costs.

Growth 138

Growth GTM B2B Strategize 138

Heinz Marketing

OCTOBER 25, 2023

By Maria Geokezas , Chief Operating Officer at Heinz Marketing After perfecting your product and redefining your brand and message, it’s time to go-to-market. However, the success of your product depends on how well your team can adapt when things don’t go as planned. You’ve nailed down the perfect strategy.

Go To Market 122

Go To Market Launch Follow-up Strategize 122

Sales Hacker

AUGUST 7, 2024

Paul Mander currently leads all of go-to-market for B2B at Optery. He previously built the pre and post sales solutions team at mParticle from zero to supporting hundreds of enterprise customers. to be the sales engineer during the sales process and then stayed on with customer post sale to manage the implementation process.

Go To Market 118

Go To Market X-functional Engineering Cross-sell 118

Martech

JULY 17, 2024

Scaling has become complex, with rising targets and an unclear ideal customer profile. Her budget hasn’t grown enough to keep up with rising costs, and building differentiated customer experiences feels like an insurmountable challenge. This shift becomes evident in how marketing implements its measurement program.

GTM 104

GTM Product Strategize Drivers/motivators 104

Heinz Marketing

MAY 15, 2025

In this blog, we’ve compiled the most frequently asked questions B2B marketers ask when building their Ideal Customer Profile (ICP), developing buyer personas, and mapping the buying committee. Ideal Customer Profiles (ICP) What is an Ideal Customer Profile (ICP)? ICPs align go-to-market teams.

Drivers/motivators 89

Drivers/motivators B2C Cross-sell B2B 89

Martech

JULY 30, 2024

Achieving success, especially when competing against large corporations, hinges on implementing effective marketing strategies that provide a competitive advantage. While startups often kick off with agile, cost-effective tactics, large corporations typically have extensive resources and cutting-edge technologies.

X-functional 119

X-functional Territory Customer Relationship Management CRM 119

Heinz Marketing

MAY 23, 2023

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing As a CMO, it can be challenging to create an effective go-to-market (GTM) strategy that drives results. Intent data captures a potential customer’s behavior or interest in a specific product or service. That’s where intent data comes into play.

Go To Market 109

Go To Market GTM Objectives and Key Results Technology 109

Martech

SEPTEMBER 20, 2024

.” Jason’s mission is clear: Lead the company through the final stage of go-to-market maturity, platform-market fit, where integrated solutions drive customer value and position the company for long-term growth. Product-market fit. Platform-market fit.

GTM 117

GTM Product Cross-sell Profit margin 117

Martech

JULY 3, 2023

Looking forward to the second half of 2023, we are recalibrating go-to-market plans for what I call the “next normal.” Making marketing an afterthought When marketing is done incorrectly, you can severely injure your brand. As experiential muscles atrophy, you can see a loss of market share.

Go To Market 117

Go To Market GTM Strategize Growth 117

Sales Hacker

NOVEMBER 15, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Pattern recognition: Manually analyzing buyer behavior or segmenting customer needs.

GTM 110

GTM Cold Call Strategic partnership Follow-up 110

Martech

APRIL 30, 2025

At a time when technology is raining down and radically changing the business landscape, B2B marketing is hiding under an umbrella. Profit is generated by creating happier customers who stay longer and buy more. Customer lifetime value (CLV) is what we should invest in. How are we going to market?

B2B 116

B2B GTM Strategize Commission 116

Partners in Excellence

JANUARY 7, 2025

One of the teams had been looking at leveraging some technology solutions to support the transformation. He started his discovery questions trying to identify the current platforms and technologies my client had in place. ” He asked, “We have integrations into the major technology platforms. These are very different.

Process 127

Process Strategize Clients Technology 127

Sales Hacker

MAY 21, 2024

Daniel Zarick is the Co-Founder and CEO of Arrows, a collaborative customer onboarding tool built specifically for teams using HubSpot. 16:32 – The role of agencies and solutions partners in Arrows’ go-to-market approach. 21:09 – Leveraging content marketing to punch above your weight as a startup.

GTM 117

GTM Go To Market B2B Networking 117

Sales Hacker

NOVEMBER 29, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Reflection across go-to-market trends, but also on the investment front (not to mention community !).

GTM 109

GTM Real Estate Represent Territory 109

Martech

NOVEMBER 27, 2024

Today’s “AI experts” are too focused on the technology and process sides of the “People, Process and Technology” paradigm. They assume that improving technology will create business value and optimizing processes will ensure consistency. This misalignment can lead to: Resistance from your teams.

GTM 122

GTM Teamwork Technology Technology 122

Martech

JUNE 1, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week. Get MarTech! In your inbox.

Technology 109

Technology Technology Launch Service 109

Heinz Marketing

JULY 25, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing At Heinz Marketing, we value continuous improvement and growth and we care about being in-the-know about the latest marketing strategies and best practices so we can deliver the best work to our clients. What is Go-to-Market?

Go To Market 97

Go To Market GTM Growth Consult 97

Partners in Excellence

AUGUST 27, 2024

There are never ending, and important discussions, about our Go To Market (GTM) strategies. We need to move beyond GTM to look at our Go To Customer (GTC) strategies. A market is not a customer. It’s an aggregation of thousands and millions of customers. A market is not a customer.

GTM 139

GTM Customers Finance Territory 139

SaaStr

NOVEMBER 30, 2023

A great product, while necessary, isn’t sufficient to build a market leader and eventually a public company. Companies that win a market are just as good at Go-to-Market as they are at building great products. But to develop a GTM strategy, you must have Product Market Fit.

Go To Market 107

Go To Market GTM Cross-sell Growth 107

Martech

OCTOBER 3, 2024

Fifty-two percent of C-suite executives and marketing leaders at B2B technology companies surveyed said AI is assisting in deploying marketing and sales resources more cost-effectively to capture market opportunities. Larger firms anticipate needing more capital for data, people and technology.

Launch 76

Launch Technology Technology Campaign 76

Sales Hacker

MAY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end customer experiences. Why customer experience is a competitive differentiator in vertical SaaS.

GTM 78

GTM Engineering Customers Cross-sell 78

Highspot

MARCH 12, 2025

Key Takeaways GTM efficiency leads to better internal coordination and a smoother customer journey. Top B2B companies maintain a GTM Efficiency Factor below 100%, meaning they spend less than $1 in sales and marketing to generate $1 in new ARR. What is Go-To-Market Efficiency and Why Does It Matter? The result?

GTM 52

GTM Go To Market Objectives and Key Results Follow-up 52

Martech

DECEMBER 19, 2024

The example client I use for this tutorial is an immersive virtual event platform that offers 3D and interactive event technology; however, these prompts are built to apply to any industry, product or service. It will set-up nicely for selecting and prioritizing the best segments for your campaign.

Profit margin 120

Profit margin Clients Growth Technique 120

SaaStr

DECEMBER 5, 2024

56% of respondents said they already purchased an AI platform, and even more so, 77% said they genuinely believe that they’ve advanced A I technology in their products beyond merely capitalizing on the AI hype. So between sales and marketing, let’s dissect first why Sales teams have been early adopters.

GTM 107

GTM Cold Call Follow-up Technology 107

Martech

NOVEMBER 11, 2024

A martech center of excellence (COE) bridges strategy and execution, turning marketing ideas into powerful customer experiences. Central to this is the execution team — a skilled group that includes UX designers, web experts, email marketers, social media strategists, CRM managers, campaign analysts and operational strategists.

A/B testing 119

A/B testing UX CRM Strategize 119

Heinz Marketing

JULY 30, 2020

By Josh Baez , Client Engagement Manager at Heinz Marketing. What is an ideal customer profile? An ideal customer profile (ICP) is a description of the company—not the individual buyer or end user—that is a perfect fit for your solution.” What is an ideal customer profile not ? How to create an ideal customer profile.

Customers 122

Customers Non-Profits Cross-sell Technology 122

Sales Pop!

AUGUST 3, 2023

Elevating the Customer Experience to New Heights One of the crucial aspects of Rev Ops is its focus on customer experience throughout the entire customer journey. Taft stresses that customer experience should be a top priority, from the initial brand interaction to post-purchase support and renewal.

Customers 130

Customers Strategize Technology Technology 130

Salesforce

JANUARY 27, 2023

The big takeaway Your customers will respond to offerings that are genuinely useful and helpful to them, even in an economic downturn. That approach has helped the company transform into a tech-driven beauty innovator , and outperform the global beauty market. The right technology investments can help. Need proof?

Technology 98

Technology Technology Minimum Viable Product Angle 98

Heinz Marketing

APRIL 30, 2025

Effective AI adoption is a partnership between technology and human insight. AI is Only for Large Enterprises : The democratization of AI technologies has made them accessible to businesses of all sizes. This accessibility enables SMEs to compete effectively with larger corporations by enhancing efficiency and customer engagement.

Strategize 79

Strategize Sales Technology Technology 79

Highspot

MARCH 3, 2025

Some love the technology but question what “good” looks like in practice, while others view it as too much effort or are hesitant to break away from their current methods. This hesitation underscores a common challenge: understanding not only the benefits for sellers but also what customers are truly looking for in the experience.

Strategize 52

Strategize Customers Technology Technology 52

Heinz Marketing

NOVEMBER 1, 2024

By Carly Bauer , Marketing Consultant at Heinz Marketing Are you continually seeking ways to stay ahead of the competition and meet the ever-evolving demands of your customer s? One strategy that has gained significant traction is marketing orchestration. What Is Marketing Orchestration?

Click Through Rate 88

Click Through Rate Campaign Go To Market Process 88

Sales Hacker

OCTOBER 11, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Sustained success demands a strategic approach backed by powerful technology.

GTM 112

GTM X-functional Pipeline Construction 112