Heinz Marketing

JUNE 30, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing In the ever-evolving landscape of B2B business, customer-led growth has emerged as a powerful approach to drive sustainable success. To truly understand the significance of metrics in B2B customer-led growth, let’s consider an example.

B2B 104

B2B Growth Customers Cross-sell 104

Martech

JUNE 3, 2024

As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales and stronger gross retention than its horizontal counterparts. In 2024, under the banner of “efficient growth,” vertical software is gaining prominence.

Growth 121

Growth Pharmaceutical B2C Construction 121

Iannarino

MARCH 28, 2023

Customer loyalty is critical for growth companies. B2B sales organizations that lose clients ( churn ) must recover lost revenues before they can increase their net new revenue. Losing clients often causes sales organizations to miss their targets and fail to achieve their goals.

B2B 256

B2B Customers Clients Sales 256

SaaStr

MAY 25, 2024

Cloudinary VP of Developer Experience Sanjay Sarathy shares his journey to more than $100M and the lessons he learned along the way for building a PLG motion and an Enterprise sales motion. They didn’t initially envision being a large Enterprise sales organization. Let’s first start with how Cloudinary came to be.

Growth 102

Growth GTM Product Consult 102

SaaStr

MAY 21, 2024

So G2 put out a survey and report on customer success recently that was an eye-opener: 67% of CS execs report having a sales quota 53% of CS execs now view their job as primarily a sales role Now some of this may be semantics. CS now is primarily an upsell and sales function in many cases. To solve onboarding issues?

Quota 99

Quota Customers Account management Sales 99

Salesforce

MAY 25, 2023

You can help your marketing team by getting your die-hard customers to spread the word about your offerings — sparking product-led growth. What is product-led growth? It puts your product at the center of the customer experience and buying journey. Watch & learn What is product-led growth? The result?

Growth 98

Growth Product Customers B2B 98

Sales Hacker

MARCH 8, 2024

If so, you know that we’ve been nerding out on ecosystem-led growth (ELG) for quite a while now. The smartest companies are embracing Ecosystem-Led Growth, or ELG. A highly curated group of 200 GTM leaders, 85% director level and above across Sales, Marketing, and Partnerships. Why Ecosystem-Led Growth for GTM?

GTM 97

GTM Growth Referrals Cross-sell 97

Force Management

NOVEMBER 30, 2023

Today's leaders have an uphill battle to successfully tackle revenue growth goals. Strategies for growth and evolution should drive alignment across all your revenue teams. Start with a buyer-focused messaging framework that’s proven to help revenue teams align behind company goals and support front-line sales success.

Growth 146

Growth GTM Cross-sell Drivers/motivators 146

Sales Gravy

FEBRUARY 25, 2024

On this episode of the Sales Gravy Podcast, Jeb Blount sits down with KaTom CEO Patricia Bible to discuss what it takes to lead and sustain a hyper-growth company. Reflecting on her journey with KaTom, Patricia shared insights into the exponential growth of this hyper-growth organization.

Growth 96

Growth Strategize Technology Technology 96

Highspot

NOVEMBER 2, 2022

2, 2022 — Highspot , the sales enablement platform that increases sales productivity, today announced surging customer adoption and usage as companies leverage its capabilities to equip, train and coach reps, and analyze their programs to improve sales performance. SEATTLE, Nov.

Growth 98

Growth Product Customers Healthcare 98

Salesforce

NOVEMBER 21, 2023

Field service can help drive revenue growth by selling to your existing customers, also called upselling or cross-selling. We’ve found that 65% of mobile workers are successfully selling to existing customers. They also know that customer trust can lead to more sales.

Service 105

Service Growth Cross-sell Appointment 105

The 5% Institute

OCTOBER 5, 2020

Your sales growth formula (also known as a sales targeting strategy ), is one of the most important parts of your marketing and sales efforts. In this article we’ll look at what sales growth formula is, the types of targets to set up and keep track of, and how to find your ideal clients.

Growth 145

Growth Niche Sales Cold Call 145

Cerebral Selling

DECEMBER 2, 2022

When I was a VP at Salesforce, one of my sales managers came to me with a disturbing problem. He told me he got a voicemail from a customer saying that he didn’t want to work with the female sales rep responsible for his account and requested that we assign a man to help him. Fanatical customer service?

Growth 130

Growth Teamwork Sales Meeting 130

Heinz Marketing

MAY 20, 2024

By Maria Geokezas , Chief Operating Officer at Heinz Marketing Do you ever feel like your sales, marketing, and customer success teams work from different playbooks? Imagine how your customer feels if they encounter inconsistent messaging, a clunky onboarding process, or a lack of post-purchase support.

B2B 119

B2B Cross-sell Customers GTM 119

Sales Hacker

JUNE 12, 2024

Elizabeth Pemmerl currently serves as GitHub’s Chief Revenue Officer, where she oversees all facets of the company’s go-to-market strategy and customer engagement, including sales, support, and operations. Strategies for pricing new products and cross-selling within an existing customer base. Brought to you by Orum.

GTM 102

GTM Engineering Growth Cross-sell 102

Martech

JANUARY 18, 2024

This fragmentation will only create inefficiencies and hinder effective customer engagement. Let’s explore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth. However, she knew overcoming these barriers was crucial for the company’s growth.

Strategize 103

Strategize Growth Technology Technology 103

Partners in Excellence

APRIL 22, 2021

I wrote about Product Led Growth. It’s not a new strategy, we’ve seen it so often in the past, companies with Hot Products focused just on fulfilling customer demand. What if rather than focusing on our on priorities, we focused on the customers’? What would happen if we adopt a Problem Focused Growth Strategy?

Growth 140

Growth Quota Customers Promote 140

Martech

JUNE 16, 2023

This is the first part of a three-part series on the success elements of growth. I lead with this thought because I am starting a three-part series on the success elements of growth. Organizations can realize sustainable growth, and marketing has to play a significant role in that. Sales is long on people and short on tech”.

Growth 122

Growth Clients Technology Technology 122

Veloxy

JANUARY 2, 2024

As a sales leader, your efforts directly impact the company’s stability and growth. However, with increasing competition combined with a limited budget and sales personnel, reaching your quotas can be challenging. However, it’s not due to a lack of effort by the sales team.

Product 246

Product Territory Objectives and Key Results Sales 246

SaaStr

MAY 30, 2024

With a PLG-heavy background, first working at Microsoft Azure and again with Atlassian, the PLG pioneers, he gives insights into leveraging PLG for the growth of your organization. It’s an end-user-focused growth model where your product drives acquisition, activation, expansion, and retention. It’s a growth model and GTM strategy.

Cross-sell 94

Cross-sell Customers Pitch Drivers/motivators 94

SaaStr

OCTOBER 17, 2022

If you’re only investing in sales and marketing, you’re missing a huge revenue opportunity. Customer Success isn’t just for established leaders; it also helps growth-stage companies compound their growth through retention, upsell and expansion. When should you start customer success?

Growth 89

Growth Customers Negotiate Contract 89

Sales Gravy

SEPTEMBER 16, 2023

Delivering A Next-Level Customer Experience In this Sales Gravy Podcast, Jeb Blount talks to Clare Dorrian, SugarCRM's CMO, about putting people first, building human connections, and prioritizing the customer experience in a saturated market. In a highly competitive market, differentiation is key.

Customers 97

Customers Sports Pipeline Promote 97

Spiro Technologies

FEBRUARY 29, 2024

Our latest benchmark report on the manufacturing industry sheds light on a pivotal moment for the industry, revealing the stark contrast between the reliance on outdated sales tools and the critical importance of customer relationships for growth. Ready to lead the change?

Manufacturing 59

Manufacturing Growth Sales Customers 59

Sales Hacker

MAY 14, 2024

Holly Chen is the Managing Partner of ExponentialX, a Marketing and Growth Advisory Collective for high-growth SaaS startups, advising companies like Miro, Loom, ServiceNow, Appsflyer in their growth journeys. She was the Head of Growth at Google Store and Global Head of Google B2B Websites. Kearny and the UN.

GTM 107

GTM Price Customers B2C 107

Sales Hacker

JANUARY 19, 2024

The noisier it gets, the more challenging organic growth becomes. There are tons of ‘hacks’ you can do for social growth, but we always look longterm. 3 Things from Sam’s Playbook for LinkedIn Growth Sam McKenna , Founder at #samsales shares 3 aspects of her playbook 1. Play longterm games with longterm people”.

Growth 97

Growth GTM CRM Launch 97

SaaStr

FEBRUARY 9, 2024

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). Everything from hiring on the GTM side to layering in a sales-led motion into PLG. At the same time?

Go To Market 103

Go To Market Growth GTM Product 103

Martech

MAY 16, 2024

It’s important that everyone is clear on the definition of customer experience. What is customer experience (CX)? Customer experience is the sum of all the interactions that a customer has with a brand over the life of the relationship with that brand. Consequently, you impact the experience.

Customers 116

Customers B2C UX User Experience 116

Salesforce

AUGUST 31, 2021

How do we achieve sustainable business growth? The thinking used to be that we did it by focusing on customers and their needs. But it turns out that when it comes to growth, employee satisfaction is just as important, if not more, than customer satisfaction. Employee experience is an overlooked catalyst for growth.

Growth 98

Growth Customers Drivers/motivators Manufacturing 98

Sales Hacker

MARCH 19, 2020

Here’s an important, and often overlooked, fact about B2B sales and marketing: Your customer data holds all the keys you need to grow your business. To succeed, you need to trust the data and step into predictive sales. How Customer Success Drives Predictive Sales and Marketing. 8 Sales Strategies to Win Big.

Growth 77

Growth Customers Referrals B2B 77

The 5% Institute

MAY 25, 2023

In today’s competitive business landscape, strategic sales play a vital role in achieving sustainable growth and maintaining a competitive edge. Businesses that employ effective sales strategies can optimize their sales processes, target the right customers, and drive revenue growth.

Strategize 52

Strategize Growth Customer Relationship Management Relationship Management 52

The 5% Institute

JULY 20, 2023

In today’s highly competitive business landscape, sales metrics have become indispensable for companies striving to achieve success and drive growth. This article will delve into the world of sales metrics, exploring their significance, essential metrics to track, how to set goals, and the impact they have on sales performance.

Growth 52

Growth Customer Relationship Management Sales Drivers/motivators 52

Sales Hacker

MARCH 12, 2024

Bob Moore is Co-Founder and CEO of Crossbeam, an Ecosystem-Led Growth (ELG) platform that helps companies use their partner ecosystems to generate leads, close deals, and grow faster. Discussed in this Episode: Ecosystem-led growth is about leveraging partnerships to make your go-to-market teams more successful. The story of a $2.6

GTM 100

GTM Growth Strategic partnership Pipeline 100

Martech

JANUARY 11, 2024

Without good data collection, access and analysis, it is harder for brands to understand their customers. Likewise, it is more difficult for customers to indicate their preferences for the brands they support. This article series explores this challenge and opportunity across the customer journey.

Growth 84

Growth Cross-sell User Experience Technique 84

The 5% Institute

JULY 9, 2023

In the fast-paced world of business, successful sales strategies and effective leadership are critical to driving growth and achieving organizational objectives. Executive sales professionals play a vital role in leading sales teams, developing strategic plans, and cultivating strong customer relationships.

Growth 52

Growth Objectives and Key Results Teamwork Strategic planning 52

Martech

AUGUST 17, 2023

I recently spoke to a CMO who said, “We have to be more aligned with sales and customer success. But, I also know that my team has a hand in every stage of the customer lifecycle and driving revenue.” These overriding principles about organizational growth from the previous parts of the series will also inform this article.

Growth 93

Growth Technology Technology Start-ups 93

Partners in Excellence

JULY 22, 2022

Our business and sales conversations are filled with the words growth and scaling. But they are very different, at best scaling might be viewed as a subset of growth. At some point organizations focused exclusively on scaling hit a wall, either failing or being forced to change–to drive growth. Growth is different.

Growth 90

Growth Conversion Prospecting Customers 90

Hubspot

DECEMBER 1, 2020

For SaaS companies, content marketing is, in many ways, the most powerful opportunity to achieve growth and outshine competitors. They must be better – not just different – from competitors if they want attention and sales. Your customer should always be the hero of any story you tell. The concept is really that simple.

Growth 100

Growth Customers Conversion Process 100