SaaStr

FEBRUARY 20, 2024

In a recent Workshop Wednesday, Tolithia Kornweibel, CRO, and Jamie Edwards, Head of Go-to-Market Operations and Tools, share how Gusto maximizes revenue so that you can do the same. To be even more specific, Gusto realized the word “territory” was holding their sales team back. They also onboarded 30 new customers.

Go To Market 83

Go To Market Territory Technique A/B testing 83

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. One of the key components that play a pivotal role in executing a GTM strategy is sales enablement.

Go To Market 52

Go To Market GTM Promote Technique 52

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. One of the key components that play a pivotal role in executing a GTM strategy is sales enablement.

Go To Market 52

Go To Market GTM Promote Technique 52

Salesforce

MAY 25, 2023

You can help your marketing team by getting your die-hard customers to spread the word about your offerings — sparking product-led growth. What is product-led growth? It puts your product at the center of the customer experience and buying journey. Watch & learn What is product-led growth? The result?

Growth 98

Growth Product Customers B2B 98

Heinz Marketing

MAY 23, 2023

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing As a CMO, it can be challenging to create an effective go-to-market (GTM) strategy that drives results. Intent data captures a potential customer’s behavior or interest in a specific product or service. We’d love to assist.

Go To Market 100

Go To Market GTM Objectives and Key Results Technology 100

The 5% Institute

MAY 26, 2023

In today’s competitive business landscape, having effective go-to-market strategies is crucial for organizations aiming to maximize their success. By carefully planning and executing their entry into the market, businesses can gain a competitive edge, capture the attention of their target audience, and achieve sustainable growth.

Go To Market 52

Go To Market Objectives and Key Results Customer Relationship Management Price 52

SaaStr

FEBRUARY 21, 2023

So you’ve heard that product-led growth is all the rage, and now you want to transition from a sales-led motion to a product-led one. Some companies go really hard,” he shares. But you have to take a step back because you might underestimate what it means to implement product-led growth.

Go To Market 71

Go To Market Growth GTM X-functional 71

Sales Hacker

MAY 14, 2024

Holly Chen is the Managing Partner of ExponentialX, a Marketing and Growth Advisory Collective for high-growth SaaS startups, advising companies like Miro, Loom, ServiceNow, Appsflyer in their growth journeys. She was the Head of Growth at Google Store and Global Head of Google B2B Websites. Kearny and the UN.

GTM 78

GTM Price Customers B2C 78

Highspot

NOVEMBER 2, 2022

2, 2022 — Highspot , the sales enablement platform that increases sales productivity, today announced surging customer adoption and usage as companies leverage its capabilities to equip, train and coach reps, and analyze their programs to improve sales performance. SEATTLE, Nov.

Growth 98

Growth Product Customers Healthcare 98

Force Management

JANUARY 25, 2022

Scaling the success that comes with product-led growth (PLG) brings both opportunities and challenges. If your company is aiming to drive ongoing outcomes, while reducing inefficiencies across customer-facing organizations (Product, Customer Success, etc.)

Go To Market 78

Go To Market Growth Product Customers 78

Sales Hacker

MARCH 12, 2024

Bob Moore is Co-Founder and CEO of Crossbeam, an Ecosystem-Led Growth (ELG) platform that helps companies use their partner ecosystems to generate leads, close deals, and grow faster. Discussed in this Episode: Ecosystem-led growth is about leveraging partnerships to make your go-to-market teams more successful.

GTM 98

GTM Growth Strategic partnership Pipeline 98

SaaStr

APRIL 4, 2023

If you don’t want your company defeated by change, you need to adapt your Go-To-Market strategy at every stage of growth. Managing Partner of CIPIO Partners, Rolan Dennert, shares how companies need to readjust and rethink GTM fit — and even product market fit — from time to time. Are you seeking lots of small deals?

Go To Market 89

Go To Market GTM Strategize Growth 89

Iannarino

APRIL 1, 2023

As B2B sales organizations continue to reorganize their go-to-market (GTM) sales teams, there is a convergence into revenue teams. These teams comprise sales, marketing, sales operations, sales enablement, and customer success (once called customer service).

B2B 245

B2B GTM Sales Clients 245

Veloxy

FEBRUARY 15, 2024

Looking for the best sales podcasts to boost your numbers and master the art of the deal? Whether you’re a rookie learning the ropes or a vet hunting innovative tactics, our curated guide to essential sales podcasts is your ticket to leveling up your sales game.

Gaming 233

Gaming Sell GTM Technique 233

Sales Hacker

NOVEMBER 14, 2023

years as SVP, Global Sales at Klaviyo. He helped scale the sales organization from 15 to 300 people, while growing annual recurring revenue from $25m to over $450m. Over the last few years he has advised and invested in many B2B SaaS companies, particularly focused on helping with Go-To-Market.

GTM 92

GTM Growth Referrals Contract 92

SaaStr

NOVEMBER 3, 2023

We’ll share the answers in today’s brand new episode of CRO Confidential, where our host Sam Blond, partner at Founders Fund, sits down with Toast CRO, Jonathan Vassil to talk about their proven customer acquisition strategies that led to its record-breaking growth. Jonathan joined Toast as the SVP of Sales in 2017.

Growth 76

Growth Territory Referrals Customers 76

SaaStr

JANUARY 3, 2023

In the current economic climate, investors weigh profitability over growth. There’s a trend toward transitioning from growth at all costs to paths to profitability. If you’re a go-to-market operator, you know this new imperative is not an either/or. RevOps as a unifying force in go-to-market strategy.

Growth 89

Growth Drivers/motivators Go To Market Sales 89

Highspot

JUNE 27, 2023

With more than 20 years of experience driving profitable, predictable growth for some of the world’s most notable SaaS companies, Younger will be responsible for driving revenue growth, customer satisfaction, and operational excellence across the go-to-market organization.

Appointment 96

Appointment Growth Pipeline B2B 96

Heinz Marketing

JANUARY 7, 2022

Content marketing has defined the last two decades, but there’s a go-to-market strategy that’s been capturing lots of attention — product-led growth. As a growth strategy, product-led growth removes the traditional sales cycle and, instead, lets the product sell itself. Not quite.

Growth 112

Growth Product Intrinsic Referrals 112

Highspot

DECEMBER 19, 2023

Do you want more customers? The answer lies in lead generation driven by sales development reps. To truly unlock their potential, a robust sales development playbook is vital. Read on for a list of essentials for lead sourcing, nurturing, and actionable tips to outperform in a competitive market.

Growth 52

Growth Objectives and Key Results Cold Call Sales 52

Martech

MARCH 10, 2022

E-commerce has been on the rise for years but has had explosive growth during the pandemic. Because of this it’s essential to have an Account-based marketing (ABM) strategy. What was already a high-growth industry has catapulted into hyper-speed as the world adapted to changing regulations, societal norms and customer needs.

E-commerce 104

E-commerce Growth Cross-sell Objectives and Key Results 104

Highspot

FEBRUARY 1, 2024

In 2023, we spent lots of time listening to our customers, from our customer advisory board to the thousands of 1:1 conversations we have every day within our Customer Success teams. Simultaneously, we anchored on a key principle in our approach – make every customer successful.

Customers 64

Customers GTM Account management Government 64

Sales Hacker

DECEMBER 5, 2023

Writer has one of the best marketing teams and has spread like wildfire with customers, including Spotify, HubSpot, L’Oreal, Accenture, and many more. Writer’s decision to make PLG table stakes and how they leverage their motion to secure enterprise customers. 36:56) May’s strategy for recruiting A players. (42:55)

GTM 95

GTM Customers Finance Represent 95

SaaStr

JANUARY 5, 2022

Since then, their growth has been impressive, but it hasn’t always been steady. Especially with the coronavirus pandemic, Box—like many other SaaS companies—saw a decline in growth year over year. But this year, they’ve had three consecutive quarters of growth. How did they turn their growth rates around?

Growth 104

Growth Contract Up-sell Product 104

SaaStr

JANUARY 2, 2024

That’s a pretty significant part of the growth of their company. On top of that, if you look at their top accounts globally, 33 of the top 50 customers by ARR are startups. You have to think about how you will differentiate and craft your offers from the rest of your marketing. You don’t want conflict with the sales team.

GTM 73

GTM Growth Start-ups Follow-up 73

SaaStr

JULY 27, 2022

Currently, PayFit serves over 7,000 customers and shows no signs of slowing down. So how did PayFit achieve such explosive growth? They built their sales funnel in the same fashion to empower customers with autonomous product discovery and conversions. However, this does not mean that you should abandon sales teams.

Go To Market 73

Go To Market GTM B2C Price 73

SaaStr

OCTOBER 20, 2023

OpenAI’s Head of Sales, Aliisa Rosenthal, joined OpenAI a year and a half ago — before ChatGPT launched. She joined a team of two, and there was a lack of product-market fit beyond small groups of researchers. A friend joined Jasper as president and asked her to run the sales team. AI is rapidly changing the way we work.

Growth 94

Growth Launch Territory Legal 94

Outreach

JANUARY 5, 2022

Although SaaS companies collect an abundance of sales data, effectively visualizing and leveraging that data can be quite a feat. Measuring stats like customer satisfaction, churn, and revenue are relatively straightforward, but sales efficiency and effectiveness are tougher nuts to crack. What is Sales Efficiency?

Growth 52

Growth Commission Sales Promote 52

Sales Hacker

FEBRUARY 13, 2020

In our first post we focused on how to be product- and market-ready, but that’s still only part of the solution. In part two, we are going to look at 5 go-to-market prerequisites that you need to consider if your expedition into enterprise is going to be a success. Customer and channel partnerships.

Go To Market 71

Go To Market Up-sell Sales Strategize 71

SaaStr

JUNE 17, 2023

In this post, we’ll share the learnings from SaaStr CEO and Founder Jason Lemkin’s frontline analysis of the current state of the market in 2023, and distill down into why we’re now in the era of efficient growth in SaaS. Another example is HubSpot.

Growth 84

Growth E-commerce Profit margin Strategize 84

Sales Hacker

APRIL 10, 2018

The Winning By Design Blueprint Series provides practical advice for every part of a SaaS sales organization. In this blueprint, we take a tactical approach on how to build a go to market strategy. 5 Steps To Building Your Go To Market Strategy. How to map your GTM strategy to different customer segments.

Go To Market 73

Go To Market GTM X-functional Territory 73

Salesforce

OCTOBER 6, 2021

At the SMB Main Show at Dreamforce this year , I had the pleasure of hearing how leaders at high-growth companies Canva, Headspace, and Torani transformed their operations and strategies to find success in an all-digital world. See these business leaders share their high-growth tactics at Dreamforce and get actionable takeaways today!

Growth 98

Growth Niche Manufacturing Retail 98

Veloxy

MAY 3, 2022

As you already know, there are actual sales resources , and then there are promotional tools disguised as sales resources. If you Google sales resources, you’ll be inundated with a wide variety of helpful content and content that will quickly become cold calls and emails. SBI Growth. Sandler Sales. Sales quota.

Sell 182

Sell Cold Call Tradeshows Cross-sell 182

Heinz Marketing

OCTOBER 4, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Welcome everyone to another exciting episode of Sales Pipeline Radio.

Pipeline 117

Pipeline Go To Market Cross-sell Sales 117

SaaStr

DECEMBER 20, 2022

That’s why many companies are shifting from a sales-led to a product-led motion. . Merging Sales-led and Product-led Motion Is Hard. So many companies are switching from sales-led to product-led growth, but why? . It’s easy to see how product-led motion is great for rapid growth. There’s no getting around it.

Growth 52

Growth Pipeline Product Sales 52

SaaStr

OCTOBER 11, 2023

Eran Zimman, monday.com’s co-founder and co-CEO, shares his secrets to scaling and growth in an unpredictable market. You have to understand: what people are searching for what their intent is what the product is that you’re building It’s a marrying of company vision and go to market. It wasn’t their skill.

Growth 67

Growth Non-Profits Drivers/motivators Construction 67

SaaStr

FEBRUARY 24, 2023

Over the last ten years, ICONIQ Growth has partnered with over 90 companies, seeing them grow through critical phases. Doug Pepper, General Partner at ICONIQ Growth, has invested in software and SaaS companies for 22 years, from seed to growth stage. Post $100M, they maintain a meaningful double-digit growth ($50M+ net new ARR).

Growth 80

Growth GTM Launch Go To Market 80