Martech

JULY 17, 2024

Scaling has become complex, with rising targets and an unclear ideal customer profile. Her budget hasn’t grown enough to keep up with rising costs, and building differentiated customer experiences feels like an insurmountable challenge. This shift becomes evident in how marketing implements its measurement program.

GTM 102

GTM Product Strategize Drivers/motivators 102

Sales Hacker

NOVEMBER 15, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. That’s why HG Insights created The Next Generation of Sales AI report — to calm the FOMO and help you bring AI to your GTM teams. Read the free and ungated report.

GTM 113

GTM Cold Call Strategic partnership Follow-up 113

Sales Hacker

OCTOBER 11, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. More for your eardrums The GTM Podcast – subscribe on Apple , Spotify , YouTube or wherever you listen. Share Tag GTMnow so we can see your takeaways and help amplify them.

GTM 116

GTM X-functional Pipeline Construction 116

SaaStr

AUGUST 15, 2024

Robbie O’Connor, the GM EMEA at Notion and the first European hire at Asana and Dropbox takes the stage at SaaStr Europa to talk about the building blocks required to scale GTM teams and operations. Customer Centricity and Feedback Loops Customer-centric feedback loops and fast iterations are incredibly important.

GTM 125

GTM Objectives and Key Results Strategic planning Growth 125

Sales Hacker

MARCH 8, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. Join us at the gorgeous Proper Hotel in Austin on May 15-16 and hear how the top SaaS companies are leveraging partner ecosystems in their GTM motions aka Ecosystem-Led Growth. Austin’s F1 track.

GTM 124

GTM Growth Referrals Cross-sell 124

Sales Hacker

SEPTEMBER 18, 2024

This is a special edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. Feedback from GTM leaders echoes this notion. However, by Q1 2023, SDR hiring began a steep decline, falling below 90 by Q4 2023.

GTM 125

GTM Sales Growth Represent 125

Sales Hacker

JANUARY 24, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. Some products, like Twilio, naturally expand as customers use them more.

GTM 103

GTM Cross-sell Finance Price 103

Martech

APRIL 2, 2025

There’s more evidence that AI-powered tools are transforming go-to-market (GTM) strategies by augmenting human capabilities and addressing shifts in buyer behavior. Focus on leveraging AI agents to enhance the buyer experience AI agents can improve the customer experience and enable more self-directed purchasing journeys.

B2B 89

B2B GTM Government Strategic planning 89

Sales Hacker

SEPTEMBER 25, 2024

This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. As demand generation and ABM converge, it’s clear that B2B marketing is entering a new era of account-based GTM strategies.

GTM 111

GTM Represent Growth Go To Market 111

Sales Hacker

MARCH 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly. Um, but, uh, I love that. So let’s get right into it.

GTM 77

GTM X-functional Start-ups Campaign 77

Sales Hacker

APRIL 25, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. The future of GTM is AI-powered. Be the quarterback of the deal.

Growth 75

Growth GTM Cross-sell Negotiate 75

Martech

NOVEMBER 21, 2024

It’s a C-suite perspective that’s not limited to GTM. From demand gen to brand trust: A strategic shift In another part of the interview, I asked the CEO how he thinks about brand in the context of customer decision risk. This sums up the thinking of many F2000 executives I’ve interviewed and probably many others I don’t know.

GTM 109

GTM Drivers/motivators Legal Finance 109

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. Price and product are only two of many operational GTM levers.

GTM 134

GTM Market share Growth Technology 134

Heinz Marketing

SEPTEMBER 24, 2024

Consider tools that offer customization and can accommodate an expanding team or an increasing volume of leads. What was once a manual, time-intensive process can now be handled by smart technology, freeing SDRs to focus on strategic, high-impact activities. Conclusion As AI continues to advance, the role of the SDR is evolving.

Objectives and Key Results 104

Objectives and Key Results GTM CRM Follow-up 104

Sales Hacker

MARCH 21, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. Many make this shift reactively rather than strategically.

Growth 81

Growth GTM Product Government 81

Highspot

APRIL 28, 2025

Streamline Workflows to Drive Successful GTM Initiatives Disconnected tools and siloed teams create more than inefficienciesthey create confusion. Not only do trainers and managers gain time back to focus on more strategic work, but you can also develop more effective training and coaching with less lift. Wed love to hear from you.

GTM 52

GTM Drivers/motivators Go To Market Sales 52

ConversionXL

DECEMBER 13, 2017

My favorite GTM release of the year is hands down the two new triggers released in October 2017: Scroll Tracking & Element Visibility. Getting closer to “single customer view” (via device graphs). My favorite addition to GTM in 2017 is the visibility listener. New stuff is added to both of them all the time.

GTM 133

GTM UX User Experience Campaign 133

Sales Hacker

MARCH 12, 2024

It involves creating a mesh of interconnected products and services that deliver a joint value proposition to customers. 17:15) The future of M&A: Ecosystems and strategic partnerships. (23:10) A highly curated group of 200 GTM leaders, 85% director level and above across Sales, Marketing, and Partnerships.

GTM 124

GTM Growth Strategic partnership Pipeline 124

Sales Hacker

JUNE 4, 2024

Robert Brooks IV has spent 12 years leading sales, marketing and customer success at early-stage startups. Strategies for turning around challenging customer relationships, with a case study on closing SpaceX and growing it from 0 to 10M ARR. 33:37) The role of genuine care in building trust with customers. (39:56) valuation).

GTM 120

GTM Networking Process B2B 120

Sales Hacker

FEBRUARY 6, 2023

We can breathe a sigh of relief and move on to other strategic activities. You name it, the GTM plan is continuously disrupted by it — Sales turnover Layoffs Hiring Promotions Mergers Acquisitions Reorganizations Strategic shifts Funding rounds Recessions Global pandemics Regulatory changes ….and What is continuous GTM planning?

GTM 104

GTM Territory Commission Strategize 104

Gong.io

DECEMBER 21, 2021

If you don’t break your GTM model, your growth will. In their initial stage of growth, most CEOs, CROs and CMOs expect that if they can crack the code on their company’s go-to-market (GTM) model — product-market fit, ideal customer profile, differentiated value, market positioning, and sales model — then they can just focus on executing it.

GTM 118

GTM Objectives and Key Results Growth Pipeline 118

Sales Hacker

JANUARY 2, 2024

He has been a leader at Gong for eight years, previously holding titles of Chief Customer Officer and Chief Operating Officer. Highlights: (6:55) How AI solutions are still only scratching the surface in terms of driving deep, strategic value for customers. (10:00) Two stages of AI advancements and which is more valuable.

GTM 121

GTM Pipeline CRM Strategize 121

Martech

JULY 1, 2024

Many B2B marketers focus on generating leads for sales, but the real goal is to create strategic nurture paths that guide potential customers through discovery, trust-building and self-driven conversion. The post The failsafe approach to building strategic nurture paths appeared first on MarTech.

Strategize 113

Strategize A/B testing GTM Campaign 113

Sales Hacker

SEPTEMBER 5, 2023

Links and Resources Mel’s LinkedIn: [link] Spekit’s Website: [link] The GTM Podcast Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world. And…monthly bonus podcast episodes dropping the first Thursday of every month.

GTM 119

GTM Strategize Networking Go To Market 119

Martech

NOVEMBER 21, 2024

It’s a C-suite perspective that’s not limited to GTM. From demand gen to brand trust: A strategic shift In another part of the interview, I asked the CEO how he thinks about brand in the context of customer decision risk. This sums up the thinking of many F2000 executives I’ve interviewed and probably many others I don’t know.

GTM 99

GTM Drivers/motivators Legal Finance 99

Sales Hacker

MARCH 25, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Ray Smith is the VP of AI Agents at Microsoft. 51:42 Why agentic AI makes customer relationships and long-term value even more critical. 51:42 Why agentic AI makes customer relationships and long-term value even more critical.

GTM 70

GTM X-functional Start-ups Relationship building 70

Sales Hacker

NOVEMBER 14, 2023

Over the last few years he has advised and invested in many B2B SaaS companies, particularly focused on helping with Go-To-Market.

GTM 123

GTM Growth Referrals Contract 123

Sales Hacker

NOVEMBER 10, 2023

A spotlight falls on customer loyalty, an influential force on the revenue secured during contract renewals. While the obvious and important way to build and cultivate customer loyalty is to build a product that people love, the reality is that it takes time. ” Rapid recognition of product value → increased customer loyalty. .”

GTM 126

GTM Intrinsic Customers Contract 126

Sales Hacker

JUNE 14, 2021

Sales and marketing teams start their account-based sales (ABS) and account-based marketing (ABM) programs with strategic intentions. They focus on their ideal customer profile. Yet most organizations do not think about how they will strategically accelerate accounts toward revenue. But then things change.

GTM 113

GTM E-commerce B2B Profit margin 113

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

Customers 145

Customers Retail GTM B2B 145

SaaStr

JANUARY 31, 2023

As a result, startups trying to determine how to approach fundraising efforts may want to consider strategic partnerships with existing company funds. In this edition of SaaStr Workshop Wednesdays, Brandon Greer, Head of HubSpot Ventures, shares tips on fundraising and working with strategic VCs. Sign up for free.

Strategize 105

Strategize Strategic partnership GTM Legal 105

Sales Hacker

OCTOBER 25, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. But while the content was getting page views, it wasn’t converting into paying customers. The key is intent. Or, ICP marketing.

Product 67

Product GTM Niche Growth 67

Martech

JANUARY 13, 2023

Amid tightening markets and increasing KPIs, these words have quickly become imperatives for go-to-market (GTM) teams charged with identifying, engaging, generating and expanding revenue and relationships. . Stop chasing leads, double down on customers and top opportunities. Surround and co-create with your current customers.

GTM 134

GTM B2B Sales Pipeline 134

SaaStr

NOVEMBER 28, 2022

Another strategy we often see is moving from a PLG model to a sales assistive model with a more established sales team that can sell the product to the customer. . The secret to aligning GTM & finance teams. Success requires a healthy balance between finance and GTM teams.” New service offerings. Prakash Raina.

Finance 98

Finance GTM Government Territory 98

Sales Hacker

SEPTEMBER 27, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. By integrating partners into your go-to-market strategy, you create a scalable way to build credibility with potential customers. This is no longer news to go-to-market leaders.

GTM 114

GTM Strategize Pipeline Launch 114

Heinz Marketing

OCTOBER 21, 2022

Being intentional is more important than being brilliant.” – Sangram Vajre, GTM Partners. I have a newfound understanding of a GTM motion since attending the Go-To-Market Made Simple Roadshow in Seattle, hosted by GTM Partners , a go-to-market analyst firm led by industry experts. Myth #2: There is Only Type of GTM.

Go To Market 122

Go To Market GTM Education B2B 122

Sales Hacker

NOVEMBER 17, 2023

You can hear more about his playbook and experience running efficient high performing sales teams at Klaviyo and other companies in The GTM Podcast Episode 68. Led by Lars Nilsson , who coined the phrase account-based sales development himself, this will be both a strategic and tactical session. See more top GTM jobs here.

GTM 128

GTM Pipeline Strategize Strategic planning 128