Hubspot

AUGUST 21, 2023

You've started a new business, and your customer base is starting to expand. Instead of assisting your search for investors to fund your business, a proposal helps you seek new customers. Specificity is key here. Research and critical thinking are key here. It's finally happened. Why are you the best choice for them?

Objectives and Key Results 69

Objectives and Key Results Price Clients Legal 69

ConversionXL

OCTOBER 23, 2015

Anyone who is familiar with the ResearchXL model will know that the two go hand-in-hand to deliver insights… Let’s say your problem is customer acquisition (you’ve seen the numbers). Instead, responses tell you that your prices are too high or your value proposition was too confusing. What are the persona’s objections / fears?

UX 122

UX Objectives and Key Results Conversion High impact 122

ConversionXL

FEBRUARY 3, 2022

Growth hacking is a practice that aims to acquire as many customers as possible while spending as little money as possible. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing. What is growth hacking?

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

PandaDoc

OCTOBER 3, 2023

Key takeaways AI can enhance sales processes in many ways, from providing customer insights to automating tasks. Enhanced customer insights AI analyzes vast amounts of data and can derive valuable insights about customer preferences, behaviors, and pain points. Turbo with API and predefined inputs.

Process 52

Process Objectives and Key Results X-functional Sales 52

ConversionXL

AUGUST 31, 2017

AB Tasty is a reasonably priced and simple to use tool that serves as a good starting point for companies just starting in conversion optimization. Many integrations are available and useful for validating test results – such as Google analytics, Clicktale or Kissmetrics. Pricing for Adobe Target is available on request.

A/B testing 129

A/B testing E-commerce X-functional UX 129

PandaDoc

OCTOBER 13, 2022

Ease of implementation and use appeals to small and midsize companies, and pricing doesn’t bite either. CRMs can be hard to wrap your head around, as there are a lot of competing platforms in the market and their pricing plans aren’t always easy to compare. Customer support : help center, email; extra support is paid additionally.

X-functional 52

X-functional Territory CRM Lead generation 52

Xant

MAY 20, 2021

We create similar guided experiences for our customers on Playbooks , and we do it in ways that are unique for sales engagement. Works Out of the Box with Your Customized CRM Setup. You have a customized CRM environment. Others simply load disparate details onto the subject line of the task object, which you can’t report off of.

Sell 77

Sell Objectives and Key Results CRM Territory 77

ConversionXL

JANUARY 9, 2019

You can throw away years of incremental gains in UX and site performance—unless you have a battle-tested process. I’m going to walk you step-by-step through our company’s UX research process for site redesigns—the role of each aspect, how long each should take, and what, generally, each entails. Website redesigns are a huge risk.

UX 131

UX Process User Experience Technique 131

Xant

MAY 20, 2021

We create similar guided experiences for our customers on Playbooks , and we do it in ways that are unique for sales engagement. Works Out of the Box with Your Customized CRM Setup. You have a customized CRM environment. Others simply load disparate details onto the subject line of the task object, which you can’t report off of.

Sell 52

Sell Objectives and Key Results CRM Territory 52

ConversionXL

NOVEMBER 4, 2015

Earlier this year, BrandShop released the results of the 2015 Digital Consumer Preferences Survey , which revealed in no uncertain terms that consumers want (and need) buying online directly from brands to be easier. Given the results of BrandShop’s study, it seems many brands (not just Dewalt) are under delivering – in a big way.

E-commerce 134

E-commerce Retail Objectives and Key Results Conversion 134

Hubspot

NOVEMBER 22, 2015

When performance declines, will you settle for the same results month after month? Pricing: CrazyEgg offers four different pricing packages that range from $9 per month to $99. Pricing: Mouseflow offers four different set packages ranging from $19 per month to $399 based on the number of recorded sessions you want.

UX 52

UX Objectives and Key Results Price Referrals 52

ConversionXL

FEBRUARY 3, 2022

Groove’s customer service platform almost died in the introductory stage because they forgot to listen to their customers. They drew people in with a product they assumed would be a hit and pushed forward without taking in customer feedback. The result? People had a terrible experience using their product.

Growth 102

Growth Product Objectives and Key Results User Experience 102

ConversionXL

APRIL 23, 2019

One of your key tasks is to answer these questions effectively—on every page of your site. Information architecture should also include little things, like deciding that products on a search page should be ordered by price not name. Create customer personas and write user stories to design your site for real people.

UX 114

UX Objectives and Key Results User Experience Represent 114

ConversionXL

FEBRUARY 18, 2016

Every 3rd party tool like these you bring to your site to improve your ability to reach & serve customers means adding a new piece of javascript – aka a tag – to your site. Deploy custom HTML tags that break something on the site, but there’s inadequate analytics alert setup or not enough QA to detect it for a long period of time.

GTM 86

GTM A/B testing Objectives and Key Results Start-ups 86

SaaStr

MARCH 27, 2019

In Leyla’s role today, she leads the charge on extending the power of Salesforce with a full portfolio of mobile apps, and is responsible for driving product, go-to-market and other key programs around Salesforce’s mobile offerings. And it was a light bulb over all of our heads. ” And that was a huge shift in our company.

Start-ups 56

Start-ups Objectives and Key Results UX Follow-up 56

Lead Fuze

JUNE 27, 2023

To aid in making an informed decision that aligns with your specific needs and objectives, this blog post examines the key aspects to consider when choosing a content marketing agency. source) PPC Experts for Effective Strategy Implementation PPC (Pay-per-click) can bring immediate results by driving targeted traffic to your website.

Objectives and Key Results 96

Objectives and Key Results Contact Campaign Teamwork 96

ConversionXL

NOVEMBER 17, 2022

You’ll also discover digital analytics tools and the most complete digital analytics training to help you better understand your customers. For customer analysis: Woopra 4. For UX analysis: Hotjar 5. The more you know about your customers and market, the more effectively you can run your business. Descriptive analytics 2.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

ConversionXL

FEBRUARY 15, 2018

The key learning here was that the techniques that work for mass-market products don’t work for luxury goods or services. Navigation should be clear and consistent, customers’ questions should be answered, products should be easy to find, and so on. And one of the most important basics of a high-end ecommerce store is the images.

Objectives and Key Results 125

Objectives and Key Results Price Promote Up-sell 125

ConversionXL

JUNE 6, 2017

A lot has been written about how our decision making is prone to bias , and as a result, people often make poor judgements. We can’t stop ourselves looking towards a moving object as in the past it could have signaled potential danger. What are the key implicit motivations? the price) and the reward (i.e. Image Source.

UX 86

UX Technique Drivers/motivators Objectives and Key Results 86

PandaDoc

MARCH 24, 2021

The UI/UX needs to be simple and intuitive enough for anyone with no coding experience whatsoever, to be able to design beautiful and functional forms. Customization: Creating beautiful forms is one thing. Being able to customize them to match your brand is an entirely different ballgame. We like the ones that do.

Price 52

Price Objectives and Key Results Contact UX 52

PandaDoc

MARCH 24, 2021

Not only does it allow you to craft and send out highly-targeted surveys, but also creates custom lists from imported contacts based on individual user profiles. It comes with built-in CSS customization for users to style their surveys to match their brand. Its most outstanding feature is no doubt its audience management capability.

Price 52

Price Objectives and Key Results Contact UX 52

ConversionXL

APRIL 25, 2016

UX problems? Here are just a few promotion and measurement tools… AdWords : Advertise your app on Google search page results and on the Google Display Network (GDN). These marketplaces give you key information about your users, like their referral source, which can help you make smarter marketing decisions. Image Source.

X-functional 88

X-functional GTM UX Objectives and Key Results 88

ConversionXL

JULY 10, 2019

“Getting great results” and “creating great reports” are very different skill sets. The result is that reporting becomes an afterthought rather than an opportunity—a “necessary evil” with imperfect solutions: Manual reporting is too time-consuming, but it’s been the only way to report on the right platforms with the right analysis.

Clients 133

Clients Objectives and Key Results Drivers/motivators UX 133

Hubspot

JUNE 8, 2022

Financial forecasting is often conflated with the other key financial planning processes it generally informs — namely, budgeting. It's typically updated once per year and is ultimately compared to the actual results a business sees to gauge the company's overall performance. Straight Line. Simple Linear Regression. Moving Average.

Price 60

Price Objectives and Key Results UX Strategic planning 60

ConversionXL

NOVEMBER 23, 2015

I wrote an article awhile back about customer surveys , and while both types of surveys fall under the broad category of ‘ qualitative research ,’ on-page surveys are different in their goals and execution. For instance, we can: Uncover UX issues. Figure out who the customer is, feeding into accurate customer personas.

Conversion 72

Conversion Objectives and Key Results X-functional Follow-up 72

ConversionXL

MARCH 25, 2016

Below is a screenshot from a site for a product that “takes out the pain of team inboxes and enables you to scale your customer support, your hiring, your sales and more” Take a look at the icons and try to guess the benefit that it symbolizes… If you’re anything like me, your answers are way off.

UX 90

UX A/B testing Objectives and Key Results X-functional 90

Sales Pop!

OCTOBER 21, 2022

But, when talking about targeted promotions and marketing campaigns, the odds are your potential customers will be forwarded to a dedicated landing page after clicking on an ad, Google result, CTA, or link. Shoelace’s Customer Journey Retargeting landing page comes with several CTAs, all of which lead to a 54-page slide deck.

Conversion 40

Conversion UX Objectives and Key Results Follow-up 40

ConversionXL

MARCH 19, 2013

One of your key tasks is to make sure you do a good job at answering these questions – on every page of your site. Information architecture should also include little things like deciding that products on a search page should be ordered by price rather than by name. Step #2: Create customer personas and write user stories.

User Experience 128

User Experience Objectives and Key Results UX Technique 128

PandaDoc

MARCH 30, 2021

Lead generation is the single-most-important tool your company can harness, to target the right customers, learn about their needs and preferences, and tailor your products to meet their expectations. We’re talking ERP and CRM data, pricing tables, inventory, reference materials, you name it. What you see is what you get.

Legal 52

Legal Price Objectives and Key Results UX 52

PandaDoc

MARCH 30, 2021

Lead generation is the single-most-important tool your company can harness, to target the right customers, learn about their needs and preferences, and tailor your products to meet their expectations. We’re talking ERP and CRM data, pricing tables, inventory, reference materials, you name it. What you see is what you get.

Legal 52

Legal Price Objectives and Key Results UX 52

ConversionXL

JULY 12, 2017

We’ll answer the following question in concrete and comprehensive detail: how can we improve ecommerce UX? Why Care About Ecommerce UX? Improving UX affects many pieces of your ecommerce system. A better ecommerce user experience leads to… Reduced customer support cost. Reduced customer acquisition cost.

UX 100

UX User Experience Objectives and Key Results Conversion 100

ConversionXL

JULY 12, 2017

We’ll answer the following question in concrete and comprehensive detail: how can we improve ecommerce UX? Why Care About Ecommerce UX? Improving UX affects many pieces of your ecommerce system. A better ecommerce user experience leads to… Reduced customer support cost. Reduced customer acquisition cost.

UX 95

UX User Experience Objectives and Key Results Conversion 95

ConversionXL

DECEMBER 23, 2015

Who do you think would be able to explain the product to you more clearly: an engineer, a marketer or a customer service representative? Its results are not guaranteed to be optimal, but this is a good way to familiarize yourself with every area of the site and identify problem areas. As a result, it will be given the most attention.

Conversion 90

Conversion UX Objectives and Key Results Follow-up 90

ConversionXL

APRIL 12, 2017

On day one, we heard from UX and digital analytics experts. Finally, day three covered all things customer success and growth. You may have one observation and then multiple inferences, which would result in multiple design options. Take the steps a customer takes to complete a task (e.g. pic.twitter.com/T2OjzFm2U8.

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86

ConversionXL

APRIL 3, 2019

Where and when you deliver a survey can impact results—if it’s a site section where the user is experiencing pain, it will bias responses. Joanna Wiebe: “Writing Mirrors: How to Use the Voice of the Customer to Write High-Converting Copy”. The customer experience is the customer’s perception of their interaction with your business.

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114

ConversionXL

JUNE 19, 2019

Value hypothesis: why a customer is likely to use your product. Apple increasing iPhone prices). Key Messaging: define the core messages and unique value proposition that you’ll communicate across every asset and channel. Ben Labay: “How to Add Millions in Revenue with Voice of Customer”. What is it? Who is it for?

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90