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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. New Google Analytics custom channel groups on March 15. New item-scoped custom dimensions for GA4 on March 17.

Retail 125
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Nudge Marketing: From Theory to Practice

ConversionXL

In other words: Behavior = motivation x ability x prompt. How do our customers make the decisions they do? Nudges are small, but they can have a big impact on conversions, sign-ups, revenue, and customer loyalty. It manipulates and tricks the user rather than benefiting them. Image source ).

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2023’s 19 Best Sales Prospecting Tools

Hubspot

Unlike manual prospecting, sales prospecting software allows you to quickly identify potential customers. Even in instances where salespeople can identify interested customers, 19% of salespeople struggle with getting in direct contact with decision-makers. Custom views. What Users Say. LinkedIn Sales Navigator.

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

We’ll look at strategies to reach and engage potential users and break down examples of brands that have used growth hacking to achieve success. Growth hacking is a practice that aims to acquire as many customers as possible while spending as little money as possible. What is growth hacking? via Observer ].

Growth 113
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How to Do a Competitive Analysis: A Step-by-Step Guide

ConversionXL

Knowing what the competitors are doing—how they’re thinking about the market, which tactics they’re using, how they’re crafting messages and design—can make all the difference in the battle for customers. Companies do it for a wide variety of reasons—SEO, branding, go-to-market strategy, pricing, etc.—and

UX 126
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Website Credibility: A 39-Point Checklist

ConversionXL

Your website is often the first point of contact for customers, responsible for first impressions and, of course, revenue. For example, your wife said Product X is good, or your friends said Service Y sucks. My guess is that you won’t buy it—even though the price is amazing, and you know it’s a good product.

Trust 132
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Adopting artificial intelligence in your sales process

PandaDoc

Key takeaways AI can enhance sales processes in many ways, from providing customer insights to automating tasks. When evaluating AI tools , criteria like integration capabilities, user experience, output accuracy, transparency, data security, costs, and future evolution plans should be assessed against business needs.

Process 52