ConversionXL

FEBRUARY 3, 2022

Growth hacking is a practice that aims to acquire as many customers as possible while spending as little money as possible. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing. What is growth hacking?

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

CloserIQ

APRIL 29, 2019

LinkedIn’s search function is a great method for lead generation. Ask existing customers who they trust to provide industry insights. Say, “I can write a guest blog on X topic which will help your audience with Y.” Ask happy customers for referrals. Thank them for their business before asking for a referral.

Lead generation 86

Lead generation Referrals X-functional Technique 86

Search Engine Land

SEPTEMBER 7, 2023

So, if you exclude any internal traffic, referrals, etc., I say “some” because while GA4 may look like it can handle custom events, the truth is that this event setup is only good for destination-based events (i.e., Audiences Here is where you can create custom audiences for your GA4 account. all those filters will appear here.

GTM 140

GTM Campaign Follow-up Start-ups 140

PandaDoc

FEBRUARY 27, 2023

They’re used to inform the customer and help you get closer to your deal. The techniques you employ will depend on the product, vertical, customer, and other factors. The now or never close gently pushes a customer to sign an agreement in the moment and rest assured that their needs have been met.

Closing 52

Closing Contract Technique Objectives and Key Results 52

Heinz Marketing

JULY 13, 2020

I can’t imagine a time when referrals or referrals and sales, referrals and business has been more important when channels are shrinking, budgets are shrinking. I’ve known Joanne for over 10 years. And Matt, I found this wonderful definition of culture: Culture is what happens when people aren’t looking.

Pipeline 83

Pipeline Referrals Cold Call Sales 83

Sales Hacker

MAY 9, 2019

It needs to provide fair compensation to employees in customer-facing roles. It needs to incentivize specific behaviors and actions that suit the needs of both the company and the customer. Here’s a simple example to begin with that covers the SDR, AE and Customer Success Manager (CSM) functions: Table 1.

SQL 103

SQL Commission Customers Non-Profits 103

Search Engine Land

APRIL 14, 2023

Once, my website broke because the latest PHP version deprecated some built-in functions and interpreted others differently. A legacy website with thousands of lines of custom code may make restoring functionality after third-party technology changes very difficult. Do you really have to rename it from x to x-y?

UX 104

UX X-functional User Experience Technology 104

Hubspot

AUGUST 17, 2020

In fact, in 2019 22% of Gen Z, 20% of millennials, and 16% of Gen X have made a purchase inspired by an influencer post on social media. She added, "Think about it like this -- influencers on Instagram are the new model examples on how products wear, work, function, and are used rather than in-store experiences.".

Niche 101

Niche X-functional Referrals Gaming 101

SaaStr

FEBRUARY 25, 2020

Kathy Lord, SVP of Sage People explains how asking hard questions, embracing feedback and making personal connections with your customers can move the sales journey from prospect to champion. And when you think about that, why are you focused on creating champions isn’t just good enough to have successful customers? Here we go.

Prospecting 86

Prospecting Customers Promote X-functional 86

ConversionXL

APRIL 25, 2016

These marketplaces give you key information about your users, like their referral source, which can help you make smarter marketing decisions. If you’re building for the App Store, ensure you have a Mac that’s at least running OS X 10.8 Note: Often, people cannot get this report to function properly. Image Source.

X-functional 88

X-functional GTM UX Objectives and Key Results 88

Search Engine Land

OCTOBER 23, 2023

. “Demand Gen campaigns combine image + video ads in one place and can be used to drive conversions, site visits and actions like sign-up and add-to-cart across YouTube, Discover and Gmail,” Google Ads Liaison Ginny Marvin explained in a thread on X. It began testing in March 2022. Honorable mentions Ads Editor version 2.0

E-commerce 127

E-commerce Launch Campaign Retail 127

ConversionXL

MARCH 28, 2019

These early supporters form a base of users and provide valuable feedback regarding your product’s functionality. This means that you’ve applied feedback from alpha testers and that your product has no major bugs for its core functionality. You can welcome Product Hunt users and deliver a custom offer. That’s perfectly fine.

Campaign 127

Campaign Product Launch Referrals 127

ConversionXL

JULY 29, 2020

When customers have a specific product in mind, more turn to Amazon search than Google. Yes, Google and Amazon’s search functions are not the same. Amazon focuses on referral traffic—valuing only the the links that drive pageviews. This may come as a surprise to many readers. Yet the data backs this up. What doesn’t change.

Objectives and Key Results 113

Objectives and Key Results Click Through Rate Retail Engineering 113

Salesforce

NOVEMBER 20, 2023

He suggests leading with a compelling proof point from a customer case study where you’ve delivered solid results. Are you asking for a referral? Trending Articles 3 Ways Generative AI Will Help Marketers Connect With Customers 3 min read Skill Up on AI with Trailhead 6 min read 9. If so, with whom?

Objectives and Key Results 69

Objectives and Key Results Pitch X-functional Sales 69

Veloxy

SEPTEMBER 28, 2021

You spend 13 hours a week sending 180 emails to prospects, leads, and customers, and all you can drum up is 2 responses. You’re competing for space in the inbox of your prospects, leads, and customers. Be the value-added consultant your prospects and customers want you to be. Sign me up.

Objectives and Key Results 204

Objectives and Key Results Prospecting Contact Campaign 204

Sales Hacker

JULY 2, 2019

Lead to customer conversion rate by lead source. To get your average sales price by source you simply have to look at the data set for your entire customer database and bucket them by lead source. Average Lead Value = Average Sales Price * Conversion Rate from lead to customer. 2,000 x 10% = $200/lead.

Price 78

Price X-functional CRM Sales 78

ConversionXL

JANUARY 2, 2020

Why create a custom attribution tool? Because with out-of-the-box tools, you’re limited by their functionality, data transformations, models, and heuristics. Those sources could be: Organic search; Social media; Referral and affiliate links; Banner ads and retargeting ads. Predictions are highly accurate (up to 95% ROC-AUC).

SQL 91

SQL Territory X-functional UX 91

SaaStr

NOVEMBER 21, 2020

When is it right for SaaS companies to turn down potential customers? What is the right way to think about customer segmentation? How should startups decide which customer segment to focus on? * And that’s distinct from the X in the cloud pattern that was the first generation. Why would one turn down customers?

E-commerce 105

E-commerce Manufacturing X-functional Retail 105

SalesHandy

SEPTEMBER 17, 2020

64% of customers prefer email as the best mode of communication with the seller. A sales prospecting email is sent to a potential customer by sales reps with an introduction about their product and solution to the prospect’s problem. Email to Referral Connection template. Email to Competitor’s Customer template.

Prospecting 93

Prospecting Objectives and Key Results Sales X-functional 93

ConversionXL

OCTOBER 22, 2018

As marketing moved online, we got decent at tracking link clicks and website behavior, but we still struggle to connect the dots between someone visiting a website, taking an action, and becoming a customer. The prospect-to-customer journey is not a linear series of events; it’s hard to predict and measure every engagement.

B2B 131

B2B Process Campaign Contact 131

SaaStr

MAY 14, 2023

We didn’t have the trust from the customer, but really only one customer at a time in the beginning. That’s really awesome, and then possibly we added up customer’s bigger live stream genius and that adds up, and creates the kind of trust and from there you just got to scale step after step. I mean the tech.

Price 97

Price Start-ups Up-sell X-functional 97

PandaDoc

MARCH 7, 2023

It’s a structure of steps that help lead a customer further down the funnel in the most streamlined way possible. Links or arrows can guide each team member on what to do next, depending on how the customer is responding. You don’t want to waste your team’s time or, indeed, the customer’s. What is a sales workflow?

Process 52

Process Objectives and Key Results Pitch Legal 52

SalesHandy

MAY 1, 2020

The sales prospecting process starts with building the ideal customer profile and ends with building a relationship with the prospect. These resources can be gained by doing market research of your product, gathering your competitor’s ICP (ideal customer profile) records, and checking other resources like survey studies or case studies.

Prospecting 87

Prospecting Cold Call Technique Sales 87

ConversionXL

APRIL 3, 2018

Amazon built its growth on top of these 4 pillars: Customer Centricity. The most important single thing is to focus obsessively on the customer” – Jeff Bezos. They may believe “the customer is always right” but how do they act? Aligning customers & business objectives. The power is in how customer data is used.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

ConversionXL

NOVEMBER 3, 2016

So while many usability heuristics remain the same in B2B website design and functionality , much of what goes into lead gen, sales, and analysis is different. In other words, you’ll answer questions like: Where in the buyer journey is the person that downloads [X] whitepaper? To what points in the customer journey do they correspond?

B2B 110

B2B Conversion B2C SQL 110

Hubspot

OCTOBER 23, 2017

A qualification framework is essentially a rubric that salespeople can use to determine whether a prospect is likely to become a successful customer. Every customer and every sale is different, but all closed-won deals share commonalities. Unless they understand that they need help, a prospect won’t become a customer.

Sales 101

Sales X-functional Contact Prospecting 101

Sales Hacker

AUGUST 30, 2018

To create or develop an SQL, there is a series of variables: Number of Taps — The number of times you reach out to a customer; think of an email, a call, a shout-out etc. CR(t) —The conversion rate as a function of time to get to a single SQL. We call this a 3 x 3 account — a term coming from organizational selling.

Prospecting 47

Prospecting SQL GTM X-functional 47

SaaStr

DECEMBER 17, 2019

Zach : Easy way to think of it is Venmo was one of our first customers. Lending Club was an early customer of ours and Lending Club was directly competitive with the banks and the banks didn’t love the fact that we were enabling Lending Club to make loans, enabling Lending Club to steal their profit. .”

Finance 60

Finance X-functional Non-Profits Launch 60

Hubspot

JANUARY 6, 2016

Community sites like LinkedIn and inbound.org have helpful filters and search functions to help you comb through profiles more effectively. Employee referrals are ideal for a few reasons. Not to mention, employees hired through referrals are hired 55% faster than those from a career site. Our advice? Start online.

Referrals 50

Referrals X-functional Follow-up Drivers/motivators 50

Sales Hacker

MARCH 2, 2020

The Challenger Customer. In this groundbreaking book, award winning sales leader Todd Caponi will reveal his hard-earned secrets for engaging potential buyers with unexpected honesty and understanding the buying brain to get the deal you want, while delighting your customer with the experience. How to Get a Meeting with Anyone.

Sales 141

Sales Technique Objectives and Key Results Non-Profits 141

SaaStr

OCTOBER 30, 2020

390: Randy Rayess is the Co-Founder @ Outgrow, a growth marketing platform that enables marketers to build interactive content/tools to increase customer engagement and boost demand generation. How should customer success engage with interactive content? What can be done to make the sales and customer success teamwork so well together?

A/B testing 79

A/B testing X-functional Launch Start-ups 79

SaaStr

JANUARY 21, 2020

At least two to three of your interview questions on your very first interview should be aligned specifically with your mission, vision, values and what you’re looking to uncover is do they have a passion for your customer and do they have a passion for the challenge that you’re attempting to solve? You got good at that.

Quota 105

Quota Sales Healthcare Territory 105

ConversionXL

APRIL 28, 2016

Personalization – otherwise known as targeting, one-to-one marketing, predictive targeting, etc – is defined as “delivering different experiences to customers based on attributes of that customer.”. How do you decide to assign X experience to Y segment? It’s the taxi-cab problem in machine learning. Conclusion.

A/B testing 69

A/B testing User Experience X-functional Technique 69

Salesforce

MARCH 30, 2023

In fact, research firm McKinsey said it’s 40 times more effective at hooking a customer than social media. Get deals done, make customers successful, and help your company grow. Use a customized subject line that treats your prospect like the unique human they are. “No Keep it positive. Focus on creating opportunity and value.

X-functional 98

X-functional Referrals Follow-up Prospecting 98

SaaStr

APRIL 23, 2019

Because if you’re launching a consumer company, or even B2B size product, you can pretty much sell, or have a product ready in those three to six months, and even have 10 customers. Anu: Can you talk a little bit … You came up with that idea during those three days, but by demo day, did you have any customer? Anu: Got it.

Launch 65

Launch Pitch Niche Negotiate 65

Hubspot

JUNE 22, 2022

Individual customers, employees, legal partners, other corporations, and a variety of other parties all sway how an organization plans and executes its overall business strategy. Customer Relationships. Without satisfied customers, you can't generate sustainable revenue, and you sell yourself short by losing out on referrals.

Legal 74

Legal Relationship building X-functional Contact 74

SaaStr

JULY 8, 2020

Aileen Lee: Yeah, and they’ve got referenceable customers, they’ve got pipeline, they’ve got funnels. Jason Lemkin: So, traditionally in normal and good times, there is a sort of very slow-paced pressure as a VC, which is to do X deals a year. I cannot visit a customer. Jason Lemkin: Anyone post-revenue.

Pitch 63

Pitch Start-ups Up-sell Technology 63