Martech

JULY 16, 2024

Beyond simply rewarding returning customers, a strategically designed loyalty program can unlock multiple revenue streams that greatly benefit your brand. Let’s delve into the key methods they employ to engage customers, boost sales, and ultimately increase your profitability. So, how do these programs actually generate income?

Cross-sell 115

Cross-sell Drivers/motivators Strategize Promote 115

Heinz Marketing

JANUARY 25, 2022

Getting a new customer can be the single most expensive thing your business will do. Your customer list is also one of the most important assets your business has. What is a customer retention strategy? According to Forrester , the average B2B customer retention rate in 2021 was between 76% and 81%.

Growth 109

Growth Customers Repeat business Cross-sell 109

Martech

JANUARY 12, 2022

“The first things we always want to think about in the customer journey are what the customer is doing and how they are interacting with us as a brand,” said Ben Tepfer, senior technical evangelist at Adobe, at our MarTech conference. The days of the traditional customer journey are long gone. Source: Ben Tepfer.

Customers 130

Customers Repeat business Technology Technology 130

Martech

FEBRUARY 7, 2025

Customer engagement and experience (CX) are in the midst of yet another big shift thanks to new technology and changing customer behaviors. So businesses are turning to AI to personalize interactions, boost satisfaction and improve efficiencyall while driving revenue. Key doesnt mean up and running, though.

Profit margin 97

Profit margin Drivers/motivators Repeat business B2B 97

Martech

AUGUST 30, 2022

The disruptions brought about by the COVID-19 pandemic have resulted in businesses renewing their appreciation for existing customers, as well as customer journey orchestration (CJO) tools that help guide and enhance the journey. Read next: What is customer journey analytics? The end-to-end customer journey.

Customers 113

Customers Retail Repeat business Service 113

Martech

NOVEMBER 3, 2021

Microsoft this week announced the launch of the Microsoft Customer Experience Platform designed to orchestrate AI-driven customer journeys. The platform has integrations with Dynamics 365 Customer Insights and Microsoft Advertising. It will use real-time contextual insights and analytics to predict customer intent.

E-commerce 116

E-commerce Customers CRM Repeat business 116

Martech

OCTOBER 4, 2023

In the past, customer loyalty was earned with a friendly smile at the corner store. The transformation of customer loyalty in the age of omnichannel commerce can help your brand thrive by embracing this evolution. This approach ensures that your brand remains consistently on the customer’s radar, fostering increased engagement.

Non-Profits 125

Non-Profits Customers Repeat business Referrals 125

Martech

JANUARY 20, 2022

“Lots of marketers have adopted agile practices and tried to transform how they go to market in terms of customer journeys,” said Tom Hannigan, Global Practice Lead for precision marketing platform HCL Unica, at our MarTech conference. Everybody has one of these customer journey maps,” Hannigan said. Click here to download!

Customers 133

Customers Hospitality Repeat business Clients 133

Martech

AUGUST 2, 2021

A better customer experience directly affects the success of your business: increasing sales, improving revenue, and ensuring high-value, repeat business. Onsite search directly impacts customer engagement, conversion, loyalty, and revenue. Focus on the Customer. Improve Onsite Search with SoloSegment.

Customers 109

Customers Repeat business B2B Engineering 109

Search Engine Land

SEPTEMBER 6, 2024

Brand visibility measures how well a brand is known and how often potential customers encounter it across various channels, such as search engines, social media, advertising, public relations or word-of-mouth. When potential customers frequently see your brand mentioned, their trust and familiarity with you grow.

Trust 104

Trust Engineering Growth Niche 104

Martech

OCTOBER 18, 2021

“Brands struggle with where to start,” said Ben Tepfer, Senior Technical Evangelist at Adobe, talking about customer journey orchestration at our recent MarTech conference. Customers demand for personalized messaging. When customers see your brand, they expect a consistent message, no matter what channel they’re on.

Customers 120

Customers E-commerce Repeat business Networking 120

Martech

DECEMBER 9, 2021

Given that customers’ journeys to purchase and beyond are growing increasingly complex due to the ever-increasing number of devices, channels and options at their fingertips, businesses are seeking solutions like customer journey analytics tools to help them get a handle on what customers are experiencing.

Customers 120

Customers Repeat business Retail Education 120

Heinz Marketing

MAY 24, 2023

Customers are always super important, no matter what. In this blog post, we’ll explore why customer-led growth is a game-changer for businesses in a downturn economy. That’s why, focusing on retaining existing customers becomes super important. But you know what? And guess what?

Growth 111

Growth Customers Referrals Niche 111

ConversionXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. For long-term, sustainable success, you must attract the right customers. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. Image source ).

Customers 129

Customers Retail Cross-sell Follow-up 129

Salesforce

DECEMBER 18, 2024

B2B (Business-to-Business) customer service is complex, involving multiple relationship layers, big transactions, and specific support needs that need extra attention. With fewer but larger customers, the stakes are high. Lets look at how you can use Agentforce to transform your B2B customer service.

Service 52

Service B2B Customers Trust 52

Martech

MARCH 19, 2024

“Customer expectations will continue to grow year-over-year. “I personally believe it’s all about infusing AI, from planning all the way through analytics, which will also enable a unique customer experience.” . The technology can be used to generate more leads, increase revenue and drive repeat business or loyalty.

Customers 122

Customers Campaign Repeat business Referrals 122

The Sales Hunter

FEBRUARY 7, 2013

Using a low price to attract new business is a great technique to attract customers who will never pay full price. What companies found out when they use ½ price coupons to get new business is you may create trial business, but the trial will rarely if ever turn into repeat business.

Price 94

Price Customers B2C Repeat business 94

Sales Pop!

OCTOBER 18, 2021

Time and again, we witness people cutting off others as they speak, making assumptions that have no bearing, and focusing on the sale while ignoring the prospective customer staring them in the face. They will be providing you and your company with repeat business, referrals, testimonials, and referrals, making it smooth ‘sale-ing.’.

Referrals 244

Referrals Sales Repeat business Drivers/motivators 244

Salesmate

MAY 5, 2020

Sales and customer service were once considered completely different areas of business – divided into two different departments, each having different goals, objectives, and strategies. Traditionally, sales teams would bring in new customers, while customer service teams were expected to take care of them.

Service 110

Service Customers Cross-sell Sales 110

Engage Selling

APRIL 23, 2013

Here’s the big fact: 98% of all dissatisfied customers were not dissatisfied because of a quality problem with the product or service purchased. Note that I said the customers “perception of how they were treated” – not how they were treated. It’s how the customer perceived what they did that counts.

Customers 78

Customers Repeat business Commission Retail 78

ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Customers 112

Customers User Experience Profit margin A/B testing 112

Search Engine Land

JULY 16, 2024

Beyond simply rewarding returning customers, a strategically designed loyalty program can unlock multiple revenue streams that greatly benefit your brand. Let’s delve into the key methods they employ to engage customers, boost sales, and ultimately increase your profitability. So, how do these programs actually generate income?

Cross-sell 72

Cross-sell Drivers/motivators Strategize Promote 72

Adaptive Business Services

OCTOBER 30, 2024

As a customer, what do you admire most about salespeople who you have had the pleasure of working with and which abysmal behaviors have been exhibited by those who were not? Exceeding expectations is the only acceptable outcome … Not meeting customer expectations … say buh bye. His answer … “I return phone calls.”

Sell 62

Sell Angle CRM Repeat business 62

ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Customers 115

Customers User Experience Profit margin A/B testing 115

Engage Selling

JULY 4, 2012

Build customers for life and building relationships throughout your entire organization with your client is of utmost important. Organizations should also develop a genuine interest in clients business and have a commitment from every department to provide a great customer experience.

Customers 74

Customers Repeat business Drivers/motivators Clients 74

Miller Heiman Group

JUNE 4, 2019

Let’s start by considering how customer perception has evolved in the past few years. In the past, customer complaints needed to be either of great magnitude or multitude before they received any attention. In this brave new world, businesses who rise to the top are those who provide the best customer experience.

Service 96

Service Customers Repeat business Referrals 96

Martech

MARCH 4, 2022

Given that customers’ journeys to purchase and beyond are growing increasingly complex due to a seemingly ever-increasing number of devices, channels and options, businesses are seeking customer journey analytics platforms to help them get a handle on what customers are experiencing. Click here to download! 24/7 vs. 8/5)?

Customers 98

Customers Repeat business Retail Launch 98

Martech

JULY 17, 2023

In this four-part series, we’re exploring four categories of artificial intelligence (AI), how they can meaningfully impact marketers and their customers and what to potentially avoid. AI has great potential to assist brands in providing the personalized customer experiences consumers increasingly expect.

Customers 98

Customers Repeat business CRM Campaign 98

SaaStr

FEBRUARY 18, 2022

What does success look like for your customers? . The definition of success will vary from business to business, from customer to customer. That said, customer success is evolving, and the importance of customer success continues to grow. Embed customer success into the core of your business.

Customers 108

Customers Repeat business Strategize Product 108

Sales Pop!

DECEMBER 7, 2023

Just as a bartender strives to create a welcoming and memorable experience for each customer, salespeople aim to build relationships and ultimately close deals. A bartender greets each customer with a warm smile and a genuine interest in their drink preferences. Salespeople, too, may encounter rejection and setbacks.

Repeat business 162

Repeat business Promote Sales Price 162

ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Customers 105

Customers User Experience Profit margin A/B testing 105

Salesforce

JANUARY 10, 2024

Are you tracking your customer effort score? Many service leaders prefer this key performance indicator (KPI) over tried-and-true metrics like customer sa tisfaction , Net Promoter Score , and customer retention. With expectations like that, it’s no wonder so many companies keep an eye on customer effort.

Customers 105

Customers Contact Repeat business Service 105

Engage Selling

APRIL 23, 2013

Here’s the big fact: 98% of all dissatisfied customers were not dissatisfied because of a quality problem with the product or service purchased. Note that I said the customers “perception of how they were treated” – not how they were treated. It’s how the customer perceived what they did that counts.

Customers 67

Customers Repeat business Commission Retail 67

ConversionXL

JUNE 3, 2019

Has your company’s customer retention rate increased, decreased, or maintained the status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? A study by Harvard Business School found that increasing customer retention by even 5% can increase profits by 25 – 95%.

Customers 82

Customers Non-Profits Objectives and Key Results Profit margin 82

ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Customers 98

Customers User Experience Profit margin A/B testing 98

Search Engine Land

FEBRUARY 14, 2024

Online shopping is a dynamic experience for customers, sparked by the awareness of a specific need or desire. As explored in “Mapping the customer journey for SEO and marketing success,” understanding your customers’ purchase path is vital. What is a customer journey map for ecommerce?

Customers 91

Customers Referrals User Experience B2B 91

Search Engine Land

OCTOBER 4, 2023

In the past, customer loyalty was earned with a friendly smile at the corner store. The transformation of customer loyalty in the age of omnichannel commerce can help your brand thrive by embracing this evolution. This approach ensures that your brand remains consistently on the customer’s radar, fostering increased engagement.

Non-Profits 84

Non-Profits Customers Repeat business Referrals 84