ConversionXL

OCTOBER 5, 2016

You might also consider combining that qualitative user testing data described above with quantitative survey data to create a UX baseline. A UX baseline serves two purposes… To better understand the effect of your design changes. . Collect data via an unmoderated remote user testing survey. ” (via NN/g).

UX 104

UX User Experience X-functional Launch 104

ConversionXL

JULY 28, 2020

In other words: Behavior = motivation x ability x prompt. How do our customers make the decisions they do? Nudges are small, but they can have a big impact on conversions, sign-ups, revenue, and customer loyalty. It manipulates and tricks the user rather than benefiting them. Image source ). Why nudges work online.

X-functional 163

X-functional Drivers/motivators Retail Price 163

Hubspot

JUNE 21, 2019

Fortunately, there are tons of awesome website plugins that can quickly and easily improve the functionality of any site. Website plugins are individual services that improve a specific functionality of your site. Simply set one up, and your site can run smoother and offer features your users want. Image Source. RightMessage.

A/B testing 101

A/B testing X-functional Lead generation UX 101

ConversionXL

FEBRUARY 3, 2022

We’ll look at strategies to reach and engage potential users and break down examples of brands that have used growth hacking to achieve success. Growth hacking is a practice that aims to acquire as many customers as possible while spending as little money as possible. What is growth hacking? via Observer ].

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

JANUARY 24, 2017

Conversion is expanding beyond just the core user experience. More and more, people are using experimentation as a way to optimise not just sales – but also pricing, functionality, and product. research, data analysis, UX, psychology, copywriting, design and many more skills).”.

Conversion 87

Conversion UX A/B testing SQL 87

PandaDoc

OCTOBER 3, 2023

Key takeaways AI can enhance sales processes in many ways, from providing customer insights to automating tasks. When evaluating AI tools , criteria like integration capabilities, user experience, output accuracy, transparency, data security, costs, and future evolution plans should be assessed against business needs.

Process 52

Process Objectives and Key Results X-functional Sales 52

ConversionXL

APRIL 23, 2019

There will be different intents and use cases among your users. Create customer personas and write user stories to design your site for real people. This is where customer personas come in. Personas are fact-based (derived from user research) but fictional representations of your users. Card sorting.

UX 114

UX Objectives and Key Results User Experience Represent 114

SaaStr

DECEMBER 31, 2019

With the complexity of multiple stakeholders and the increasing purchasing influence of end users, the bar is higher than ever for enterprise UX as companies pioneer business models beyond traditional SaaS. They should trust the security that the product has without sacrificing the user experience. Ciara : Cool.

Product 52

Product B2B Growth X-functional 52

ConversionXL

MARCH 19, 2013

The end goal here is to really understand what your users want and why they want it. Step #2: Create customer personas and write user stories. Personas are fact-based (derived from user research) fictional representations of your users. It gives you insight to how your customers think and mentally classify items.

User Experience 128

User Experience Objectives and Key Results UX Technique 128

Search Engine Land

APRIL 14, 2023

Search engine bots and users might end up on error pages or get redirected to the homepage, resulting in poor user experience and missed SEO opportunities. You may be doing something right when your revenue continues to grow despite such a bad user experience. Otherwise, a redesign is probably overdue.

UX 104

UX X-functional User Experience Technology 104

Heinz Marketing

NOVEMBER 16, 2021

You might look at the platforms below and be thinking “there’s some missing” or “why isn’t X included?”, Features/functionality: Enable data agility and extract more value from your data with Domo’s flexible, scalable architecture. ”, because I had the same thought. Google Data Studio.

B2B 114

B2B X-functional SQL UX 114

ConversionXL

JUNE 25, 2021

X demos booked in introduction, X revenue in growth). Without a plan, you may hit your introduction goal of 100 demos and not fully realize how to monetize ‘triers’ into ‘subscribers’ to reach $50/user in monthly recurring revenue, for example. What is the current state of your user’s lives and business? User manual.

Launch 96

Launch Product Non-Profits GTM 96

ConversionXL

APRIL 23, 2019

Any small design improvement in your checkout UX usually has a direct impact on how much money your site makes. The bottom line is this: Behavior = Motivation x Ability x Trigger. How to Design Your “Add to Cart” Function and Shopping Cart Page. Think about it. Motivated buyers come here to finish their order.

E-commerce 115

E-commerce X-functional UX Drivers/motivators 115

ConversionXL

AUGUST 4, 2020

Your new boss read that customer experience (CX) improvements can deliver billions in additional revenue. Achieving a great customer experience that delights demanding customers (and delivers for demanding stakeholders) isn’t easy—even in the most forward-thinking organizations. Give yourself a customer backstory.

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

ConversionXL

SEPTEMBER 5, 2019

Customer personas are often talked about in marketing and product design, but they’re almost never done well. I recently created robust user personas for CXL Institute (on inspiration from a course in our CRO certification program taught by Stefania Mereu and Eric Taylor ), and it went well. A quick primer on user personas.

X-functional 115

X-functional Represent Follow-up User Experience 115

ConversionXL

JUNE 26, 2017

Take his course on UX and Usability here. Bigger changes are more likely to change user behavior. Organize growth into a cross-functional team. If you don’t know your customer well, 99% of your assumptions are wrong. So how to target a customer in this world? Things change: Customer state changes.

UX 85

UX Cross-sell A/B testing Government 85

ConversionXL

MARCH 7, 2017

A Quick Primer on User Personas. What’s a user persona? A research-based archetypal representative of your customer based on various attributes, attitudes, and characteristics. The alternative, an “elastic user”, would be a design target that stretches to the whims of the design team. They all mean the same thing, though.

X-functional 102

X-functional Represent Follow-up Up-sell 102

ConversionXL

NOVEMBER 11, 2015

To navigate the list, you can filter out tools based on function as well as for which size company it works best. You can add a custom goal right in the code, and it automatically shows up on the report – you don’t need to create the goal first. Account managers can tier customers.

Conversion 124

Conversion A/B testing UX Consult 124

ConversionXL

MAY 14, 2014

And, on the personal level, how do you convince people that CRO is a specialized field that takes a lot of time and effort and experience to learn, so that they look to you instead of just deciding they can do all this themselves? Being able to translate the complexity of a heatmap is like reading an X-ray. Convincing The CEO.

Conversion 124

Conversion Sell E-commerce Legal 124

ConversionXL

APRIL 12, 2017

On day one, we heard from UX and digital analytics experts. Finally, day three covered all things customer success and growth. Measure experience. Take the steps a customer takes to complete a task (e.g. Then we chart the customer’s happiness / frustration at each step. E.g. “I’m always proud to be a customer.”

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86

ConversionXL

APRIL 10, 2018

From conversations with customers, support emails we receive and general feedback we can see that converting smartphone visitors into leads proves continuously challenging. For example, the most common screen size is still 780 x 1280 pixels. Smartphone keyboards are hardly an input device customers prefer. Screen size is one.

E-commerce 110

E-commerce UX Lead generation X-functional 110

Hubspot

MARCH 10, 2016

APIs facilitate the data needed to provide solutions to customer problems. The bottom of the funnel refers to a stage of the buying process leads reach when they’re just about to close as new customers. A semi-fictional representation of your ideal customer based on market research and real data about your existing customers.

Networking 78

Networking Non-Profits Engineering Follow-up 78

ConversionXL

APRIL 6, 2016

month” The 3 Levels of CRO: 1) Customer Journey 2) Hypothesis 3) Testing. Perhaps because they require effort (to X). There are two types of triggers: external (information for what to do next is within the trigger), and internal (information for what to do next is informed through an association in the user’s memory).

A/B testing 77

A/B testing Non-Profits E-commerce X-functional 77