Drivers/motivators Niche X-functional 
ConversionXL
MARCH 13, 2019
B2B buyers have two key differences that impact marketing and website design choices: A more complex sales cycle; Niche targeting. The fear of making a mistake with an unproven vendor can be a powerful motivator, even if the post-purchase rationalization ignores the impact of that emotion. Niche targeting. The gated B2B portal.
SaaStr
APRIL 30, 2024
2023 saw the team grow from 6-10 reps, which is pretty modest, and they built an SDR function. At the end of ‘22, they started a small pilot and grew that function from one and two BDRs to a team of 10 and then 12. Nail down one small niche of a market before you hit the gas to scale. Every function gets a stack rank.
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ConversionXL
JUNE 30, 2019
Competitor X is doing Y. We should do that, too,” or “X is the market leader, and they have Y, so we need Y.” Run a functional investigation. Reliable lifts come from knowing your customer and tailoring the value proposition to match that customer’s motivations in a way that no other website will. Set your goals.
Pointclear
JANUARY 26, 2012
prospective business buyers in just about every category can be found through the mail, even for obscure products or highly targeted niches. Business mailers generally prefer enveloped mail for cold prospecting, whether it is inside a #10 business size envelope or 6 x 9 inch or larger package.
ConversionXL
OCTOBER 26, 2022
Research will help you establish a niche and style that you can use to create familiarity. To gain more traction, consider partnering with influencers in your niche (more on this soon) or offering a tangible incentive. Use the TikTok Creator Marketplace (TTCM) and the advanced search function to discover creators to collaborate with.
ConversionXL
FEBRUARY 3, 2022
Everything they do is scrutinized by its potential impact on scalable growth… An effective growth hacker also needs to be disciplined to follow a growth hacking process of prioritizing ideas (their own and others in the company), testing the ideas, and being analytical enough to know which tested growth drivers to keep and which ones to cut.
ConversionXL
NOVEMBER 5, 2020
niche down”). When clients ask, “Do you do X?,” How you communicate as a function of that design is a critical problem that you should aim to solve. Traditional advice tells us to niche down when starting an agency. To do this, you need to offer a specific service to a particular group of people (i.e.
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