Buyer’s journey vs. customer’s journey — what makes these paths different, and where they intersect
Hubspot
JULY 18, 2025
You can break into three main stages: The buyer journey focuses entirely on the pre-purchase experience and involves the questions, doubts, and motivations that drive someone to buy. Where the buyer’s journey ends with a transaction, the customer’s journey becomes about relationship-building. Was this the right choice for me?”
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