Martech

OCTOBER 26, 2021

“Leading companies will win digitally by continually innovating brand experiences that drive transformative results,” said Dave Mankowski, Chief Growth Officer for CX software company Bounteous, at our recent MarTech conference. Marketers need to make sure the new tech is yielding results in the form of insights and performance.

Technology 131

Technology Technology E-commerce Objectives and Key Results 131

Salesforce

FEBRUARY 20, 2025

The key difference? Perhaps most dramatically, Waymo has leveraged digital workflow expertise to deploy advanced robotics, demonstrating a remarkable ~90% reduction in collision incidents compared to human drivers across 39 million real-world miles. But the intelligence layerthe ability to plan, adapt, and learnremains consistent.

Hospitality 104

Hospitality Objectives and Key Results Healthcare Manufacturing 104

Martech

MARCH 29, 2023

A “more is better” notion in marketing technology results in cluttered and inefficient stacks, overspending, underutilization and poor ROI. It’s time to prioritize a strategic and holistic view of your company’s martech stack and create a lean, efficient, results-driven marketing technology infrastructure.

Technology 119

Technology Technology Objectives and Key Results Drivers/motivators 119

Closing Bigger

FEBRUARY 10, 2025

Which drives results? They build and maintain structure, keep teams accountable, and drive short-term results. Leadership is about crafting and communicating a vision that inspires and aligns the team with the companys long-term objectives. This is why leveraging sales technology effectively becomes a game-changer.

Objectives and Key Results 85

Objectives and Key Results CRM Sales Strategize 85

Veloxy

JANUARY 2, 2024

Invest in the Right Technology As mentioned, inefficient processes and manual tasks take up too much of your sales reps’ time. You can easily address this by embracing sales technology to streamline sales processes. If you don’t have a roadmap outlining how to approach sales, you can’t expect consistent results.

Product 246

Product Territory Objectives and Key Results Sales 246

Martech

MARCH 14, 2022

Embarking on a journey to marketing technology transformation is also not without disappointments. Read on for a proven approach to unlock the power of your marketing technology and tip the odds of transformation success in your favor. Avoid shiny objects. But the sky is not falling just yet, my friends.

Technology 131

Technology Technology Objectives and Key Results Construction 131

Highspot

MAY 26, 2025

Key takeaways Learning analytics connects training investments directly to business results, helping teams prove impact and make faster, smarter decisions. For example, sales reps who skipped interactive role-plays in training struggled with objection handling. The result?

Objectives and Key Results 52

Objectives and Key Results Objection handling Quota Education 52

Veloxy

DECEMBER 28, 2023

Get Your Free Ebook Key Takeaways Outside sales is the practice of selling through direct, in-person interactions. However, managing autonomy effectively can be challenging, as it requires a high level of self-discipline, time management, and self-motivation.

Outside Sales 242

Outside Sales Cold Call Represent Objectives and Key Results 242

Martech

DECEMBER 11, 2024

Here are the key roles in the AI dream team. This leader serves as the projects north star, guiding the vision, setting objectives and ensuring alignment with company goals. They map the initiative across the organization, secure stakeholder buy-in and keep teams motivated. Can they keep the team focused on clear results?

Objectives and Key Results 112

Objectives and Key Results Strategize Engineering Healthcare 112

Salesforce

OCTOBER 29, 2024

In today’s tech-driven world, digital transformation is key to building better customer relationships and future-proofing your business. Achieve Faster Results with Salesforce Get personalized insights and discover how you can accelerate time-to-value with help from our Salesforce Professional Services experts.

Government 64

Government Objectives and Key Results Teamwork Strategize 64

Martech

MAY 12, 2025

But recent shifts driven by technological advances and tightening privacy regulations have disrupted the attribution-heavy models marketers have leaned on for over a decade. The key is knowing how and when to use each one. Historically, accessing MMM required significant investment in technology and licensing. Processing.

Objectives and Key Results 114

Objectives and Key Results A/B testing Drivers/motivators Strategize 114

Anthony Cole Training

SEPTEMBER 24, 2010

HOME ABOUT US SOLUTIONS INTEGRATED LEARNING CLIENT RESULTS FREE RESOURCES SHOPPING CONTACT US SALES BREW SALES FORCE ONE SELLING FOR LIFE. Tony Cole can tailor a workshop or keynote that will help your team discover the spark of extraordinary motivation and success. dealing with objections (7). key to sales success (4).

Objectives and Key Results 178

Objectives and Key Results Drivers/motivators Sales Contact 178

Martech

APRIL 3, 2023

This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy. To build your strategy, identify your audience, select tools, create a messaging framework, train your team and measure results.

GTM 131

GTM B2B Conversion Objectives and Key Results 131

Veloxy

APRIL 12, 2023

If you’re talking to a homeowner, for example, you’ll need to understand their energy usage patterns and what motivates them to consider solar. Address Objections As a solar salesperson, you’re bound to encounter objections from potential customers.

Referrals 246

Referrals Finance Objectives and Key Results Sales 246

Highspot

APRIL 1, 2025

Key Takeaways Traditional sales role play often feels forced and anxiety-inducing, limiting a reps ability to build genuine sales confidence. Then, you will receive a summary of the results by the end of the session. Offering specific feedback ensures sales reps stay motivated. Were you consistent? Did you show confidence?

Objectives and Key Results 52

Objectives and Key Results Sell Objection handling Negotiate 52

Martech

MAY 28, 2025

Marketers are left to navigate the differences and determine what aligns with their objectives. They clarify how different approaches define and capture attention, making it easier for marketers to interpret results and evaluate and compare solutions. With so many methodologies in play, the industry has lacked a standard foundation.

Objectives and Key Results 93

Objectives and Key Results Drivers/motivators Represent Networking 93

Veloxy

MAY 30, 2024

With the advent of digital technology, cold outreach has transformed. When we engage with potential customers, we can learn about their pain points, preferences, and objections. Setting Clear Objectives and Goals for Your Campaign Having clear objective s is essential for any cold outreach campaign.

Objectives and Key Results 246

Objectives and Key Results Cold Call Click Through Rate Technique 246

Martech

FEBRUARY 3, 2022

And how can we earn more respect for marketing as a function while delivering outstanding results at the same time? The key to solving this problem is transparency. Unfortunately, this is the general view of marketing: a black box that eats money and haphazardly spits out lackluster results on an unpredictable schedule.

Objectives and Key Results 98

Objectives and Key Results Cross-sell Drivers/motivators Growth 98

Sales Hacker

FEBRUARY 6, 2020

What is the objective of the meeting? . Knowing who is involved, and understanding the company will help you better align and position your solution to the business drivers, the needs, and the objectives that are at the heart of the deal at hand. . The “why” entails the business drivers and the motivations of your prospect.

Meeting 132

Meeting Customers Drivers/motivators Objectives and Key Results 132

Hubspot

MARCH 12, 2025

For sellers, the key benefit is a shorter sales cycle, allowing them to close deals more efficiently. And, this can have beneficial results. This requires a deep understanding of their business needs and objectives. For buyers, it offers a smoother, less overwhelming purchasing experience. What does SNAP Stand for anyway?

Sell 60

Sell Objectives and Key Results Pitch Sales 60

Sales Pop!

OCTOBER 18, 2021

Besides old age cold calling , companies are increasingly using new technology to win more deals. Using certain criteria, you can narrow your search results down to leads that are most relevant to your business. Its high-quality, secure video conferencing capabilities, the tool is an essential piece of technology for any sales team.

Prospecting 243

Prospecting Price CRM Lead generation 243

Highspot

JANUARY 23, 2025

Key Takeaways Strong soft skills are just as important, if not more so, than technical expertise for sales success. Yet, a rapidly changing landscape of technologies and buyer expectations can outpace professional development and overwhelm even seasoned professionals.

Objectives and Key Results 52

Objectives and Key Results Negotiate Cross-sell Technique 52

Highspot

OCTOBER 29, 2024

Sales coaching is one of the many key responsibilities of a sales leader and is one of the most effective ways to increase sales performance across your team. Traditional sales coaching focuses on tactical issues and deal reviews – leaving little time for the kind of coaching that actually gets the desired results.

Objectives and Key Results 64

Objectives and Key Results Sales Pitch Objection handling 64

Anthony Cole Training

DECEMBER 28, 2010

HOME ABOUT US SOLUTIONS INTEGRATED LEARNING CLIENT RESULTS FREE RESOURCES SHOPPING CONTACT US SALES BREW SALES FORCE ONE SELLING FOR LIFE. Tony Cole can tailor a workshop or keynote that will help your team discover the spark of extraordinary motivation and success. dealing with objections (7). key to sales success (4).

Objectives and Key Results 120

Objectives and Key Results Drivers/motivators Sales Up-sell 120

Sales Pop!

SEPTEMBER 16, 2022

The trucking industry is quickly developing, but let’s not forget that new risks and opportunities come with the latest technology. It covers you in case you or your drivers cause any property damages or even have any injuries during the accident. It protects drivers’ actions and is similar to loading docks and truck stops.

Drivers/motivators 130

Drivers/motivators Objectives and Key Results Government Meeting 130

Salesforce

OCTOBER 18, 2023

In this piece, we’re going to walk you through some of these challenges, the keys to overcoming them, the objectives and processes that fuel successful demand gen, and why good demand gen is worth the effort. Your data is the key to overcoming both those challenges, but it’s also a challenge unto itself. Here’s how.

Objectives and Key Results 111

Objectives and Key Results Customers Drivers/motivators Lead generation 111

RingDNA

MARCH 31, 2025

To stay ahead, sales ops leaders must embrace new technology, rethink traditional processes, and focus on data quality, automation, and cross-team alignment. Analyze sales conversations in real-time to improve coaching and objection handling. Here’s what’s changing in sales operations and what teams need to know to succeed.

Government 62

Government Cross-sell Objectives and Key Results CRM 62

Veloxy

NOVEMBER 22, 2023

Imagine the impact of having a well-coordinated, highly skilled, and motivated field sales team driving your business growth. Key Takeaways Field Sales Managers are responsible for setting targets, developing strategies and providing guidance to their team. Grab a warm coffee or tea and let’s get started!

Territory 130

Territory Objectives and Key Results Represent Drivers/motivators 130

Martech

FEBRUARY 10, 2025

Advanced solutions like ads.cert, the SupplyChain object and emerging device attestation for CTV are critical to closing these gaps, helping to curb bad actors and fraudulent activities. These technologies arent just incremental upgrades, theyre game changers. In 2015, ad fraud caused $4.6 billion in annual losses in the U.S.,

Objectives and Key Results 87

Objectives and Key Results Education Represent Trust 87

Martech

OCTOBER 9, 2024

Marketing might deliver leads, but sales doesn’t follow up fast enough or misses key insights like buyer personas or content performance. Key metrics both teams should care about include: Conversion rates : Track how leads move through each stage of the funnel. Without clear communication, leads fall through the cracks.

Growth 128

Growth Objectives and Key Results Pipeline Sales 128

Search Engine Land

APRIL 5, 2024

When you work in an industry like SEO , staying updated on new technologies is crucial. This approach can lead to more effective and efficient optimization efforts, with a focus on delivering results that genuinely enhance online visibility and performance. Drive: The Surprising Truth About What Motivates Us’ by Daniel H.

Drivers/motivators 111

Drivers/motivators Negotiate Objectives and Key Results Intrinsic 111

Highspot

FEBRUARY 20, 2025

Key Takeaways Product training is essential for anyone responsible for taking a product to market. Product training techniques like gamification keep teams motivated. A solid curriculum empowers: Sales to confidently build relationships, handle objections, meet customer expectations, and close deals faster.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Lead Fuze

FEBRUARY 7, 2022

With the rise of sophisticated sales tools, cloud technology, and big data, sales operations have become essential to the success of a company’s sales department now more than ever. The key to getting people motivated is giving them a sense of purpose. Technology. But what exactly are sales operations?

Territory 52

Territory Objectives and Key Results Negotiate Contract 52

Miller Heiman Group

MARCH 13, 2019

Instead, sales enablement is an ongoing process for arming your sales team with the training, coaching and content they need to achieve the desired sales results for your organization. Before implementing, proactively connect your enablement practices to organizational-level objectives. Align Sales Enablement to Your Business Goals.

Objectives and Key Results 107

Objectives and Key Results Quota Technology Technology 107

ConversionXL

JUNE 16, 2022

This helps players achieve objectives consistently, even when team members change. For example, if your goal is to raise brand awareness using videos, your content, channels, and key performance indicators (KPIs) will be different from a campaign for generating revenue through strategic partnerships. Marketing playbooks work the same.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Martech

MARCH 22, 2022

3 drivers of email marketing’s evolution. 3 drivers of email marketing’s evolution. This technology explosion turned email marketing from a labor-intensive, spreadsheet-driven manual process into a nearly seamless production where most of the work goes into setting up processes that can run in the background.

B2C 124

B2C Objectives and Key Results Drivers/motivators B2B 124

Heinz Marketing

OCTOBER 18, 2023

As market landscapes shift, technologies advance and buyer behaviors evolve, the ability to smoothly manage change transitions becomes a crucial requisite. The lack of leadership can result in unclear objectives, causing delays and missed deadlines which in turn, could lead to lost opportunities in the market.

Objectives and Key Results 123

Objectives and Key Results B2B Trust Drivers/motivators 123