Iannarino

AUGUST 31, 2023

This post offers no explanation as to why I believe sales is broken, so if you want to understand, I recommend you read these two posts:

Sales 305

Sales 305

Veloxy

AUGUST 31, 2023

Feeling overwhelmed by the infinite options for growing your pipeline? You’re not the only outside sales rep feeling that way. This article doesn’t list every outside sales strategy under the sun. Instead, it lists the tactics our clients use at Veloxy. These are tactics that have helped outside sales professionals grow their pipeline by 300% in one month.

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Outside Sales Pipeline Inside sales Cross-sell 130

Force Management

AUGUST 31, 2023

Channel organizations are an often overlooked, but critical component to increasing market share for complex B2B sales organizations. During my time as VP of PTC’s Worldwide Channel Program, I leaned on a core formula : Productivity x Capacity = Growth. In this article, we will focus on capacity, but stay tuned for part two in this series for the other side of the equation: How to Increase Channel Partner Productivity.

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B2B Market share Growth Product 152

Search Engine Land

AUGUST 31, 2023

Google Ads is introducing a new policy to combat scams and help prevent misleading ads. The platform will now have a “get-to-know-you” period for advertisers it doesn’t know well. During this time, Google Ads may limit how many impressions unfamiliar advertisers receive. The Limited Ads Serving policy will apply when an advertiser targets specific brands in their campaign but the relationship between the ad and brand is unclear, Google said.

Trust 142

Trust Engineering Campaign Meeting 142

Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Follow-up

Martech

AUGUST 31, 2023

Forget about your customers — really, because the key to growth may not be what you think it is. In today’s environment, most companies have a singular and relentless focus on growth. And often, growth at all costs. However, we haven’t stopped to think about what really drives growth. What is the key to growth ? What is the biggest factor in whether or not we hit our targets and achieve our goals?

Growth 121

Growth Start-ups Follow-up Meeting 121

Search Engine Land

AUGUST 31, 2023

In the age of data privacy regulations and increasing consumer concerns, brands must find ways to use first-party data while protecting consumer rights. Join experts who will dive into the power of first-party data and how to use it in a privacy-first manner. The panel will explore the importance of transparency, consent, and data security and offer practical tips for implementing responsible data practices.

Engineering 134

Engineering Presentation Conversion 134

Search Engine Land

AUGUST 31, 2023

If you’re a PPC manager, you likely spend a significant part of your week working on the Google Ads interface. Several built-in features can help you work more efficiently, reducing time to access data and speeding up bulk edits so that you can focus on bigger-picture tasks. This article will walk you through some examples and how to access them in the web UI. 1.

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Campaign Conversion Launch Start-ups 134

Martech

AUGUST 31, 2023

In the age of data privacy regulations and increasing consumer concerns, brands must find ways to use first-party data while protecting consumer rights. Join experts who will dive into the power of first-party data and how to use it in a privacy-first manner. The panel will explore the importance of transparency, consent, and data security and offer practical tips for implementing responsible data practices.

Presentation 116

Presentation 116

Search Engine Land

AUGUST 31, 2023

We have used machine learning and AI in our day-to-day optimization work to save time and improve performance. (Think automated bidding and recommendations, plus data-driven attribution.) But how can PPC practitioners use generative AI tools like ChatGPT to boost their campaign management and optimization efforts? ChatGPT can quickly analyze and deliver huge data ranges in many formats.

Angle 131

Angle A/B testing Campaign Strategize 131

G2

AUGUST 31, 2023

Almost a decade ago, theft at brick-and-mortar stores was common. With the rapid rise of technology, theft has shifted to online stores, too, with digital thieves looking for a chance to breach security.

E-commerce 111

E-commerce Technology Technology Product 111

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Search Engine Land

AUGUST 31, 2023

Many agencies are built on the backs of referrals; however, trust can be quickly eroded, leading to ongoing problems maintaining growth and building a healthy, self-sustaining business. While most agencies will say that trust is important, we often encounter things that may inherently lead to a lack of trust, even if they feel like they could be good for business.

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Trust Clients Referrals Contract 128

Martech

AUGUST 31, 2023

Here are this week’s AI-powered marketing technology releases: OpenAI ‘s ChatGPT Enterprise is a business-grade AI chatbot that offers enterprise-grade security and privacy, unlimited higher-speed GPT-4 access, longer context windows and free credits to use the API. It also includes advanced data analysis capabilities and can be customized to meet specific organizational needs.

Finance 109

Finance Drivers/motivators Campaign Technology 109

Search Engine Land

AUGUST 31, 2023

Having an effective email marketing program has never been more crucial. If you’re feeling stuck and don’t know how to improve, our comprehensive email marketing audit checklist can help. Download the free email marketing audit checklist here. Today, there are more than 4.3 billion email users across the globe, making email a powerful tool to reach nearly any audience.

Click Through Rate 126

Click Through Rate Construction Campaign Consult 126

Martech

AUGUST 31, 2023

Aimed at accelerating the development and execution of creative marketing campaigns, GenAI Marketing Solution is a collaboration between Typeface, GrowthLoop and Google Cloud. Typeface is a generative AI-powered content creation solution. GrowthLoop (formerly Flywheel) is a segmentation, orchestration and measurement platform. The new solution is intended to work with Google’s BigQuery and GenAI Foundation models to create an end-to-end campaign creation workflow.

A/B testing 108

A/B testing Campaign Customers Process 108

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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

Campaign

Search Engine Land

AUGUST 31, 2023

“Search is coming to Threads,” according to Meta CEO Mark Zuckerberg. Zuckerberg shared the news via Threads about an hour ago, but it’s unclear when it’s coming. But if he’s hyping it up, Threads search must be near. Why we care. The Threads app launched without several basic and expected features – such as the ability to search for posts using words.

Launch 119

Launch Engineering 119

G2

AUGUST 31, 2023

SaaS positioning is how you present your product on the market. Here are three SaaS positioning frameworks to help you convey your unique value to customers.

Presentation 105

Presentation Product Customers 105

Martech

AUGUST 31, 2023

Having an effective email marketing program has never been more crucial. If you’re feeling stuck and don’t know how to improve, our comprehensive email marketing audit checklist can help. Download the free email marketing audit checklist here. Today, there are more than 4.3 billion email users across the globe, making email a powerful tool to reach nearly any audience.

Click Through Rate 99

Click Through Rate Construction Campaign Consult 99

Search Engine Land

AUGUST 31, 2023

Reddit is rolling out Keyword Suggestions – a new feature to boost its ad targeting capabilities. Why we care. This functionality could save you time on keyword research, letting AI take on the heavy-duty work. Having easy access to a list of new targeting possibilities could also increase the reach and efficiency of campaigns. What is Keyword Suggestions.

Launch 104

Launch Campaign Engineering Technology 104

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Promote

Martech

AUGUST 31, 2023

The ongoing strike by writers and actors against Hollywood studios isn’t a top issue in the martech community. But, could martech solve it? Chris Kelly, CEO of Upwave, an analytics platform for brand advertising, thinks it’s possible. He believes better ad measurement for advertising-based video-on-demand (AVODs) and subscription video-on-demand (SVODs) would get brands to spend more on them.

Negotiate 97

Negotiate Legal Campaign Conversion 97

G2

AUGUST 31, 2023

Remember that sinking feeling when you realize you've accidentally deleted an important file or your hard drive decides to call it quits? We've all been there.

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98

SaaStr

AUGUST 31, 2023

Huge congrats to @iDedupe + @elasticull and team @logikcull !! Proud to have been the first venture investor!! [link] — Jason ✨Be Kind✨ Lemkin  (@jasonlk) August 29, 2023 I was lucky enough to be the first venture investor in a next-gneration ediscovery startup, Logikcull, way back in 2015. A flash-back to them at $1m ARR or so here: Andy Wilson CEO has been part of SaaStr events and contents since then, and a great session below on how they scale, and a great post here on how they migr

Growth 84

Growth Service 84

G2

AUGUST 31, 2023

Discover seven essential tips for building a successful customer onboarding process and learn how you can foster long-term customer relationships.

Process 97

Process Customers Sales 97

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

Gaming

SaaStr

AUGUST 31, 2023

We have 250+ Braindates already for SaaStrAnnual.com 2023 next week!! Amazing smaller, deep dive sessions with top leaders in SaaS and Cloud. The Most Popular 2023 Annual Braindates So Far: #1. Navigating Corporate Venture Capital: Strategic Benefits for Early-Stage Founders with Erin Yang, VP and Chief Technologist Workday Savannah Greene, Principle @ Workday #2: How Expensify Grew to 10M Users Through Word of Mouth Joanie Wang, Director of Marketing and Brand #3.

Strategize 83

Strategize Growth Conversion Product 83

Closing Bigger

AUGUST 31, 2023

This sales podcast episode is on the fundamentals of sales leadership with focus on behavioural change and coaching. I have taken the transcript from the sales podcast episode and am providing it below with minimal formatting or grammatical changes. It’s rather conversational but I’m providing it to those of you who prefer to read or want to highlight specific statements.

Objectives and Key Results 69

Objectives and Key Results Sales Appointment Meeting 69

G2

AUGUST 31, 2023

Inflation is impacting everything. Even B2B software. On this episode of GTM Innovators, Latané Conant drops by to talk how to combat it and fuel growth.

GTM 59

GTM B2B Growth Sales 59

Closing Bigger

AUGUST 31, 2023

This sales podcast episode is on the fundamentals of sales leadership with focus on behavioural change and coaching. I have taken the transcript from the sales podcast episode and am providing it below with minimal formatting or grammatical changes. It’s rather conversational but I’m providing it to those of you who prefer to read or want to highlight specific statements.

Objectives and Key Results 52

Objectives and Key Results Sales Appointment Meeting 52

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Service

Spiro Technologies

AUGUST 31, 2023

We’ve heard a lot about AI since ChatGPT came onto the scene in December 2022. Specifically, generative AI, which is said to be able to create something from nothing, has quickly risen to the top of the buzzword list for many. But “generative AI” is almost a misnomer. While you can ask it a question and get an answer, the AI is taking those answers from the data it was trained on.

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52

Search Engine Land

AUGUST 31, 2023

ChatGPT ‘s Advanced Data Analysis, formerly known as Code Interpreter, has been a game-changer for many search marketers since its launch in March. John Mcalpin has recently covered how the native OpenAI plugin can be used for several SEO use cases. Advanced Data Analysis also holds significant potential for aiding PPC marketers in swiftly revealing actionable insights.

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CTR Conversion Launch Gaming 116

SaaStr

AUGUST 31, 2023

Dear SaaStr: How does a First Time Founder Identify 10x Hires? How do you hire a great CTO, a great VP of Product, a great VP of Sales … if you’ve never worked with one? It’s hard. There’s a reason almost every founder you talk to had a mis-hire for their first head of sales. Because they didn’t really know who a 10x hire would be, at that stage, back then.

Engineering 79

Engineering Follow-up Start-ups Meeting 79

Hubspot

AUGUST 31, 2023

With hundreds of AI sales tools in the market, picking the right ones for your tech stack can be confusing and daunting. To help you out, we’ve handpicked the top 10 AI tools for sales teams. We’ve also listed the top use cases of AI sales tools, along with a few best practices to help you get the most out of them. Table of Contents How Sales Teams Use AI 10 Best AI Sales Tools to Help You Reach Your Goals Best Practices for Using AI in Sales How Sales Teams Use AI As part of our State of AI Rep

CRM 67

CRM Pipeline Price Contact 67

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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

Pipeline