Anthony Cole Training
DECEMBER 15, 2022
Has thou been answering the un-asked question? Find out why you should never, ever answer the un-asked question in the final commandment of the 10 Commandments of Sales Success.
Iannarino
DECEMBER 15, 2022
Forecasting is one of the more difficult tasks for sales leaders and sales managers. In times of uncertainty or instability, it can be even more challenging to predict the future. If you listen to companies report their results on CNBC, you will invariably hear large companies report that the economy has slowed deals. Add to this the 10 sales challenges we face, and forecasting is even more difficult.
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Force Management
DECEMBER 15, 2022
In February 2022, we published the first episode of Revenue Builders. Veteran sales leaders and friends John Kaplan and John McMahon are passionate about sharing their wealth of knowledge with current and future leaders, and along the years they've rubbed shoulders with some of the most influential and inspiring leaders of the sales world and beyond.
Search Engine Land
DECEMBER 15, 2022
Google has made significant changes to its Quality Rater Guidelines (QRG) for search. While Google updates this document several times per year, the latest version, updated today , came with notable changes to the structure of the document, with many new sections and tables added and a total of 11 new pages worth of content. . While there are dozens of important details about what changed, arguably the most important change was the introduction of the letter E to the start of the popular acronym
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
David Meerman Scott
DECEMBER 15, 2022
Fifty years ago this week, the historic Apollo 17 mission sent humans to the moon for the last time (so far). It’s super cool that also this week, the Orion spacecraft of the Artemis I mission successfully returned to Earth after traveling to the Moon. Both missions, 50 years apart, were triumphs for NASA.
Search Engine Land
DECEMBER 15, 2022
Google has updated its search quality raters guidelines for the second time in 2022, only four and a half months since its last update in July 2022. This revised document has some substantial changes to E-A-T, by adding an extra E to E-A-T for “experience.” The document is now about nine-pages longer, adding up to 176 pages up from 167 pages in the previous version.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Martech
DECEMBER 15, 2022
If your customer is a business, there can be multiple decision-makers and influencers within an organization to engage. That’s why many teams implement an account-based marketing (ABM) strategy. In doing so, marketers need to deliver the experiences and content that are appropriate depending on how advanced the prospect is in the buyer’s journey. This means organizing a strategy around the various levels of engagement that your marketing team reaches with their target.
Search Engine Land
DECEMBER 15, 2022
As we prepare to say goodbye to 2022 and welcome 2023, it’s a great time to review notable changes to search and consumer behaviors and plan our key digital marketing initiatives for next year. . In this article, we will discuss the most significant search, digital marketing and consumer trends, along with the must-haves for search marketers in 2023. .
Martech
DECEMBER 15, 2022
It seems as if we have been thinking about Holiday 2022 since we put the decorations away last year. But now it’s time to get serious. By now, you likely have either locked down all of your holiday campaigns or set up a promotion schedule. But there’s one thing you might have overlooked — converting your streams of holiday shopping abandoners into customers.
SaaStr
DECEMBER 15, 2022
Dear SaaStr: What Is The Role of a “General Partner” at a VC Firm? It can be frustrating to be part of large venture firm, be the junior guy that “found”/sourced Zoom-GitLab-Twilio-WhateverUnicorn , convinced the founder to take the money … and then see the General Partner take all the credit. Did they even do anything? Well … yeah. Remember. VC Firms are investment firms.
Speaker: Frank Taliano
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
The Advantexe Advisor
DECEMBER 15, 2022
The Great Resignation has hit Santa’s Workshop! Elf turnover is increasing due to a reprioritization of their work-life balance, working too many hours, and a growing desire to work remotely in a warmer climate. Santa needs your help to right the sled! Advantexe, world leaders in business simulations has created the Great Elves Resignation Business Simulation.
SaaStr
DECEMBER 15, 2022
SaaStr events couldn’t happen without our partners, and we wanted to give a special shout-out to some of our newest sponsors for SaaStr Annual 2023. At the 9th ever SaaStr Annual, ~200 of the best and hottest companies on earth will go BIG as partners/sponsors. Join these incredible companies to experience all the value of SaaStr! A-LIGN is a technology-enabled security and compliance partner that helps global organizations take a strategic approach to confidently mitigate cybersecurity r
Martech
DECEMBER 15, 2022
It was a boom year for sports sponsorships, especially for women athletes. Sponsorship deals for female athletes grew 20% year-over-year in 2022, according to sports and entertainment intelligence platform SponsorUnited. Brands leveraged these partnerships through digital channels, including social media, where sponsorships of women athletes saw a 70% boost in engagement this year.
SaaStr
DECEMBER 15, 2022
So we’ve got all the amazing sessions from 2022 SaaStr Scale up on YouTube here ! You can also check them out here below: #1. “3 Lessons from Building a Marketing Engine to Grow Pipeline from Millions to Billions with Samsara’s CMO” A great session on marketing at scale, across multiple products — with ton of great Q&A at the end. #2. “SaaStr’s Revenue Confidential with Rippling VP Sales Matt Plank and Founders Fund Partner Sam Blond “ A de
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Search Engine Land
DECEMBER 15, 2022
SEO reporting and tracking are major sticking points for anyone in the industry. Data that you find important may be less valuable to C-suite executives. Or you may not have enough data to show growth, changes and significant events clearly and concisely. Reports must tell a story. Without the right data, you’ll end up with a confusing plot that won’t be well received.
SaaStr
DECEMBER 15, 2022
It’s time for our annual round-up of your favorite SaaStr content! Today, we’re giving you #12-#1 of our top podcast episodes of 2022! If you missed #13-#25, you can find them here ! #12. SaaStr 571: 5 More Mistakes the CEO/Founder of ZoomInfo Made on His Journey to IPO (and Beyond) Part 2. #11. SaaStr 548: How to Build a Super High-Retention Sales Team with Twilio SVP & GM of North America Sales, Alice Katwan. #10.
Search Engine Land
DECEMBER 15, 2022
Google has a new issue status in Merchant Center. This new issue status is a clarification of our existing enforcement to provide retailers with better instructions on how to resolve their account issues. This issue status means that a suspended Google Ads account is linked to your Merchant Center account. The Google Ads suspension must be fixed first before your Merchant Center suspension can be reviewed.
Gong.io
DECEMBER 15, 2022
The value of sales territories isn’t lost on most sales leaders (and if it is, we’ll clarify that shortly). The problem is making your sales territory planning fair without swallowing up your time. . If you’re fed up with reps moaning about the size or value of their territories, then it’s time to think carefully about your sales territory mapping strategy.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Search Engine Land
DECEMBER 15, 2022
To help advertisers navigate the holiday season and optimize their inventory, Google has launched four new features on the Insights page: Search terms. Assets. Audiences. Change history. Search terms. This helps you understand what customers are searching for without the need to examine your entire search terms report. The terms are grouped into broader, intent-based categories, you can quickly identify which themes are most popular with your customers, along with metrics like conversion perform
Search Engine Land
DECEMBER 15, 2022
Google will be shutting down the Google Question Hub on January 15, 2023, about two years after the service launched in the United States and several years after it quietly launched in regions like India. Shutting down. Google posted a message after you login at questionhub.withgoogle.com that says “As of January 5, 2023, the Question Hub beta will end.
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