Iannarino
JULY 12, 2023
Some clients are more difficult to pursue. You can call, leave voicemail, follow up with multiple emails, and get no return communication from your contact. Prospecting, especially when pursuing enterprise-level targets , can be discouraging for sales reps.
Search Engine Land
JULY 12, 2023
Twitter is reportedly blocking links to its new rival, Meta’s Threads. Reports started surfacing on Monday that Twitter was selectively blocking links to Mark Zuckerberg’s latest social networking app. Users noted that while some links worked, others noticeably did not. The move means it will be more difficult for people to track down conversations on Threads and locate users’ profiles.
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Salesforce
JULY 12, 2023
It’s almost hard to believe now, but consumers were once wary of e-commerce. Before they widely embraced what has become a $1 trillion annual business, they had concerns over the security of their personal and financial data. There was a trust gap. Fast forward to today, and trust is at the heart of how widely and successfully businesses and customers will embrace the emergence of generative AI.
Martech
JULY 12, 2023
Threads has become the fastest-growing social media platform in history since it launched on July 5. Within the first hour alone, it received a whopping five million sign-ups — just three months after Meta confirmed it was working on an alternative to Twitter. The buzz around Threads is huge news for marketers as many have been taking a step back from Twitter following Elon Musk’s takeover last year, resulting in a 59% drop in ad spend in the US.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Search Engine Land
JULY 12, 2023
Earlier this week, Google began sending out email notices through Google Search Console to those site owners where their site’s INP scores were not up to snuff. These notices had the subject line, “Core Web Vitals INP issues detected on your site.” INP replacing FID. As a reminder, Google told us a couple of months ago that INP will replace FID in March 2024.
Martech
JULY 12, 2023
With the deprecation of third-party cookies looming large and data privacy and compliance taking center stage, enterprises have had to adapt their customer data strategies substantially. Many are exploring various approaches, with data clean rooms (DCRs) emerging as a prominent option. What are data clean rooms? A data clean room is a collaborative environment where two or sometimes more participants (brands, publishers, advertisers, groups within a company, or other entities) come together to s
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Martech
JULY 12, 2023
IAB Tech Lab has released a finalized first version of guidance and standards for data clean rooms (DCRs). The emerging technology is used by marketers to securely enhance first-party data and help activate this data in campaigns. The organization first released both Open Private Join & Activation (OPJA) specifications and Data Clean Rooms Guidance for public comments in February.
Search Engine Land
JULY 12, 2023
Google is accused of illegally using copyrighted content and stealing the personal information of millions of Americans to train its AI products. The allegations were made in a proposed class action lawsuit in San Francisco on Tuesday by eight individuals, who say they are seeking to represent the millions of internet users affected. If Google is found guilty of violating federal privacy and consumer protection laws, it could owe at least $5 billion in damages.
Martech
JULY 12, 2023
Salesforce is increasing its prices by an average of 9% next month, the company announced yesterday. This is the company’s first price hike in seven years. What will be affected. Sales Cloud, Service Cloud, Marketing Cloud, Industries and Tableau are all slated to see increases in August. Dig deeper: Salesforce: AI is the new UI The new pricing will go into effect globally for new customers and existing customers purchasing new clouds in August 2023.
Search Engine Land
JULY 12, 2023
Executives have much on their plate and little time to get through it all. When presenting PPC results to a CMO or VP of marketing, many marketers make the mistake of diving too far into the weeds of their work. Tailoring your delivery to your audience is crucial for any communication, whether it’s a presentation, an email or a report. Here are three ways to make your next delivery to an executive successful. 1.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
SaaStr
JULY 12, 2023
Dear SaaStr: What’s Your Recommendation for Vacations for a Founder CEO of a Tech Startup? Always take them. When I look back at the many mistakes I made as a 2x founder, both times with some degree of success in the end … and there were so many … one thing I am 100% glad I did was take vacations. And I mean — normal, full vacations. By that, I mean, a full week.
Partners in Excellence
JULY 12, 2023
Hank Barnes has been writing a fantastic series of articles focusing on Decision Confidence. One of the reasons I’m so fascinated by the article is Hank is directly appealing to my mathy-science nerdiness. Long time readers will know I often try to codify issues around mathematical equations. Hank has generated an equation on Decision Confidence: His variables are: CB = Confidence Builders V = Validation E = Level of Effort required to confirm the confidence builder.
SaaStr
JULY 12, 2023
We’re getting closer!! Its 2023 SaaStr Annual, Sep 6-8, in SF Bay Area!! Want to learn from and meet top CROs? We’ve got just a ton of the best coming, sharing, and presenting: Jonathan Vassil, CRO @ Toast Jameson Yung, SVP Sales @ Gong Scott Sutton, CBO @ ZoomInfo Jane Kim, CRO @ CircleCI Laurabeth Harvey, CRO @ Lattice Erica Anderson, CRO @ Notion Sangeeta Chakraborty, CRO @ Miro Aliisa Rosenthal, Head of Sales @ OpenAI Megan Prince , VP of Sales @ Zeni Bryan Caplin, C
SalesProInsider
JULY 12, 2023
Confused and overwhelmed prospects don’t make decisions to take the next step. Instead, they will stall, hide, and avoid you whenever they can. That’s why we must do everything we can to make sure our prospects aren’t confused or overwhelmed. Confused Buyers in a Store Imagine this scenario: You need to buy something, and so you walk into a large store.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
Adaptive Business Services
JULY 12, 2023
I think that I was probably raised on the importance of being authentic. Being “authentic” is kind of interchangeable with being “honest”. Yes? When social media arrived, one of the first things that I was told was that you needed to be perceived as being both transparent and authentic. As a salesperson, I have read countless articles on the subject with many stressing that authenticity may be perhaps the most important sales characteristic.
Membrain
JULY 12, 2023
Sales Onboarding is a critical element of building an effective sales team. Good sales onboarding ensures that your new hires become familiar with your company, your customers, and your sales process , and that they know how to execute on your unique way of selling.
SaaStr
JULY 12, 2023
So if you’ve looked for real estate lately, you’ve probably used Matteport software to see those cool 3-D renderings of homes and buildings. The business exploded during lockdown when in-person tours were more difficult, growing 100% YoY from 2020 to 2021, and the business continues to grow today. It’s now at $160,000,000 in “ARR” growing a healthy 33% year-over-year.
Hubspot
JULY 12, 2023
Building rapport is central to any successful sales effort. It makes your interactions feel more human, frames you as a consultative resource, puts prospects at ease, and ultimately helps you develop trust on a limited timeline. But ineffective rapport building can read as sleazy, disingenuous, or flat-out strange. And if you exhibit any of those qualities, you're going to have a hard time sustaining productive conversations with prospects — let alone closing deals.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Sales Hacker
JULY 12, 2023
Guest appearance from the one and only Paul Irving again this month as him and Scott discuss the general trends in the macro environment, predictions and paving the path forward for today’s economy. They also dive into the asset class comparisons and their latest US Trade Mission trip to Hong Kong! Don’t miss out! P.S. We’re officially running a GTMfund giveaway program!
Lead Fuze
JULY 12, 2023
Understanding how to ask for referrals in sales is a crucial aspect of any successful business strategy. Referrals can significantly shorten the sales cycle, provide high-quality sales leads and help achieve your sales targets more efficiently. However, many professionals hesitate to request referrals due to fear of rejection or damaging their relationship with existing customers.
Salesforce
JULY 12, 2023
Trailblazer Sakshi Nagpal was after speed. In the world of load times for Lightning Experience pages, every fraction of a second counts. When users want “instant” results, shaving seconds off the load time means they’re less likely to abandon the page. So when she redesigned a home-rentals app with Experience Cloud, this design-minded pro drew on her UX skills.
G2
JULY 12, 2023
Managed service providers, or MSPs, operate in a dynamic, competitive market landscape fueled by technology trends and customer demands.
Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)
Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.
Search Engine Land
JULY 12, 2023
If you manage ecommerce PPC accounts in Google Ads, you likely have used Performance Max campaigns since mid-2022. You also know that the insights and reporting are limited. We can’t control how much of our budget goes to top-of-funnel strategies like video, display and discovery campaigns. We can’t see how that spend is broken out through Google’s automation.
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