Iannarino

NOVEMBER 22, 2023

My first cold call pitch sounded something like this: "Good morning, my name is Anthony Iannarino with Company Name, and I would like to meet with you to introduce myself and my company. Does 11:30 AM on Tuesday work for you?

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Cold Call Pitch Meeting Sales 285

Veloxy

NOVEMBER 22, 2023

Imagine the impact of having a well-coordinated, highly skilled, and motivated field sales team driving your business growth. Mastering field sales management is essential to achieving this vision, and it all begins with understanding the role, building a high-performing team, and implementing effective sales processes. Grab a warm coffee or tea and let’s get started!

Territory 130

Territory Objectives and Key Results Represent Drivers/motivators 130

Search Engine Land

NOVEMBER 22, 2023

It’s been nearly a year since Google last updated its Search Quality Rater guidelines. Unlike previous edits to the Search Quality Guidelines, which have introduced significant, new concepts ( like the new E for Experience last year ), the latest updates to the Search Quality Guidelines seem much more focused on user intent and needs met. Google is: Refining what it means to provide high-quality search results.

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Meeting Represent Engineering Conversion 141

Martech

NOVEMBER 22, 2023

Organizations want a digital asset management (DAM) system that is adaptable and can be used for years to come. When set up in an adaptable way, the DAM can also work well with other marketing tools in the stack related to content and campaigns. First, it’s important to have a strong and flexible foundation built on data. Dig deeper: Making data the foundation of your digital asset management system Once this data foundation is in place, it’s time to think about how your organization’s DAM works

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Consult Networking Campaign Start-ups 103

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Follow-up

Search Engine Land

NOVEMBER 22, 2023

Opening a new business location can be an exciting yet chaotic time. As a local SEO expert, you want to do everything possible to hit the ground running and get the new location visible immediately. This requires coordination across teams and channels while keeping some key local ranking factors in mind. This article covers tips for preparing and executing local SEO strategies when your client opens a new physical location, including: Critical tactics like optimizing online listings, websites an

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Niche Promote Campaign Launch 117

Martech

NOVEMBER 22, 2023

YouTube has admitted to intentionally creating a suboptimal experience for users employing ad blockers. Reports of a deliberate five-second delay in loading video pages on Mozilla’s Firefox have emerged on forums like Reddit and Hacker News. Dig deeper: New YouTube ad package helps brands capture cultural, sports moments Despite initial speculation about browser specificity, YouTube has clarified that users across all platforms may encounter loading delays.

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Sports Campaign Process Customers 100

Martech

NOVEMBER 22, 2023

He’s back! After an epic five-day-long mishegoss , Sam Altman has been re-instated as OpenAI CEO. i love openai, and everything i’ve done over the past few days has been in service of keeping this team and its mission together. when i decided to join msft on sun evening, it was clear that was the best path for me and the team. with the new board and w satya’s support, i’m… — Sam Altman (@sama) November 22, 2023 The company has also changed its board of directors, removing three of the four

Government 94

Government Technology Technology Service 94

Search Engine Land

NOVEMBER 22, 2023

Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers.

Promote 111

Promote Retail Engineering Price 111

SaaStr

NOVEMBER 22, 2023

So AppFolio is a big vertical SaaS+ success story I frankly don’t know as much about as I should. There are several big leaders in property management software, and AppFolio is one of them. It’s doing well, especially in today’s markets. At $660m in “ARR” (a lot of that isn’t software, as we’ll see below), it’s trading at a $7.2 Billion market cap, even with lower than standard gross margins.

Non-Profits 91

Non-Profits Growth Price Up-sell 91

Search Engine Land

NOVEMBER 22, 2023

Snapchat has started testing an ad-free paid subscription plan in Australia. For $US10.50 a month, the new Snapchat+ tier enables consumers to use the platform without disruption from Story or Lens ads. However, the app notes that users may still see sponsored places or My AI responses. Why we care. Should ad-free subscriptions gain popularity, there is a potential for a notable impact on ad reach within Snapchat, subsequently affecting campaign performance and advertiser ROI.

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Strategize Consult Campaign Engineering 106

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

SaaStr

NOVEMBER 22, 2023

Dear SaaStr: Should I Call Myself a Owner, Founder, or CEO? CEO. Although, perhaps say it in a neutral tone, with no bravado. I always thought the title was a bit silly when running tiny start-ups. But I missed an important point: Customers, Prospects, Recruits and Media like to talk to “the CEO”. Even if it’s the CEO of a 5-person startup. Customers, especially.

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Start-ups Prospecting Customers 83

Search Engine Land

NOVEMBER 22, 2023

Sam Altman is returning as CEO, OpenAI announced. It is – perhaps (hopefully?) – the final chapter of a chaotic week that saw Altman ousted as CEO, two interim CEOs announced and nearly every OpenAI threaten to quit and go to Microsoft unless the entire board resigned. The announcement. OpenAI announced the news via an X post on Tuesday night: “We have reached an agreement in principle for Sam Altman to return to OpenAI as CEO with a new initial board of Bret Taylor (Chair), Larry Summers,

Government 106

Government Engineering Service Customers 106

Membrain

NOVEMBER 22, 2023

The sales industry has a leadership problem, and it’s bigger than we think.

Sales 91

Sales 91

Search Engine Land

NOVEMBER 22, 2023

Google Ads is investigating reports of an issue impacting AdMob. The affected users have said that while they are able to access AdMob, they cannot retrieve their most recent data. Some clicks that are recorded from Apple iOS 17 devices are not being counted in the reports, leading to inaccurate reporting as a consequence. Why we care. Inaccurate data may result in an incorrect understanding of the performance of ad campaigns, making it challenging for advertisers to optimize their strategies ef

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Campaign Engineering Service Process 103

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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

Campaign

Sales Pop!

NOVEMBER 22, 2023

Financial literacy is the ability to understand and manage personal finances. It is an essential skill for everyone, regardless of age or income. However, with the emergence of new concepts like cryptocurrency, even those who consider themselves financially savvy may find themselves struggling to keep up. That’s where the National Finance Educators Council (NFEC) comes in.

Non-Profits 59

Non-Profits Finance Education Promote 59

Hubspot

NOVEMBER 22, 2023

When it comes to sales, there's a lot of innovation happening — and therefore, a litany of new tools. But only one type of tool is considered "effective" by 78% of global sales professionals. It's not that new or hard to access. What's this magic tool? It's a CRM (or Customer Relationship Management Platform). If you're in sales, this result shouldn't be a big surprise.

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Closing CRM Customer Relationship Management Pipeline 63

G2

NOVEMBER 22, 2023

Applications and infrastructure keep getting more complex. No wonder AIOps is on the rise. But is it right for you and your business?

Networking 64

Networking 64

Sales Pop!

NOVEMBER 22, 2023

Understanding the basics and detailed components of a project can often be challenging without a visual aid. This is where a Gantt chart comes into play. But what exactly is a Gantt chart, and what information can it provide to project managers and stakeholders? Keep reading to discover the intricacies of this valuable tool. Defining a Gantt Chart and its Purpose The Gantt chart is a type of bar chart developed by Henry Gantt, which aids project managers in scheduling, managing, and monitoring s

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Represent Promote Start-ups Presentation 52

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Promote

Hubspot

NOVEMBER 22, 2023

You walk into a coffee shop where you’re a regular. When you go up to the counter, a barista greets you and asks if you want your usual order. This personalized touch makes you feel valued and leaves a lasting impression. Imagine if every business had this level of customer knowledge and personalization. Wouldn’t you want to make your customers feel valued?

CRM 57

CRM Cross-sell Customer Relationship Management Drivers/motivators 57

Sales Pop!

NOVEMBER 22, 2023

As we celebrate Thanksgiving here in the US, I thought I would share 10 quotes about giving thanks that are universal and timeless: “Gratitude is not only the greatest of virtues but the parent of all others.” Marcus Tullius Cicero, Roman philosopher, statesman, and lawyer “Thanksgiving is the life of grace.” George Herbert, Welsh poet, priest, and orator “If the only prayer you said was thank you, that would be enough.” Meister Eckhart , German philosopher and theo

Drivers/motivators 52

Drivers/motivators 52

Search Engine Land

NOVEMBER 22, 2023

In a world where even your toaster wants to discuss AI over breakfast, SEO professionals are currently mastering how to integrate it into their strategies – especially their content strategies. For those who are still trying to grasp the concept of how AI and SEO can work synergistically for content, this article is for you. I’ll discuss: How Google feels about AI.

Engineering 110

Engineering Clients Presentation Start-ups 110

Martech

NOVEMBER 22, 2023

While many companies believe broader advertising coverage will increase revenue, this often leads to poor quality of leads. A year ago, our agency fell into this trap and, as a result, got very few qualified contacts at a much higher cost than usual. After switching our focus to quality and running thought-out ad campaigns, we reduced advertising costs by 38% and increased conversions into appointments by 16%, more than five times the industry average.

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Appointment Campaign Strategize Click Through Rate 116

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

Gaming