Iannarino

SEPTEMBER 11, 2023

B2B sales has always evolved to address the needs of buyers and decision makers. When the external environment is stable, you might experience a period of stasis, where there is no reason to change. But when the external environment is one of accelerating, constant disruptive change you should pay careful attention to the changes and their implications on how you sell.

B2B 260

B2B Sales Sell 260

Search Engine Land

SEPTEMBER 11, 2023

While SEO can be highly effective, it’s not a one-size-fits-all solution for all businesses. SEO might not be the immediate answer to your digital marketing needs. Here’s why SEO may not be the best fit for a business, with alternatives and insights into when it may be a more valuable investment. 1. You require fast results Do you need fast results for your business and a way to attract tons of visitors to your website in no time?

Niche 142

Niche Engineering Promote Territory 142

Martech

SEPTEMBER 11, 2023

Organizations that want happier customers should look holistically at the entire customer journey. It’s not enough to target individual touchpoints for improvements. Marketers need the big picture when it comes to customer experiences. “The ability to focus on customer journeys and reorient your organization around customer journeys is the great ‘unlock’ for companies that are struggling, perhaps, to make progress with their customer experience scores and their programs,” said Joana de Quintanil

Customers 138

Customers Cross-sell B2B Service 138

Search Engine Land

SEPTEMBER 11, 2023

Google Search Console is rolling out new reports within the Shopping tab listings section with deeper integration with Google Merchant Center. Google is rolling out two new reports, one that shows you issues that are causing your products not to show in the Google Shopping tab and the other that shows you increases or decreases in clicks and rankings of your products in Google Search.

Launch 140

Launch Engineering Product 140

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Follow-up

Martech

SEPTEMBER 11, 2023

I attended an amazing workshop over the weekend on AI and the future of creativity and once again had a “‘HOLY SH*T’ “holy sh*t” AI moment. During an online brainstorming session, I stumbled upon a plugin for the text-to-image creation tool, Midjourney, that would allow me to update any of the portraits created on the platform (and even ones not created on the platform) with the facial features of someone I knew.

Campaign 123

Campaign Launch Represent Strategize 123

Search Engine Land

SEPTEMBER 11, 2023

Media companies and publishers play a pivotal role in affiliate marketing. They are in the position to wield significant influence, enhance search engine rankings and drive substantial revenue for businesses. However, recent shifts in the industry have seen traditional publications lose their traffic, with smaller, newer players dominating Google’s top positions.

Niche 137

Niche Commission UX Trust 137

Search Engine Land

SEPTEMBER 11, 2023

The Justice Department’s antitrust case against Google and its search engine dominance is set to begin Tuesday. The case, U.S. et al v. Google , focuses on the company’s popular search engine, alleging Google used its 90% market share to illegally throttle competition in both search and search advertising. This is one of several antitrust cases against the company.

Government 127

Government Contract Engineering Market share 127

Martech

SEPTEMBER 11, 2023

The Justice Department’s antitrust case against Google and its search engine dominance is set to begin Tuesday. The case, U.S. et al v. Google , focuses on the company’s popular search engine, alleging Google used its 90% market share to illegally throttle competition in both search and search advertising. This is one of several antitrust cases against the company.

Government 116

Government Contract Engineering Market share 116

Salesforce

SEPTEMBER 11, 2023

You expect great things from the largest AI event of the year, and Dreamforce 2023 won’t disappoint. It’s no secret that AI is already transforming industries. But the success of AI depends on an effective data strategy, data governance, and security. These five Dreamforce data sessions will equip you to get your data ready for AI and show you how to overcome roadblocks to success.

Government 105

Government Strategize Technology Technology 105

Martech

SEPTEMBER 11, 2023

Antoine Grant has a lot of business expertise, but only recently became a business owner. Since starting with Bain & Company 16 years ago, he’s worked in real estate, education, publishing, and most recently, as a director at Wayfair, where he led the plumbing and hardware division to double-digit growth at the height of the pandemic. In May, he purchased and became CEO of online retailer Homethreads.

Customers 101

Customers Retail Real Estate User Experience 101

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Understanding the Sales Force

SEPTEMBER 11, 2023

If you’re a gardener, and you’ve had as much rain as we have received in Central Massachusetts in the summer of 2023, then your plants that prefer dry soil are rotting – just like some of ours. Farmers have it worse as rain can lead to disease and lower yields. Rotting and lower yields can be used to describe the strange pool of sales candidates from which you are trying to recruit as well.

Territory 81

Territory Account management Clients Sales 81

Hubspot

SEPTEMBER 11, 2023

When you’re working deals, mastering the art of closing is essential. However, the pressure associated with a traditional closing approach can be daunting, especially for new sales representatives. Unfortunately, many reps don't actually have a closing strategy to help support their process … and if they do, they’re uncomfortable bringing it up. You want to get to a yes or no quickly and not have deals stall, drag on, lose excitement, or change scope.

Closing 72

Closing Appointment Technique Meeting 72

Highspot

SEPTEMBER 11, 2023

Many sales reps feel this way, constantly racing to adapt to the unpredictable. Keeping up with new products, trends, and customer expectations can feel like navigating a maze without a map. Fortunately, if you’re aiming for peak sales performance in an uncertain world, you’re in the right place. Our guide provides critical strategies and sales readiness tools to ensure your sellers have the core knowledge and skills to thrive.

Objection handling 59

Objection handling Sales Technique CRM 59

The Digital Technology

SEPTEMBER 11, 2023

Despite the advanced capabilities of our smartphones for securing and safeguarding files, there are instances when they do not perform as expected.

Process 59

Process 59

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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

Campaign

Search Engine Land

SEPTEMBER 11, 2023

Target return on ad spend (ROAS) is heralded as the holy grail of PPC advertising. In contrast to click-based and conversion-based bidding, this strategy is designed to optimize financial business outcomes. While undoubtedly high on the Google Ads evolutionary scale, Target ROAS requires a rigorous setup before realizing its full potential. Advertisers who switched from Target CPA to Target ROAS saw a 14% increase in conversion value at a similar return on ad spend, per Google’s internal data fr

Profit margin 139

Profit margin Objectives and Key Results Campaign Conversion 139

SaaStr

SEPTEMBER 11, 2023

So the other day I looked back at about 25 SaaS seed investments I’d made that had scaled well past $10m-$20m and reflected on the top themes. Including — the top mistakes founders make again and again as they cross $10m ARR. Trust me. Here they are. They are all avoidable : #1: Stepping Out of Sales Ok really this is mistake #1, #2, #3, #4 and #5.

Cross-sell 101

Cross-sell Niche Start-ups Engineering 101

Search Engine Land

SEPTEMBER 11, 2023

Due to Google’s algorithms constantly evolving, it can be difficult to determine areas to focus your SEO efforts on for maximum results. Yet, there’s one ranking factor that’s always worth optimizing for: content. With the launch of the helpful content system, there’s no doubt that content tailored to people’s needs can naturally secure a high ranking, especially if it’s published on a website with a high domain authority.

CTR 144

CTR User Experience Trust Engineering 144

Spiro Technologies

SEPTEMBER 11, 2023

Transcript Randy Reed: I think there’s definitely a trend for more and more manufacturing in the US, folks decoupling from China and becoming less reliant on overseas production. Our country is on the verge of a super cycle of construction projects for manufacturing. Adam Honig: Hello and welcome to Make It. Move It. Sell It. On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along

Manufacturing 52

Manufacturing Transportation Electrical Engineering Construction 52

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Promote

Partners in Excellence

SEPTEMBER 11, 2023

Disclaimer: This post starts in full “snark” mode. Read at your peril. Reading my feeds this weekend, I realized how badly I have been missing things. One word, one principle recurred. The solution to everything we do. The single word that would transform organizations, enabling us to hit our numbers, perhaps even exceed them. If only we had been smart enough to recognize it years ago.

Manufacturing 79

Manufacturing Finance Service Start-ups 79