Anthony Cole Training
JUNE 2, 2022
Most organizations and advisors have been working long term to be more customer-focused. The challenge is for advisors to be productive and assertive without coming across to customers as sales-driven. One of the key sales challenges is to stay focused on adding value and leading with relationship selling.
Iannarino
JUNE 2, 2022
Is sales an art or a science? In other words, is it more important for salespeople to be creative and innovative, or that they’re able to follow a set process to achieve proven results ?
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SaaStr
JUNE 2, 2022
A lot of folks are talking about how things were in ’08-’09 and even ’00-’01 these days. I don’t think today is anything like those times. The amount of folks buying SaaS software is a force like we’ve never seen before, and even with some stock market drama, many top SaaS companies still trade at $4B, $10B, $20B or more just a decade after being founded.
Heinz Marketing
JUNE 2, 2022
By Carly Bauer , Marketing Consultant at Heinz Marketing. In my previous posts I wrote about the criteria to consider before choosing a social media platform. Please check it out for more in-depth detail but here it is in summary. Whether your marketing strategy is focused on brand awareness, promoting a product, or trying to grow your own personal following – there is a set of criteria you should consider and understand before choosing the ideal social media platforms to meet your goals.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
Martech
JUNE 2, 2022
The ad fraud business is booming, according to two new studies, which found increases in both fraud attempts and fake traffic. Some 17% of all traffic from affiliate programs is fake, according to security firm CHEQ , up from 10% two years ago. The study, which examines traffic across more than 50,000 websites, also found: 27% of organic and direct traffic is invalid. 32% of organic and direct traffic from mobile is invalid. 32% of organic and direct traffic in the retail sector is invalid.
SaaStr
JUNE 2, 2022
SaaStr’s Poya Osgouei has a great Uncharted podcast that does a deeper dive with many SaaS execs. Up this week is Hristo Borisov, the CEO of Payhawk and his advice on focusing on what you’re good at on both an individual as well as business level resonated a ton. Also discussed: The importance of Focus and going all-in in Entrepreneurship, The 2 secre’s behind Payhawk’s growth to become Bulgaria’s first ever Unicorn, The influence executing on product delivery has on th
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Spiro Technologies
JUNE 2, 2022
Before the internet, sales training was somewhat of a niche market. Once blogs and social media became mainstream, however, there was no longer a shortage of sales advice – for better or for worse. One of the most interesting bits of advice to emerge from the sales trainer renaissance has been the idea of a sales hack: a “trick” that, when implemented, could practically guarantee that a prospect would agree to buy whatever it is you were selling.
Martech
JUNE 2, 2022
Mobile marketing platform InMobi has chosen Infutor as a data partner. It will supplement the first-party demographic data on its platform with data from Infutor’s True Source Identity Graph. The graph draws deterministic, privacy-compliant data from interactions involving over 260 million consumers. Infutor’s identity solution allows additional attributes and insights to be appended to first-party based profiles, supporting richer segmentation strategies for advertisers. “We w
ConversionXL
JUNE 2, 2022
Account-based marketing (ABM) accounted for 79% of all sales opportunities in 2020. And yet, no one can agree on what account-based marketing is. Fullfunnel co-founder Andrei Zinkevich says, “ABM is not that complicated, and it’s also oversimplified.”. If leads-based B2B marketing is fishing with a net, ABM is using a harpoon. In this article, we’ll break down nine account-based marketing case studies from brands that hit and exceeded their business goals with ABM strategies and tactics.
Martech
JUNE 2, 2022
The Chicago Cubs, once renowned as the leading-edge in futility, today announced they are moving into the leading-edge of marketing as the first client of new Web3 marketing platform Valence. The platform will be the basis for metaverse and NFT experiences for Cub fans, bridging the gap between digital and physical. It aims to be a one-stop-shop for Web3 initiatives, including a full-service creative studio, interoperable technology infrastructure, and a proprietary identity layer to engage with
Speaker: Frank Taliano
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
ConversionXL
JUNE 2, 2022
A precise understanding of account-based marketing fuels the success of brands like DocuSign, Dialpad, and LiveRamp. These businesses have driven millions in ARR by diverting the focus from spray-and-pray marketing methods to targeting (and landing) bigger, better-fit accounts. To experience explosive growth, implement an account-based marketing strategy rooted in proven, demonstrable success.
Salesforce
JUNE 2, 2022
The past few years have shown us just how critical personalization is for a brand’s digital strategy. According to the latest State of the Connected Customer Report , 73% of customers expect companies to understand their unique needs and expectations. That demand is crystal clear, but marketers face three main challenges in addressing it: 1. Personalizing at scale across channels. 2.
Martech
JUNE 2, 2022
We recently introduced you to Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article “ A new way to navigate agile marketing.” The navigator has four major components: Collaborative Planning Workshop, Launch Cycle, Key Practices and Roles. Within these categories, there are several sub-pieces for implementation.
Salesforce
JUNE 2, 2022
People often ask me how Salesforce drives revenue growth the way we do. Salesforce’s revenue has been on a firm upward trajectory for years, and every year we see terrific growth. How do we do it? I’ll let you in on a secret. The magic is our maniacal focus on pipeline, which is the total dollar value of all the deals our sales team is working on. Why pipeline?
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ConversionXL
JUNE 2, 2022
Ask 10 people what account-based marketing (ABM) is and you’ll get 10 different answers. Some see it as a sales tactic, while others view it as a content marketing strategy. Because every business adapts ABM to suit their own growth model, the definition changes to fit. But, one thing’s for sure: getting clear on what ABM means to your company is critical to making it work.
SaaStr
JUNE 2, 2022
Q; Dear SaaStr: I Just Received a $1M investment for My 3-year old Industrial SaaS Product to Scale. What Should I Do First? You can’t. $1m isn’t enough to scale anything, at least not in the U.S., and probably not anywhere. To hire a true sales & marketing team, you’re going to need about $3m-$4m. More on the math here: Why You’ll Need Just About $3,000,000 to Build Your First Real… But … $1m can help you do what you are already doing that is working a little bit — and do that
ConversionXL
JUNE 2, 2022
Every business needs leads. The biggest challenge for marketers is getting them. Account-based marketing (ABM) and lead generation both offer a way to do this. Done right, both can help attract the kind of high-quality leads that become long-term customers and advocates. Snowflake achieved over 300% growth with ABM. Templafy generated 475% ROI with lead generation.
Hubspot
JUNE 2, 2022
Productivity is the lifeblood of a high-performing sales team — the key factor that separates truly exceptional teams from their "middle of the road" counterparts. So naturally, as a manager, one of your first responsibilities is ensuring that your reps are as productive as possible. But how do you get there? What tricks and tactics can you implement to keep your team working to its full potential?
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
JBarrows
JUNE 2, 2022
The post WEBINAR: Morgan J. Ingram hosts “6 Indispensable Tactics for Getting Deals Over the Line” appeared first on JB Sales.
SalesProInsider
JUNE 2, 2022
Most of us have realized that there are differences in people’s ways of acting, the information that’s important to them, and the style in which they approach things. And most of us have found ways to work with those differences. But to consistently and efficiently benefit from the “magic” of talking other people’s languages, we need to give these differences substance!
Concentrix Catalyst
JUNE 2, 2022
For the first time in nearly a century, we are witnessing an acceleration of major innovations within the automotive industry. The adoption of battery electric vehicles (BEVs) and hybrid models […]. The post Discovering the New Automotive Buyer appeared first on Concentrix Catalyst.
Veloxy
JUNE 2, 2022
Despite having one hell of a year in 2021, a lot of technologies and processes still continue to roll out and build. 5G in particular is one area that is sure to impact almost every industry out there. Not only will this technology and its capabilities delight customers, it will also bring in organizations that are prepared for new growth and revenue streams.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
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