Martech
OCTOBER 3, 2024
Loyalty. What’s emotion got to do with it? That emotional connection to a brand is extremely important to customer loyalty. It’s often been thought to be a key driver of loyalty. It goes beyond a product’s or service’s functional benefits and taps into customers’ feelings, values and identity. True loyalty is about more than transactional convenience or pricing considerations.
Search Engine Land
OCTOBER 3, 2024
Content creation is a beast and can be a minefield, especially in this AI-driven era, where many seek to “save time” by using AI to partially or fully write content, sometimes with little to no human oversight As guardians of the corpus of the web (it’s scary, but true in many ways), SEO professionals should seriously consider whether the content they’re publishing is valuable, useful, unique and actually answers the user’s question.
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Salesforce
OCTOBER 3, 2024
Just-in-time (JIT) inventory management is a streamlined inventory management philosophy that aims to minimize inventory waste and optimize production efficiency. By producing goods only as needed, JIT helps businesses reduce holding costs, improve cash flow, and free up valuable storage space. Here’s everything you need to know about JIT inventory management, including its methodology, advantages, and potential drawbacks.
Iannarino
OCTOBER 3, 2024
Unlock the hidden advantages of reading, writing, and speaking to elevate your B2B sales game and stay ahead of your competitors.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
Search Engine Land
OCTOBER 3, 2024
The long-awaited and much-anticipated Google AI Overview Ads are going live and will begin showing to mobile U.S. users, Google announced today. We first learned Google would start testing this new AI Overview ad format five months ago (it was one of the big announcements at Google Marketing Live 2024 in May). However, we’ve yet to see the ads in the wild between then and today (as far as I know).
Martech
OCTOBER 3, 2024
This week, rideshare company Lyft added significant measurement and targeting abilities to its ad platform, Lyft Media. Partnerships with key adtech companies allow Lyft Media advertisers to connect ad exposures during the use of the company’s services to outcomes like store visits and in-app purchases. Over the last two years, Lyft has built out its ad platform to cover all parts of a customer’s experience.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Martech
OCTOBER 3, 2024
The C-suite continues to see marketing and sales as the areas where AI is providing the best ROI, according to a new Marketbridge survey. Fifty-two percent of C-suite executives and marketing leaders at B2B technology companies surveyed said AI is assisting in deploying marketing and sales resources more cost-effectively to capture market opportunities.
Sales Pop!
OCTOBER 3, 2024
Working through company insolvency has to be one of the most difficult tasks any business owner has to endure.The pressure mounts with rising debts and dwindling cash flow. However, insolvency could always be a turning point that brings your business re-evaluation, restructuring, and reinvigoration. Having the appropriate mechanism and approach is how you manage the crisis well, protect assets, and emerge stronger.
Martech
OCTOBER 3, 2024
Navigating the future of digital advertising is no easy feat – especially with programmatic ads set to capture 86% of ad revenue by 2026. Top brands are already seizing the opportunity by investing in smart programmatic strategies and seeing massive returns. Join Agital and StackAdapt for a live webinar on Oct. 9 at 1 p.m. ET to dive deep into the art and science of programmatic ads and target personas.
Force Management
OCTOBER 3, 2024
Last month, the Revenue Builders Podcast shared stories from the sales world and beyond of leaders who built, coached and motivated elite teams. From Bowling Green University football coach Brian White to accomplished Human Resources expert Hollie Castro, these leaders have some wisdom to impart on building great relationships and coaching greatness out of the individual.
Speaker: Frank Taliano
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
G2
OCTOBER 3, 2024
We often think of artificial intelligence (AI) as a tool for automating tasks or crunching numbers. But the truth is AI is reshaping businesses in ways we couldn’t have imagined.
SaaStr
OCTOBER 3, 2024
We’re excited to have Rippling as a first-time Diamond Sponsor for 2025 SaaStr Annual, May 13-15 in SF Bay! ! We’ve had so many great times with Rippling execs over the years, from CEO Parker Conrad joining us for the first SaaStr Annual waaay back in 2015 (!), to helping kick off SaaStr Europa 2023. And for CRO Matt Plank supporting us on our #1 ranked CRO Confidential podcast, and Live at SaaStr Annual 2024!
The Advantexe Advisor
OCTOBER 3, 2024
Something fascinating happened today during one of the Board of Directors presentations that was the culmination of a 4-month business acumen training program. The purpose of the Board of Directors presentations was for each team who had run their simulated company over 5 simulated years to share their strategy, goals, objectives, accomplishments, and guidance looking forward.
SaaStr
OCTOBER 3, 2024
So we decided to do some folks a solid this year for SaaStr Annual. It’s tougher times for many, job hunting is tougher, and in general meeting the best of the best in SaaS and Cloud IRL is more valuable than ever. And when we polled the 400+ CROs, CMOs and CCOs attending SaaStr Annual, almost 100% of them said they were hiring. So we did something we’ve never done before: We offered all 840+ of the past SDRs, AEs and more than had done booth duty at SaaStr Annual based in the SF Bay Area a chan
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Partners in Excellence
OCTOBER 3, 2024
I have to confess huge frustration with too many of the conversations I see in my social feeds. People take a position, leveraging (perhaps cherry picking) data to support their premises. While, their arguments make sense–obviously, they’ve structured them to make sense, but they are fundamentally flawed. Most of the time, they are just defenses of the status quo.
Heinz Marketing
OCTOBER 3, 2024
By Maria Geokezas , Chief Operating Officer at Heinz Marketing For many organizations today, sustainable growth is the new goal. This kind of long-term vision requires a different approach, one that demands cross-functional orchestration. And who better to make this happen than the COO? After all, it is the COO who can operationalize the company’s vision through a unified Revenue Growth strategy, a strategy that narrows the gaps between sales, customer success, product, and marketing.
Search Engine Land
OCTOBER 3, 2024
These days, I’m looking at SEO research a little differently. Most of the data that’s been most valuable for developing SEO-friendly content isn’t from Google, Bing or even third-party SEO tools. Platforms like TikTok, YouTube and Reddit act like search engines, and they’re rich with data about markets, audiences and what engages them. In a world where creating strong SEO content means creating user-first content , this type of data is immensely valuable: It’s rapid consumer intelligence using w
Hubspot
OCTOBER 3, 2024
AI … Will it decimate the human race? Replace the workforce entirely? Or will it dissipate into the ether, not with a bang, but with a whimper? As with many issues of our time, somewhere between the hype and speculation lies the truth. When it comes to AI business integration, specifically, the truth is surprisingly moderate. Beyond my own experience, I’ve spent a ton of time interviewing others actively using the tech.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Search Engine Land
OCTOBER 3, 2024
Branded keywords used to be a reliable and affordable way for businesses to attract high-value customers looking for their brand. But in the past year, they have become much more expensive. This article dives into the causes behind this dramatic increase, its impact on businesses across various sectors and strategies for navigating this new landscape.
Search Engine Land
OCTOBER 3, 2024
Google is introducing a new process – Change Who Pays – for transferring your client accounts to a new agency’s manager account. Details. Google Ads sent an email sent to users about the change: “We’re happy to introduce a new process for transferring client accounts to a different paying manager. You may now initiate this change directly within your Ads manager account yourself, without needing to reach out to our support team.
Search Engine Land
OCTOBER 3, 2024
Navigating the future of digital advertising is no easy feat – especially with programmatic ads set to capture 86% of ad revenue by 2026. Top brands are already seizing the opportunity by investing in smart programmatic strategies and seeing massive returns. Join Agital and StackAdapt for a live webinar on Oct. 9 at 1 p.m. ET to dive deep into the art and science of programmatic ads and target personas.
Search Engine Land
OCTOBER 3, 2024
Google is starting to roll out AI-organized search results today, as well as the new links and citations format in the Google AI Overviews. AI-organized search results. The new AI-organized search results, as we covered in May , are now rolling out in the U.S. Google wrote : “We’re rolling out search results pages organized with AI in the U.S. — beginning with recipes and meal inspiration on mobile.” This includes search results organized by web, including articles, videos, forums an
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Search Engine Land
OCTOBER 3, 2024
Does the content in Google Discover seem dated? Many people seem to be having this issue with Google Discover, though it is unclear how widespread it is. Why we care. Google Discover can drive good to amazing levels of traffic to your site. So whenever it has issues like this, it can seriously impact your traffic and revenue. If your Discover traffic seems lower than usual, you may be effected by whatever is going on right now.
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