Iannarino

DECEMBER 8, 2023

Remember that when many people do something one way, that is probably the average approach. To succeed, you need to be at least above average.

B2B 281

B2B Sales 281

Anthony Cole Training

DECEMBER 8, 2023

This is what it takes to be successful at building and achieving sales team excellence: You must love coaching and the game of selling. You must thrive on developing others to be the best versions of themselves. It must be about helping others gain the spotlight, success and financial rewards or a job well done. It requires sacrificing ego and the need to be right for the other person to discover their path, develop their skills and become the expert.

Gaming 195

Gaming Sales Sell Drivers/motivators 195

Martech

DECEMBER 8, 2023

In this two-part feature, Jade Bunke offers a step-by-step guide to building a successful brand. A brand is an organization’s most valuable asset. The art of capturing the hearts and minds of your customers starts with crafting a brand strategy that evokes emotions and behaviors that benefit your company. Brand is more than a collection of logos and colors — it’s the personification of your organization.

Electricity 132

Electricity Represent Niche Campaign 132

Search Engine Land

DECEMBER 8, 2023

X is rolling out its ChatGPT rival, Grok, to Premium+ subscribers. Grok was developed by xAI, the artificial intelligence venture founded by Elon Musk in July 2023. It is available to users in the U.S. Availability in other countries is expected soon. Why we care. Generative AI is now a crucial tool for SEO and PPC marketers. Industry experts have so far given positive feedback regarding Grok, praising the chatbot for its superior intelligence and creativity compared to other models.

Launch 121

Launch Entertainment Gaming Start-ups 121

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Follow-up

Salesforce

DECEMBER 8, 2023

Companies have so many ways to connect with customers now, but it’s still hard to beat a well-written, well-timed email. In our latest research, 93% of people surveyed said that email was their primary channel for engaging with companies. Competition for eyeballs and clicks are at a premium, so your email marketing strategy needs to constantly evolve to keep up.

E-commerce 115

E-commerce Click Through Rate Campaign Promote 115

Search Engine Land

DECEMBER 8, 2023

Having the right tools is crucial for agencies navigating the dynamic PPC landscape. In this article, I will provide an in-depth look at the top 10 tools that have been indispensable in the growth of my agency. These tools have streamlined our processes and have been instrumental in driving successful digital marketing campaigns. 1. Google Product Suite The Google product suite covers many products, but we use Slides, Sheets and Docs the most.

Campaign 116

Campaign Gaming Clients Growth 116

Search Engine Land

DECEMBER 8, 2023

Meta’s Threads now has its own version of hashtags. Meta calls this new feature “topic tags”, emphasizing its difference from hashtags by prioritizing community focus. Topic tags are now accessible to all users worldwide to enhance search functionality within the app. Why we care. While ads are not currently available on Threads (though they are coming soon), marketers can still engage with users and enhance brand awareness by creating profiles and generating organic traffic.

Engineering 113

Engineering Conversion Process 113

Partners in Excellence

DECEMBER 8, 2023

Tamara Schenk and I have monthly conversations on all sorts of things. Today, while our agenda didn’t start with this, it ended up being the focus of our conversation. It’s the importance of “Adaptive Fluency.” To use street venacular, it’s rolling with the punches, yet still achieving your goals. Sadly, so much of the direction we seem to be going, in sales, marketing, leadership, seems to be taking us away from being adaptively fluent.

Construction 100

Construction Conversion Prospecting Presentation 100

Search Engine Land

DECEMBER 8, 2023

Bidding on branded and competitor keywords in PPC can help protect your brand and steal competitors’ traffic, but should you do it? This article will look at when there is a case for and against using them. What types of brand and competitor keywords are there? Brand and competitor keywords have four variations: Your own business brand. Your competitor’s business brand.

Objectives and Key Results 108

Objectives and Key Results Click Through Rate Launch Conversion 108

Sales Hacker

DECEMBER 8, 2023

The greatest technology does not always win. Rather, how you go-to-market is a significant determinant of success. Likewise, the new products you launch do not determine your success. Instead, how you launch them into the market is a huge factor in success. Today, we’re diving straight into the details with product marketing leaders. On the menu: less ‘obvious’ tactical tips on how these experts have aced the art of nailing a product launch – from pre-launch, to launch-day, to post-launch.

Launch 99

Launch Product GTM Technology 99

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Search Engine Land

DECEMBER 8, 2023

Reports that enable users to evaluate the traffic-driving and conversion effectiveness of campaigns implemented in Google Search Ads 360, Campaign Manager 360, and Display & Video 360 are now available in Google Analytics 4. Search Ads 360 is a search management platform. It supports campaigns on Google Ads, Microsoft Advertising, Baidu, and Yahoo Japan.

Campaign 106

Campaign Engineering Start-ups Conversion 106

G2

DECEMBER 8, 2023

Marketing leaders are increasingly being asked to do more with less, and the scrutiny on marketing impact has never been higher. Therefore, driving marketing efficiency is a must-do for 2024.

B2B 97

B2B 97

SaaStr

DECEMBER 8, 2023

A founder gave away too much equity in the early rounds and will become a minority holder in the company before series A. How can this be tackled? Don’t raise venture capital. Venture capital is not a gift. Your VC investors are looking for 10x returns. Venture capital is not an accomplishment. It’s a means to an end. A way to either get your company off the ground, or to grow faster.

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Martech

DECEMBER 8, 2023

At the end of the summer, we published a generative AI use policy for our team and contributors to follow. Publicizing that we created a policy seemed unnecessary. There’s enough humble bragging on the internet. But since creating the policy, reputable publishers including Gannett ( here and here ) and Sports Illustrated were accused of using generative AI to create articles and publish them under phony bylines.

Sports 81

Sports Promote Presentation Clients 81

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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

Campaign

SaaStr

DECEMBER 8, 2023

One of the worst ways to deliver bad news to a truly high performer is via a S**t Sandwich. But I see it being used more and more these days by founders. What is it? Well, the classic s**t sandwich is first leading off with something nice or some good news, often droning on a bit too long. And then dropping in some tough news, then wrapping it up with a generic “good stuff” comment.

Trust 93

Trust Start-ups 93

Martech

DECEMBER 8, 2023

Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. This interview has been edited for clarity and length. “There was a movie by Woody Allen called ‘Zelig’ about a guy who showed up at all the important events in history but was never part of them. I kind of feel like that in the tech world.

Inside sales 75

Inside sales Government Technology Technology 75

Sales Pop!

DECEMBER 8, 2023

Strategies for Business Growth Success Business growth success depends upon embracing the mindset of ‘never give up’ no matter the conversation (s) behind our backs. Often, when adversity rears its ugly head, many will hide in the crowded playing field or give up. Focus and mindset are the primary factors involved in strategies for business growth success.

Growth 72

Growth Education Follow-up Gaming 72

Heinz Marketing

DECEMBER 8, 2023

By Maria Geokezas , Chief Operating Officer at Heinz Marketing If this year has taught us anything, it’s that the world is speeding up. Projects that used to take hours can now be completed in a few minutes with the right tools. As you can imagine, this shift has had a major impact on the marketing landscape. And expectations around quickly launching new programs or adjusting existing campaigns.

Cold Call 78

Cold Call Consult Represent Launch 78

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Promote

SalesLoft

DECEMBER 8, 2023

Everyday, the alarm bells are loudly ringing regarding the current state of outbound Sales. “Outbound is dead.” “It takes 10x as many emails to get a reply as it did 3 years ago.” “How I used AI to increase my cold email volume 20x.” “Will Google’s email restrictions kill outbound?” These are just a couple of headlines I clipped from a quick scroll through my LinkedIn feed right now.

Sales 52

Sales Pipeline Negotiate Prospecting 52

SaaStr

DECEMBER 8, 2023

Hear the latest insights on AI from leading investor and SaaStr fan-fave, Tomasz Tunguz of Theory Ventures. At SaaStr Annual , he was joined by Jordan Tigani, Founder and CEO of Mother Duck Maggie Hott, GTM at OpenAI , and Sharon Zhou, Co-Founder and CEO of Lamini to discuss the new architecture for building Software-as-a-Service applications with data and machine learning at their core.

GTM 92

GTM SQL X-functional Engineering 92