Wed.Sep 14, 2022

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Would You Rather Grow by 14% This Year or 30%?

Membrain

If you could push a button and choose between 14% growth next year and 30% growth, which button would you push? Assuming that this sales growth is stable, manageable, and healthy, most sales leaders would push the 30% button.

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How to use AI to discover the causes behind customer actions

Martech

Marketers use any number of data points to inform the recommendations they make to customers. But do they really know the causes behind why customers prefer one product or message over another? One way to find out is using AI to analyze more data from the entire customer journey, instead of depending on limited results from specific A/B tests. Read next: Marketing analytics: What it is and why marketers should care.

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Millennials vs. Gen Z: How Are They Different?

Salesforce

What a difference a few years makes. When we first started delving into the buying habits of Gen Z and Millennials, we found Gen Z to be pragmatic, focused on saving money, and wanting brands to constantly innovate. Millennials, on the other hand, were idealistic, willing to pay more for experiences, and committed to their favorite brands. But shutting down the world for two years has given us, and them, a new perspective.

Retail 98
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How to humanize the digital experience with first-party data

Martech

Let’s be honest: We are the luckiest generation of marketers. Technology has become so deeply integrated into our world, and consumers are more willing to share their data. It’s never been a better time to reform and capitalize on the digital experience. Leveraging consumer data is one thing. Getting to know consumers in the right, authentic ways takes an entirely different strategy that requires time and significant effort.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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5 Interesting Learnings from GitLab at $400,000,000 in ARR

SaaStr

So Gitlab is the latest SaaS and Cloud leader to do what seems almost impossible. To grow even faster as it scales. At $250m in ARR, it was growing a stunning 69%. Fast forward to today, at $400m in ARR, it’s now growing even faster, at 75% year-over-year. Wow. Just Wow. 5 Interesting Learnings: #1. GitLab still has Free and Cheap editions, but the real growth is all in $100k+ ACV accounts.

GTM 86
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Webinar: How to avoid these 8 big email mistakes

Martech

Unfortunately, we’ve all been there. Every now and then, we make cringe-worthy mistakes. But the mistakes that haunt us in our personal lives often aren’t as public as email marketing mistakes, which go out to hundreds and thousands of subscribers. This webinar covers the eight most common email marketing pitfalls, including deliverability, subject lines, design and more, to help you understand how to avoid or fix them. .

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Tech buyers increasingly prefer buying from third-party marketplaces rather than vendors

Martech

B2B decision-makers in the market for software, including marketing technology solutions, have less patience with vendor interactions and increasingly look to buy from third-party marketplaces and re-sellers. That’s the main takeaway from the “2022 Software Buyer Behavior Report” from G2, the peer-to-peer technology review site. The survey of more than 1,000 B2B buyers, around the globe, also showed that software spending was likely to increase, or at least not decrease, in 202

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Build and Maintain a Real Estate Customer Base

Sales Pop!

A person’s home is at the heart of who they are and the memories they make. It’s more than just a necessary shelter; it’s a place to mold into a reflection of themselves. Sometimes, they put literal blood, sweat, and tears into DIY home improvement projects turned ER visits , and other times they make a home theirs by simply placing the perfect doormat out front.

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Best Practices To Succeed in the Sales Prospecting Process

SalesLoft

Over 40% of salespeople find prospecting to be the most challenging part of the sales process. It requires time, effort, and resources to find prospects who are a good fit for your business. Fortunately, prospecting is less of a monolith if you define the sales prospecting process and best practices. Let’s start today. . What Is S ales Prospecting ?

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A Sales Leader’s Guide to Boosting Sales Performance in Any Economy

Highspot

Your reps have a lot on their mind these days: will the accounts they’re working blow them off? Will they meet quota this quarter? Will their job even be here next quarter? As a leader, your job is not only to simply assuage these fears but help your team overcome the very real challenges behind them. Doing so naturally requires a shift in your sales strategy, but leadership in times of crisis goes beyond what’s written on paper: How you motivate your team, your approach to decision-

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Born Digital: A Winning Customer Data Strategy

Concentrix Catalyst

AN ORIGINAL SERIES FROM CONCENTRIX CATALYST, IN PARTNERSHIP WITH ADOBE Customers today demand a greater level of personalization. They share information with the brands they trust and expect experiences to be […]. The post Born Digital: A Winning Customer Data Strategy appeared first on Concentrix Catalyst.

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4 Tips for Killer Voicemail.

SalesBlog!

When left with no choice but to leave a message… Do you leave an impromptu message? Or even worse… Do you simply put the phone down and hang up, expecting to catch that prospect at a later time? If so… Why? Do you believe voicemail’s a waste of time? I have a question for you… Is it leaving a voicemail that’s a waste of time or could it be the voicemail you’re leaving?

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Customer “Systems”

Partners in Excellence

I wrote about how our organizations are sets of interrelated/interdependent subsystems, aggregated to the enterprise system. In that, I shared a perspective about human nature. How, while being well intended, we tend to focus on our jobs/functions, often doing things that inadvertently adversely impacting other parts of the organization. We, also, tend to focus so deeply on optimizing what we do, that we may not understand distant parts of the organization and how our work impacts them.

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The ABC's of Attitude with Glenn Bill

Sell Or Die

In this episode we are here with a special guest, someone who embodies the essence of what "Assertive Selling" really is, we bring on Glen Bill. Glenn is a world renowned speaker and an international best selling author. He is the creator of the "Attitue Based Selling System" and America's #1 Authority on Attitude. Be sure to check out Glen here and get a copy of hes best selling book, "The ABC's of Attitude" here!

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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'Show Don’t Tell' Makes HubSpot’s INBOUND22 Conference Awesome

David Meerman Scott

Last week, the annual HubSpot INBOUND marketing, sales, content management, and customer service conference was finally back to an in-person format! I was struck while attending the terrific conference in Boston how the most memorable aspects were when the presenters showed their point rather than telling us a fact or idea.

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How To Create a Winning Go-to-Market Strategy

Gong.io

It’s brutal out there. . Whether you’re launching a new business or a new product, competition is fierce, resources are limited, and market preferences can change in a moment. . Just look how crowded the G2 Grid® for CRM is: ( Image Source ). With over 700 companies competing in this highly saturated market, getting lost is easy. Hence, every business that wants to grow needs direction in the form of a go-to-market strategy. .

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Best cold calling scripts to boost sales in 2020 (and beyond)

PandaDoc

It may seem that cold calling in sales is dead — but the numbers say otherwise. According to research conducted by the RAIN Group , 69% of all buyers surveyed have received and accepted cold calls during the last year, and 82% of them have accepted meetings with sellers. This means cold calls are still a powerful sales channel that shouldn’t be overlooked.

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How to Improve Email Deliverability (5 Steps for Salesforce Users)

Veloxy

Send a couple of hundred emails and they’ll land in your leads inbox in no time—proof, you have 100% deliverability. Or do you? If an email campaign is sent to your Salesforce leads and 20% land in the SPAM folder , is it still an email campaign? Anyone can send emails. But not everyone can confidently send emails that land in the inbox every single time.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Sales Automation in Action: 10 Ways to Work Less and Sell More

SalesLoft

Sales managers want to give their sellers more time to sell. Sellers want to take that time to transform into productive revenue engines. Whatever the goal is, time is obviously a common denominator. . Automation gives you back time to help you achieve your sales goals. By automating certain tasks, you can free up more selling time and make your sellers’ long to-do lists a lot less daunting.

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Proliferating privacy laws, changes in data gathering worry marketers: IAB report

Martech

Marketing faces headwinds from fragmented privacy legislation and the inconsistent phase-out of third-party cookies, according to an IAB report about privacy and addressability for the digital ad industry released today. “While Google’s decision to postpone the depreciation of third-party cookies until 2024 may feel like a reprieve, the industry is far from off the hook,” said IAB CEO David Cohen in a statement.

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Can You Trust NFTs? These Two Fintech Execs Have Thoughts

Salesforce

The latest business maxim instructs us that trust is the new currency. But currency itself—from cold hard cash to cutting-edge crypto—requires trust in those who trade in it and the systems that oversee it. Here, we bring together two executives who have tried to foster that trust in divergent arenas: the physical world of gold-based lending and the digital investing world of non-fungible tokens, or NFTs. .

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ActionIQ adds capability to query data from external sources like data lakes

Martech

ActionIQ, the CDP and CX solutions provider, has announced HybridCompute, a new feature of its InfiniteCompute technology. InfiniteCompute enables the processing of data at, in principle, unlimited scale. HybridCompute will allow the querying of data across multiple systems, including enterprise data lakes, rather than just data uploaded to InfiniteCompute.

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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.