Partners in Excellence
MAY 21, 2025
Foreword/Forewarning: This is a bit longish, my apologies. But hang in there. At the end, I’ve included a special treat. I asked ChatGPT to weigh in on these ideas. She lets loose! It’s hilarious, but painfully on target. Enjoy!! About 14 years ago, I wrote a post, Outsourcing Our Thinking. There, I discussed my concern with seller and manager ability to think critically.
Martech
MAY 21, 2025
Most product marketers mistake explanation for persuasion. They open with features, as if the product’s function speaks for itself. But buyers don’t assign value to features in isolation. They mentally tie features to outcomes they care about and do it in a way that protects them from regret. In that sense, people don’t buy the “why” alone.
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Membrain
MAY 21, 2025
Sales technology has certainly changed across the decades. From the first Rolodexes to todays massive, AI-equipped juggernauts of automation with all the bells and whistles, weve come a long way.
Martech
MAY 21, 2025
If you’ve ever opened an automation platform like Make.com or Zapier and didn’t know where to begin, you’re not alone. When I first explored AI-powered automation, I started off optimistic, then got lost in the maze of API integrations. That feeling of immense possibility clouded by complexity is where many marketing teams sit today.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
Highspot
MAY 21, 2025
Revenue teams face a major challenge. Shrinking budgets, rising quotas, and glaring inefficiencies plague organizations in every sector. Streamlining is no longer optional. Doing more with less is the only way to survive. The solution is simple: technology. Sellers need the right tools to do their jobs. With an overcrowded technology market, thats easier said than done.
Martech
MAY 21, 2025
Artificial intelligence is reshaping how marketing teams operatebut not through vague promises or futuristic scenarios. In 5 Ways Marketers Are Using AI to Increase Efficiency from Acoustic, marketers will find five tangible, proven ways AI is being applied to improve segmentation, enhance personalization, monitor performance, support content creation, and retarget audiences more effectively.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Martech
MAY 21, 2025
Google Marketing Live 2025 was no surprise all about AI. Again. The event made it clear that AI isnt just an assistant anymore. Its becoming a co-strategist. The show had a slew of updates in which AI played a central role, powering everything from bidding and creative to product listings and campaign insights. Google announced the expansion of ad placements, cinematic creative AI tools, real-time campaign copilots, AI agents that do the work for you, and more.
SaaStr
MAY 21, 2025
So there’s the 10x ARR club … hard enough today in B2B and SaaS for public companies. And then there is Palantir. By far the most highly valued B2B software company. 78x ARR as we write this! Why? It’s just a powerhouse right now: $3.5 Billion ARR Growing a stunning 39% (!) … and accelerating (!) Fueled by AI demand, it closed 139 $1B+ deals last quarter … And 31 $10M+ deals … in just 1 quarter And … it’s raining cash. 24% GAAP profit margins!
Martech
MAY 21, 2025
With more than 100 product updates released in April 2025, HubSpot continues to double down on what matters most: reducing busywork, improving data accuracy and giving teams more flexibility to get things done their way. The April HubSpot updates bring new power to automation, deeper reporting insights and long-awaited improvements to forms, workflows and CRM customization.
SaaStr
MAY 21, 2025
Dear SaaStr: How Do I Become a Great Sales Rep? To become a great sales rep, you need to focus on a few key principles and habits that separate the top performers from the rest: 1. Truly Solve Problems, Dont Just Sell The best sales reps dont just pitch productsthey solve problems. Start every conversation with a version of, How can I help you [achieve X]?
Speaker: Frank Taliano
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
Martech
MAY 21, 2025
Publicis Groupe announced Wednesday it acquired Captiv8, adding another influencer marketing platform to its portfolio. Publicis acquired Influential back in July 2024. As influencer marketing evolves from a cottage industry to a popular and ever-growing channel, traditional agencies are buying influencer platforms to ensure they get a piece of the influencer pie.
G2
MAY 21, 2025
Discover how to stand out in product marketing by combining emotional storytelling with clear differentiation in a crowded, AI-driven market.
RAIN Group
MAY 21, 2025
What Is Appointment Setting? Appointment setting is the process of qualifying and scheduling meetings between sellers and potential buyers. Its a part of the larger process of prospecting, starting the sales conversation and converting interest into pipeline opportunities.
G2
MAY 21, 2025
In this article, Stephanie Middaugh from Luster reveals a controversial take on B2B sales landscape, forecasting major shifts and how AI will reshape B2B.
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Salesforce
MAY 21, 2025
There are 72,000 thoughts that run through your each day. With billions of people (and now artificial intelligence (AI) generating ideas too), imagine how many business ideas are out there ready to be born. Great ideas deserve attention, and a strong business case helps make that happen. If you have an idea that creates real value, your business case is how you prove why its worth the investment.
Adaptive Business Services
MAY 21, 2025
We do have one new update to report today. Nimble has added more design elements to web forms including HTML and image blocks. Read all about it here. And, as a bonus, here are 10 Dynamite Email Writing Tips via my buddy, Neal Schaffer. Sitting in on a webinar, another interesting hack was discussed regarding web forms and group messaging. Say someone signs up for your newsletter via a web form.
The Advantexe Advisor
MAY 21, 2025
This week, I had the pleasure of attending the ATD training industry event in Washington, DC. Visiting DC is always an interesting experience, as being in the heart of the nations capital reminds you of the importance of policy and policy-making to businesses. Over the past few weeks, I have shared some insights into the impact of the Inflation Reduction Act (IRA) and, most recently, the Presidential Order on pharmaceutical drug pricing.
G2
MAY 21, 2025
Four out of five software buyers use LLMs to research products, SaaS companies are facing valuation challenges, and your board wants answers even faster.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Salesforce
MAY 21, 2025
In todays digital landscape, phishing attacks have become a ubiquitous threat, presenting themselves in emails, texts, and even phone calls. While most of us are aware of the term “phishing,” several misconceptions continue to exist. Understanding the evolving nature of threats like phishing is crucial for building security awareness and empowering your workforce.
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