Iannarino
SEPTEMBER 18, 2023
One reason to love criticism is that it means someone disagrees with you. If everyone loves what you do and how you do it, you have something wrong. An idea will never gain traction unless someone opposes it, even if you know it is true and reliable. Publishing articles each day and a book every year, I want to help readers that need information and value creation strategies.
Search Engine Land
SEPTEMBER 18, 2023
Assessing and researching what people want and need is one of the most important SEO tasks. However, traditional SEO tools can’t always capture the diversity of a query. Often, keywords, questions and phrases can be asked differently and SEO tools can all report them as “zero volume” keywords. In reality, these keywords have high engagements on other platforms such as Quora, in the form of likes, reshares and upvotes.
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Martech
SEPTEMBER 18, 2023
Google Ads has apologized for causing confusion with a recent account update. Advertisers were caught off guard when the platform started automatically migrating configurations from Universal Analytics to Google Analytics 4. While these changes had been planned following the sunset of UA and notifications were issued, some were taken by surprise as the turndown of UA has taken considerably longer than many expected.
Search Engine Land
SEPTEMBER 18, 2023
Google Ads has clarified its new “limited by bid strategy” indicator. Digital marketing expert Anthony Higman first noticed the pop-up on an enhanced manual CPC campaign. He shared a screenshot of the notification on X (formerly known as Twitter) and claimed there no further explanation had been provided: After the screenshot raised concerns in the PPC community, Google explained that the indicator simply highlights when a campaign can achieve better conversion value while maintainin
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Martech
SEPTEMBER 18, 2023
HubSpot’s August releases include additions to its AI tools, numerous reporting and forecasting improvements, commerce updates and more. Many updates were beta-released in preparation for HubSpot’s annual conference. Save time and prevent errors with AI HubSpot released many AI capabilities in 2023. The releases for August include generative AI additions but also AI-powered data tools.
Search Engine Land
SEPTEMBER 18, 2023
Microsoft is launching two new automated bid strategies to help “advertisers reach their target audience with minimal effort”: Maximize conversion: Advertisers can use this feature to maximize conversions as much as possible, given the budget. Target CPA: Advertisers can use this feature to maximize conversions as much as possible, given the CPA target and the budget.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Search Engine Land
SEPTEMBER 18, 2023
Google Ads has apologized for causing confusion with a recent account update. Advertisers were caught off guard when the platform started automatically migrating configurations from Universal Analytics to Google Analytics 4. While these changes had been planned following the sunset of UA and notifications were issued, some were taken by surprise as the turndown of UA has taken considerably longer than many expected.
Closing Bigger
SEPTEMBER 18, 2023
This sales podcast episode is focused on shifting our sales performance management from tactical to strategic. Although there are dozens of strategic shifts we can make, today we are focused on three key levers that can impact your personal and organizational sales performance. Below you will find the video version of the podcast and an abridged version of the transcript.
Search Engine Land
SEPTEMBER 18, 2023
A new website should be an opportunity to improve SEO, conversion rates and digital marketing as a whole. Unfortunately, it can also be an SEO disaster if not carefully managed. This article outlines the main areas you must consider when redesigning a website to ensure you retain (and improve) your SEO. If retaining and improving your SEO is a priority for your new website, then your first job is to understand how to integrate SEO into your new site from day one.
Martech
SEPTEMBER 18, 2023
John Leonelli is head of sales, B2B Americas, at Babbel, a company that provides subscription-based language learning software and an e-learning platform. Founded in Berlin, Germany in 2008, the company started a European business-focused division five years ago. They recently moved into the American market, where companies of all sizes are looking for help with Spanish-to-English and English-to-Spanish language skills.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Partners in Excellence
SEPTEMBER 18, 2023
For those who have worked with me, you know the importance I hold Competency Models. These are critical, both for recruiting, but also onboarding and ongoing development. Without these, we don’t know whether we are recruiting and hiring the right people, or developing them to achieve their full potential. What is a Competency Model? An easy way, at least for sellers, is to think of it as your organization’s ICP–Ideal Customer Profiles.
SaaStr
SEPTEMBER 18, 2023
If you haven’t read it yet, head on over to Part 1 of Ask Me Anything with SaaStr founder and CEO Jason Lemkin to learn about sales in SaaS, how to create great SDRs and AEs, developing an impactful content strategy, and potential SaaS trends for the next 12-18 months. In Part 2 of Ask Me Anything, Lemkin will answer these questions: How do you balance being authentic as a new startup and getting customers to buy into your vision vs. appearing well put together with everything going on?
Understanding the Sales Force
SEPTEMBER 18, 2023
Three of this year’s (2023) Hurricanes took unusual paths for hurricanes. This past week, Hurricane Lee roared into Nova Scotia, becoming the first such storm to do so since 2003, although at the time it made landfall, Lee had been downgraded to a post-tropical cyclone. Earlier this summer, Hurricane Hillary became the first tropical storm to make landfall in Southern California.
SaaStr
SEPTEMBER 18, 2023
Dear SaaStr: What Percentage of Shares Should Be Set Aside for Employee Equity? Nuanced answer: A lot. But, the precise number today doesn’t matter. At a practical level, if you are growing quickly, you’ll typically grant 6-8% a year in additional grants (and dilution) — and maybe get half back as folks leave. VC answer: 10–15–20% should be set aside in each round , depending on the situation (more detail below).
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
David Meerman Scott
SEPTEMBER 18, 2023
More than 11,000 fans gathered in Boston for the annual HubSpot INBOUND conference in early September with another 100,000 participating virtually. I love that my friends at HubSpot have created a true Fanocracy, a community of like-minded people who are eager to travel from all over the world to be a part of something great.
Hubspot
SEPTEMBER 18, 2023
Timing is everything in sales. That is why recognizing trigger events is key to being successful. Getting this crucial step wrong can mean the difference between closing the deal or being rejected. In this article, we’ll cover what a trigger event is, why they’re important and provide examples you can apply to your own sales strategy. Skip to: Trigger Event Definition Importance of Trigger Events Tracking Trigger Events Trigger Event Examples Sometimes called a “buy signal,” a sales trigger even
Sales Pop!
SEPTEMBER 18, 2023
In the intricate labyrinth of our minds, decisions are the threads that weave the tapestry of our lives. Each choice, whether monumental or mundane, is a ripple that resonates through time. In this article, we embark on a thought-provoking journey into the fascinating realm of decision-making, guided by the illuminating insights shared in a recent podcast episode.
Closing Bigger
SEPTEMBER 18, 2023
This sales podcast episode is focused on shifting our sales performance management from tactical to strategic. Although there are dozens of strategic shifts we can make, today we are focused on three key levers that can impact your personal and organizational sales performance. Below you will find the video version of the podcast and an abridged version of the transcript.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
SalesLoft
SEPTEMBER 18, 2023
In its seemingly short (but realistically long) presence in the market, artificial intelligence is transforming the way sellers sell. AI technologies can reduce labor-intensive tasks, help sellers prioritize their day, and connect revenue teams across the customer lifecycle. At Salesloft, we’ve seen extraordinary results with the first AI-powered revenue workflow platform.
G2
SEPTEMBER 18, 2023
For growing SaaS businesses, it’s common for sales and legal to butt heads. While sales teams are driven by the urgency to close deals and generate revenue, legal teams are tasked with safeguarding the company's long-term interests, sometimes appearing as a bottleneck in the fast-paced sales process. While alignment between the two departments is often overlooked, it holds the golden key to accelerating deal closures and fostering company growth.
SalesLoft
SEPTEMBER 18, 2023
In its seemingly short (but realistically long) presence in the market, artificial intelligence is transforming the way sellers sell. AI technologies can reduce labor-intensive tasks, help sellers prioritize their day, and connect revenue teams across the customer lifecycle. At Salesloft, we’ve seen extraordinary results with the first AI-powered revenue workflow platform.
The Digital Technology
SEPTEMBER 18, 2023
“Buy it now, or regret it later,” how many times have we heard this expression? In the competitive landscape of eCommerce, leveraging promotional strategies can be the difference between a ‘click to buy’ and a window shopper.
Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)
Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.
Search Engine Land
SEPTEMBER 18, 2023
Elon Musk is planning to make X (formerly known as Twitter) a paid-for platform for all users. In a bid to tackle the issue of rampant bot activity, he unveiled proposals to roll out small monthly subscriptions during a live conversation with Israeli Prime Minister, Benjamin Netanyahu. Musk did not specify how much the plans would cost or what features would be included at the lowest tier.
Sales Hacker
SEPTEMBER 18, 2023
I hope you’re starting off the week strong. The GTMfund team has been spread across the globe lately, big things happening! Thanks for reading The GTM Newsletter! Subscribe for free to receive new posts and support my work. Dreamforce in SF last week for our GP, Max Altschuler. Singapore for our newest Partner, Paul Irving (well deserved and overdue!).
Search Engine Land
SEPTEMBER 18, 2023
You’ve been told time and again that knowing how to find ideal niche keywords is a game-changer. You nod, smile and pretend you understand. The truth? It’s all Greek to you. Your website looks like the digital equivalent of a ghost town – tumbleweeds included. Visitors are as rare as unicorns, and those who do stumble upon it leave faster than one can say “SEO.
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