Mon.Sep 26, 2022

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8 Web Design Principles and Laws that Work in 2022

ConversionXL

Your website design is more important for conversions than you think. You can implement every conversion-boosting tactic in the world , but if your web design looks like crap, it won’t do you much good. Design is not just something designers do. Design is marketing. Design is your product and how it works. The more I’ve learned about the principles of web design, the better results I’ve gotten.

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6 Ways Session Replay Can Benefit Your Business

Sales Pop!

Did you ever wonder how users interact with your web pages or mobile app? If you are a developer or e-commerce business owner, this is definitely a matter that keeps you up at night. After all, if users don’t understand your products or don’t find them useful, you don’t have a client base, which means there’s no chance for profit. The good news is that you don’t have to imagine how users behave while using your online property.

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Marketers need to be ‘always-on’ for holiday shopping

Martech

In 2022, consumers will not concentrate their holiday shopping activities around big November dates like Black Friday and Cyber Week. That’s the key takeaway from research conducted by Gartner, which also underlines consumer concerns about inflation and disposable cash. Gartner’s survey of around 300 consumers samples a much smaller group than the Emodo survey that recently reported that financial concerns have surged more than 150% YoY.

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Dear SaaStr: When should a bootstrapped startup hire a (CFO, COO, CMO)?

SaaStr

Dear SaaStr: When should a bootstrapped startup hire a (CFO, COO, CMO)? How can a CEO hire those C-level positions for the first time as a CEO and entrepreneur? What skills should he or she look for? Here are some rough rules: You want a VP of Everything (Sales, Marketing, Product, Eng) by about $5m ARR, and ideally, Sales and Marketing well before that.

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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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Fintech marketing today and beyond: Exploring best practices and strategies

Martech

The fintech world is exploding. Transactions that once required a drive to the bank can now be done with the tap of a virtual button. It’s created a unique combination of technology and user trust, with larger monetary transactions conducted digitally daily. VC investment resulted in $105 billion raised in 2020 alone. That has translated to immense success for startups like Robinhood, which reached almost 1 million users in 2016.

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How 3 Data Points Can Drive Revenue with Asana Head of Revenue Marketing Jessica Gilmartin (Video)

SaaStr

It’s a challenging time to be a marketer. People are more anxious and distracted than ever, and it’s increasingly difficult to connect with audiences in a memorable way that makes them feel emotionally connected to your brand. That’s where data storytelling helps cut through the noise. . Jessica Gilmartin, Head of Revenue Marketing at Asana, a leading work management platform, shares learnings from her tried-and-tested experiments with data storytelling. .

Meeting 105

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Is Outbound Worth It For Product-Led Growth (PLG) Companies?

Sales Hacker

In Product-Led-Growth (PLG) circles, outbound has a spotty reputation. PLG companies focus on getting customers through the door by having a product they can’t live without — and using it before ever paying. So “traditional sales” sounds outdated compared to our shiny new Product-Led Sales playbooks, PQL hypotheses, and sales-assist motions. I get it.

Growth 103
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55% of Sales Professionals Saw Improved Lead Quality in 2022: What They Could be Doing Right

Hubspot

There's a sweet spot in sales. It's when a prospect's needs perfectly align with your offerings. But when you fail to find it, you end up chasing the wrong leads. The good news? More than half of sales reps saw improved lead quality this year. But one question remains: how did they do it? Let's look at a few strategies sales professionals are employing in 2022 to achieve better lead quality.

CRM 83
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Make it. Move it. Sell it. — Episode #8

Spiro Technologies

Transcript. Adam Honig: Hello and welcome to Make it. Move it. Sell it. On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving and selling products and of course, having fun along the way. I’m your host Adam Honig, the CEO of Spiro.ai. We make amazing software for companies in the supply chain, but we are not talking about that today.

Sell 59
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How to Build Sales Rapport In 5 Easy Steps

Predictable Revenue

Learn how to make sales rapport part of your outbound sales strategy so you can build long-term relationships, generate more referrals, and close more deals. The post How to Build Sales Rapport In 5 Easy Steps appeared first on Predictable Revenue.

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Automation, Evolved: Your New Playbook for Smarter Knowledge Work

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

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Sales Pipeline Radio, Episode 327: Q & A with Rusty Bishop @jrustybishop

Heinz Marketing

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

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What is Internet of Everything?

SalesBlog!

Your daily computer experience is most likely like mine. Normal email routine, some social media, and a couple of sites you visit. Truthfully for me it’s starting to become a big yawn and I suspect for you as well. That’s going to change in a big way with the Internet of Everything. If you thought you’re connected today, just wait. Imagine a world where it isn’t just computers exchanging information, but everything.

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The Complete Guide to Remote Sales

Gong.io

The global pandemic forced sales teams to change their processes and go digital. But even as lockdowns have eased and businesses started resuming operations, what started as a response to a crisis has become the norm. 50% of buyers say that working remotely has made the purchasing process easier. And 70% want to continue working remotely half or most of the time in the future.

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Qualifying, A Primer

Partners in Excellence

I’ve been writing a series of posts about selling basics. Too often, we take for granted that people understand these. We toss the words around, assuming people understand what we are talking about, what it means, and how it works. In reality, people don’t understand. The link to the series is here. I’ll be adding more over the coming weeks.

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Get Higher-Quality B2B Leads That Convert!

B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.

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Setting up your website: Getting started with Google Analytics 4

Martech

The arrival of Google Analytics 4 understandably has people nervous. Using its increased capabilities means learning new processes and thinking about things in new ways. We’re here to help. Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’ve put together a multi-part guide to getting started with GA4. Go here for our previous installment.

Start-ups 128