Iannarino

NOVEMBER 1, 2022

The close rate, also called the win rate, is a common statistic for measuring sales effectiveness. The average close rate for outside sales professionals is commonly identified as 40 percent. Other statistics suggest all salespeople combined have a close rate of less than 20 percent. I am unaware of any international governing body requiring all sales organizations to upload a file with their wins and losses to include in their annual “State of Sales” report.

Closing 305

Closing Government Outside Sales Sales 305

SaaStr

NOVEMBER 1, 2022

Bessemer Venture Partners had added a nice newsletter, Parting the Clouds , that’s very metrics dense. A few stuck out this week as helpful ways to summarize just what’s happening with SaaS public companies. Two big take-aways from this week: 53% of the BVP Cloud Index is trading under 6x ARR , representing 40 companies. The top tier of public Cloud companies is trading at 12x ARR, but they are growing 50%+ at $500m+ in ARR, with importantly, 15%+ Free Cash Flow margins.

Represent 141

Represent Growth 141

Sales Gravy

NOVEMBER 1, 2022

In today's world there are few barriers to career change. Top sales talent can walk out of your door to another career opportunity at any time. This puts more pressure on sales leaders than ever before to foster a sales culture and team environment that compels people to stay. On this episode of the Sales Gravy Podcast, Jeb Blount (People Follow You) sits down with Helen Fanucci author of the brand new book, Love Your Team, to discuss what sales leaders must do to retain talent build and stronge

Sales 128

Sales Meeting Process 128

Martech

NOVEMBER 1, 2022

Native, or intrinsic, game ads are the top format to drive gamers to action, according to a new Frameplay survey of over 1,200 gamers. That means the ads are part of the gameplay environment, as opposed to more distracting or disruptive ad formats like interstitial, adjacent or audio ads. Why we care. Frameplay is an intrinsic ads platform, but the worldwide growth of gaming and in-game ads is real.

Intrinsic 127

Intrinsic Gaming Follow-up Growth 127

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

Hospitality

SaaStr

NOVEMBER 1, 2022

Tomorrow at 10 AM SaaStr Workshop Wednesdays begin! Up Next: Wednesday, November 2nd @ 10AM. Topic: The Playbook to Building a High-Performing Team and Retaining Top Talent with Snowflake. Speaker: Guan Wang, Global Director of Marketing Intelligence at Snowflake. Workshop Wednesdays is new series where we’ll be bringing some of the best SaaStr speakers to you LIVE, every Wednesday. .

Launch 122

Launch Trust Engineering Meeting 122

Martech

NOVEMBER 1, 2022

Managing consistent experiences across multiple websites – whether it’s 5 or 500 — is an increasingly important part of modern business. Why? Because humans expect consistency in the digital-first world but don’t want to see the same thing over and over again. This panel explores the ins and outs of multi-site management at scale. Register today for “Your Guide to Creating Consistent Experiences Across Multiple Websites,” presented by Acquia.

Customers 120

Customers Presentation B2C B2B 120

Martech

NOVEMBER 1, 2022

Whether a glass half-full or half-empty person, you must admit it’s been a wild couple of years. To add to the usual list of challenges marketers and their technology counterparts deal with regularly, we’ve been saddled with: A pandemic. A looming recession. Inflation at levels the U.S. has not seen for 40 years. And ongoing labor and supply chain issues.

E-commerce 117

E-commerce Technology Technology Contract 117

Search Engine Land

NOVEMBER 1, 2022

Starting in May 2023, similar audiences segments will stop being generated, and existing similar audiences segments will no longer be added to campaigns and ad groups on Google Ads and Display & Video 360. In August 2023, similar audiences segments will be removed from all ad groups and campaigns. What this means. More automation. Google says that similar audiences segments will transition to “more powerful, tested, privacy-centric automated solutions.

Campaign 99

Campaign Advertising/ Marketing Launch Engineering 99

Salesforce

NOVEMBER 1, 2022

Over the past few years, marketing trends have forced brands to navigate uncharted and fast-moving waters. Shifts in customer behaviors , an economy in flux, and emerging technologies are all rocking the boat. The good news? You can help your company weather the storm by embracing tech tools, personalizing your customer interactions, building for a cookieless future, and prioritizing collaboration with remote teams.

Customers 98

Customers Technology Technology B2C 98

Search Engine Land

NOVEMBER 1, 2022

Google has added the Google Lens button to the Google home page, by the search box. Google Lens allows you to search by uploading a photo to Google Search and then Google matches visually similar search results for you. What it looks like. Here is a screenshot of the Google Lens button on the Google home page for desktop: Mobile. Well, Google had the Google Lens button on mobile for a while, but has now added it to the desktop Google.com home page.

Engineering 98

Engineering 98

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

High impact

Sales Hacker

NOVEMBER 1, 2022

Companies in the top quartile of employee engagement have 23% higher profitability. Did you realize how much weight great coaching has on your long-term revenue growth? In most cases, strong individual contributors get promoted to manager but don’t have the leadership and coaching fundamentals that will directly impact revenue and keep top performers in-seat.

Quota 97

Quota Promote Sales Trust 97

Search Engine Land

NOVEMBER 1, 2022

The Media Rating Council (MRC), has just given Facebook’s parent company Meta accreditation for their brand-safety efforts on Facebook In-Stream Video and Instant Articles in desktop, mobile web and mobile in-app. This accreditation is of Meta’s Partner Monetization Policies , Content Monetization Policies and associated content-level brand safety and suitability controls for the placements mentioned above.

Engineering 95

Engineering Meeting Process 95

Spiro Technologies

NOVEMBER 1, 2022

The post Logit.io Interview with AI Specialist Adam Honig appeared first on Spiro.

76

76

Search Engine Land

NOVEMBER 1, 2022

Managing consistent experiences across multiple websites – whether it’s 5 or 500 — is an increasingly important part of modern business. Why? Because humans expect consistency in the digital-first world but don’t want to see the same thing over and over again. This panel explores the ins and outs of multi-site management at scale. Register today for “Your Guide to Creating Consistent Experiences Across Multiple Websites,” presented by Acquia.

Customers 87

Customers Engineering Presentation Conversion 87

Advertisement

B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.

B2B

Highspot

NOVEMBER 1, 2022

But what happens when your sales performance has stagnated? A number of factors can affect whether or not your sales team can close deals. Using the tested tips below, you can assess your approach to sales — and ensure your team is set up for success. We’ll be covering: What factors affect sales performance. What makes a successful sales team. 15 ways to increase sales performance?.

Objectives and Key Results 52

Objectives and Key Results Assembly Line Cross-sell Sales 52

Search Engine Land

NOVEMBER 1, 2022

As we head into another seasonal period, it’s time to prepare our holiday strategies to maximize client visibility for the deal-getters and the peak shoppsouing period. During the next quarter, many of us acknowledge that we’re likely to see a change in traffic levels as we attribute this to seasonality. This does not affect all business models.

Real Estate 85

Real Estate Engineering Presentation Follow-up 85

Highspot

NOVEMBER 1, 2022

For dyed-in-the-wool, traditional sales reps , consultative selling can sometimes seem intimidating at first. This should come as no surprise, especially when you consider consultative selling takes the “normal” sales process and turns it on its head. Instead of wielding power over the entire selling process, the consultative seller must hand the reins over to the buyer and simply guide the process along.

Consult 52

Consult Technique Closing Sell 52

Search Engine Land

NOVEMBER 1, 2022

Content marketing is – you guessed it – a type of marketing strategy. But what differentiates it from the other marketing types you may be familiar with? For one thing, think of it as the polar opposite of traditional marketing methods, such as advertising. What is content marketing? Content marketing is the process of planning, creating, and distributing relevant, valuable content (like blogs, videos, podcast episodes, ebooks, guides, and more) with the intent of attracting and engaging a speci

Presentation 83

Presentation Real Estate Cold Call Trust 83

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Sales

Martech

NOVEMBER 1, 2022

Market Enginuity, a values-driven media sponsorship company, announced a spinoff — Soundrise — dedicated to the growing podcast industry. While Market Enginuity focuses on public radio sponsorships in local markets, Soundrise provides marketing, sales and operational support to premium independent and non-profit podcast networks. Why we care.

Non-Profits 126

Non-Profits Networking Campaign Growth 126

Search Engine Land

NOVEMBER 1, 2022

Microsoft has just announced a slew of new product updates, including the global adoption of credit card ads. Let’s dive in. 1. Credit card ads. Credit card ads were launched last year to advertisers in the US and Canada. Now, they’re available globally. Credit card ads appear on the right rail of Bing search results and run alongside mainline text ad placements.

Product 81

Product E-commerce Retail Networking 81

Martech

NOVEMBER 1, 2022

While most people associate first impressions with meeting someone in person, the same phenomenon occurs when someone lands on your website for the first time. Sometimes you know who they are, but often they are anonymous. In fact, 67% of the buyer’s journey is done before they indicate any buying signal, and about two-thirds of potential buyers walk away after a bad experience.

Promote 115

Promote B2B Conversion Meeting 115

Search Engine Land

NOVEMBER 1, 2022

Google has added new ways to find deals across the web using Google Search through new coupons and promotions, side-by-side deal views, and a new price insights navigator. Google launched this before the holiday shopping season and said “few new features to help you easily find those discounts and get the perfect gift at the right price.” Updated coupons and promotions.

Price 77

Price E-commerce Promote Launch 77

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Sales

David Meerman Scott

NOVEMBER 1, 2022

The volunteer members of the Harry Howard Hook & Ladder Company in Port Chester, NY are fans of the Grateful Dead, and they share their fandom in their work as well as with members of the public. This Fanocracy means that members pull energy, new ideas, and deep connections from and then back to like-minded people in the community.

57

57

Search Engine Land

NOVEMBER 1, 2022

While most people associate first impressions with meeting someone in person, the same phenomenon occurs when someone lands on your website for the first time. Sometimes you know who they are, but often they are anonymous. In fact, 67% of the buyer’s journey is done before they indicate any buying signal, and about two-thirds of potential buyers walk away after a bad experience.

Promote 85

Promote B2B Engineering Conversion 85