Discovery Is Not What You Think It Is
Iannarino
APRIL 17, 2025
Most salespeople treat discovery like an interrogation. The only thing missing is the light over the contacts head and the duct tape holding them to their chair.
Iannarino
APRIL 17, 2025
Most salespeople treat discovery like an interrogation. The only thing missing is the light over the contacts head and the duct tape holding them to their chair.
Sales Gravy
APRIL 17, 2025
You crushed your quota. Commission check hits the account. Your first instinct? Celebrate! You earned it, right? Not quite. Youve earned a reward, sure. But if every check disappears faster than a cold call prospect can hang up the phone, then youre just renting a lifestyle. Heres the truth: Top sales pros dont just sell like professionalsthey manage their money like professionals.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
G2
APRIL 17, 2025
While everyone was busy talking about OpenAI s new o3 and o4-mini models, the company quietly dropped something that could shake up how developers write and run code: Codex CLI.
Martech
APRIL 17, 2025
Who needs Big Brother when you have LG smart TVs? The devices could soon be doing more than just displaying content; they could monitor how you react to it. The company has partnered with Zenapse to use AI to analyze viewers’ inferred emotions and behaviors. LG wants to categorize viewers into hyper-specific market segments based on these inferred psychological traits and consumption patterns.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
G2
APRIL 17, 2025
Perplexity vs ChatGPT: I tested the AI search engine and the AI chatbot side by side to compare responses, speed, and user experience with 10 real prompts.
Martech
APRIL 17, 2025
In a market saturated with feature-focused messaging, it’s more important than ever to quantify and communicate value especially amid economic uncertainty and waning consumer confidence. For organizations looking to grow their customer base and retain existing clients, demonstrating value beyond product features is no longer optional; it’s essential.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Salesforce
APRIL 17, 2025
Since launching Marketing Cloud Growth and Advanced Editions last spring, weve been expanding access worldwide with data residency and channel support. In 2024, we launched Growth and Advanced Editions in North America, Asia/Middle East and Latin America , allowing these customers to take full advantage of Marketing Cloud on the Salesforce platform.
G2
APRIL 17, 2025
An application tracking system (ATS) is part of many organizations' recruitment tech stack. Although theyre frequently seen in corporate settings, small businesses and mid-market companies also use them fairly extensively.
Martech
APRIL 17, 2025
Attribution. Oh, attribution. Even typing the word makes me squirm. And I’m not alone 40% of CMOs say improving ROI and proving attribution across the marketing mix is a top priority, according to the CMO Council’s “CMO Intentions 2024” report. Maybe the anxiety isn’t so dramatic after all. Yet, while attribution is on everyone’s mind, there are many misconceptions around it most notably, how it can be used to improve ROI, which, as the study points out, is
G2
APRIL 17, 2025
A few years ago, I helped a friend launch their retail store. The shelves were stocked, the marketing was in place, and customers walked through the door. But behind the scenes, we faced a major issue : keeping track of sales, inventory, and transactions efficiently.
Speaker: Frank Taliano
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
Martech
APRIL 17, 2025
Google created an illegal monopoly in the online advertising industry, a Federal judge ruled. Judge Leonie Brinkema sided with the Department of Justice in finding that the company engaged in anti-competitive practices that allowed it to dominate critical components of the digital ad market for more than a decade. Dig deeper: Googleadtechantitrusttrial: Everything you need to know The ruling found: Google willfully engaged in anticompetitive acts to control the publisher ad server and ad exchang
G2
APRIL 17, 2025
I evaluated the best session replay software to find tools for tracking user behavior. Read my hands-on reviews to choose the right solution for your website.
SaaStr
APRIL 17, 2025
10 Things Founders Do That Reduce The Odds They Get Funded So the other day I was introduced to what looked like a great founder. The space was a bit unusual but thats OK. I asked the founder to send me the most detailed deck he could so I could do my homework. He sent me a 3 page teaser deck with zero data. The classic teaser deck. It said basically nothing I couldnt learn from his homepage.
Salesforce
APRIL 17, 2025
Feeling unsure about the challenges ahead for your brand? Economic uncertainties like shifting trade policy, supply chain disruptions, and workforce retention are reshaping consumer behavior, with 85% of shoppers now trading down for lower-priced goods. This shift, along with ongoing operational inefficiencies, is putting significant pressure on companies margins.
Advertisement
B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.
Martech
APRIL 17, 2025
The IAB’s 2024 Internet Ad Revenue Report is a snapshot of a more settled time and a guide for the rocky road ahead. Current trends in marketing have the industry well-positioned for a rough economy. Digital advertising continues to thrive, reaching a record $258.6 billion in revenue. That’s a healthy 14.9% year-over-year increase from 2023 and the most substantial gains since 2021. “This record growth reflects the industry’s ability to adapt to evolving technologies, reg
Salesforce
APRIL 17, 2025
The digital age has brought unprecedented convenience, but at a cost to our planet. The rapid growth of digitalization has made the Information and Communications Technology sector, including digital marketing, responsible for 2.5%3.7% of global greenhouse gas emissions, surpassing both the aviation and shipping industries combined. This environmental impact can stem from the energy-intensive IT infrastructure that powers digital marketing activities, including data storage, digital advertising,
The Advantexe Advisor
APRIL 17, 2025
Advantexe currently has two different pharmaceutical omnichannel business acumen simulations in development. We are also giving two of our other core pharmaceutical business simulations facelifts to integrate more omnichannel marketing decisions, issues, challenges, and opportunities. As our design team conducts the research and talks with the subject matter experts within our client organizations about omnichannel marketing, we have noticed several interesting trends that I believe are blog-wor
SaaStr
APRIL 17, 2025
Dear SaaStr: How Do I Build Conviction To Start a Startup? Building conviction to start a startup is about seeing The Future and believing in it so deeply that you’re willing to commit 710 years of your life to making it real. Conviction doesnt come from just dreaming, it comes from doing the work to validate your vision and proving to yourself that its worth the grind.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Salesforce
APRIL 17, 2025
Generative AI (GenAI) technologies are increasingly integrated into every part of our daily workflow, from drafting emails to generating and fixing code with large language models (LLMs) and agents. Ensuring the safety and integrity of these LLM-based solutions, and protecting end users from potential harm is crucial. At Salesforce AI Research, we innovate on systems that help safeguard our LLM usage [3] and the broader Agentforce ecosystem by developing novel guard models that specialize in and
SaaStr
APRIL 17, 2025
So Harry Stebbings was kind enough to invite us back to 20VC to do a deep dive together with OG SaaS investor Rory O’Driscoll of Scale. Rory and his partners have been early investors in HubSpot, DocuSign, Box and so many other B2B leaders. It was truly a great deep dive on how VC really works today, what’s getting funded, and why. And how the game has changed.
Let's personalize your content