How Consultative Is Your Sales Approach?
Iannarino
OCTOBER 9, 2023
One way to improve your sales approach is to be consultative. The more consultative you are, the easier it is to win deals, which is not to suggest winning deals is ever easy. Too few salespeople rely on approaches that are anything but consultative, making it easy for decision-makers to disengage and look elsewhere for the help they need.
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