Iannarino
AUGUST 2, 2023
Theodore Levitt, a marketing professor at Harvard Business School taught his students that people don’t buy drills; they buy quarter-inch holes. No one wants to buy a drill , they buy the outcome the drill provides them. Too many salespeople have been convinced that their solution is superior to that of their competition. Most companies have a solution that can produce the same outcome as their competitors.
Sales Pop!
AUGUST 2, 2023
Some businesses struggle to manage a sales team. So, they search for ways to improve their efficiency. Sales operations aren’t for everyone. So some business owners look for solutions elsewhere. While some go into automated platforms for lead generation or artificial intelligence (AI), others ask for help from other companies. That’s where outsourcing comes into place.
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Membrain
AUGUST 2, 2023
Sales coaching is a critical multiplier for sales effectiveness. When your sales managers are excellent, consistent, and supported in coaching effectively, your sales teams perform better and continually get better.
Sales Pop!
AUGUST 2, 2023
If you own a small business, you’ve probably dealt with an unhappy customer or two. And if you haven’t, you’re probably going to. Pouring your soul into your customers only to receive negative feedback can be discouraging and frustrating. But with some preparation and knowledge, you can improve your chances of turning a disgruntled customer into a loyal one.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
Partners in Excellence
AUGUST 2, 2023
Have you ever experienced talking about an opportunity, a situation, or strategy with a very high performing sales person? Or been with someone dealing with a very complex deal, and all of a sudden they come up with the right answers, or strategies? Or that individual that just seems to always have the right answers for dealing with the tough situations?
Salesforce
AUGUST 2, 2023
Three times a year, we release new features and functionality, so you can take advantage of the latest and greatest that our platform has to offer. Let’s dig into the dates for this sandbox preview, so you can see what’s coming up for the Winter ’24 Salesforce release Note the key dates for this release now so your organization is prepared for the upgrade.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Salesforce
AUGUST 2, 2023
As businesses look for ways to serve customers more efficiently, many are realizing the benefits of generative AI. This technology can help you simplify your processes, organize data, provide more personalized service, and more. What powers generative AI? Large language models (LLMs) — which allow generative AI to create new content from the data you already have.
Martech
AUGUST 2, 2023
Web analytics and call analytics have a lot in common. Both collect, measure and analyze data on who contacted you, what they are interested in and even what got them to use this channel. Where they differ is that recordings are a lot more difficult to parse than digital data. This made call analytics enterprise-level expensive. That’s changed and now they can be considered by businesses of all sizes.
SaaStr
AUGUST 2, 2023
Dear SaaStr: What Is The Job of a Venture Capital Fund Manager? Ultimately, the job is to beat Nasdaq by at least 20%. Otherwise, their own investors (the LPs) should just invest in … Nasdaq. It’s liquid and full of great tech companies! Net net, this means returning at least 3x the capital they are given to invest. Now what does the job look like? Roughly: Source new investments.
Martech
AUGUST 2, 2023
It came out of nowhere. It looked like Twitter. It behaved like Twitter. It promised to be friendlier than Twitter. It was Threads, Meta’s abruptly unveiled competitor to Twitter, linked with Meta’s Instagram and designed to win the hearts, minds and engagement of Twitter users dismayed by Elon Musk’s disruption of the long-establised town square of the Internet.
Speaker: Frank Taliano
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
SaaStr
AUGUST 2, 2023
So Sprinklr is one big Social Media and More management tool you might not have heard of — because it’s pretty darn enterprise. And yes today, it does a lot more than social media management, but that’s its original core. And managing content and the overall customer experience at scale in big companies is a big endeavor. Sprinklr is good at it.
Sales Hacker
AUGUST 2, 2023
It’s an exciting and bittersweet day. Sales Hacker has been acquired by GTMfund. For those of you who don’t know, Sales Hacker was founded by Max Altschuler and GTMfund is his new company. So what does this mean for you? We will be pouring more resources into building the best educational media company for all things sales and go-to-market. We believe that Sales is no longer siloed.The past decade of technological and generational advancements have led to a new way to build, sell, and market.
Search Engine Land
AUGUST 2, 2023
YouTube Shorts has rolled out a range of new tools to encourage and inspire content creation. The six new features give creators a range of new capabilities on the platform, such as the ability to go live with Shorts, remix footage, add effects to videos and use stickers. In addition, the social platform is trialling a new mobile-first vertical live experience that aims to improve reach by giving visibility to live creators in the Shorts feed.
Sales Hacker
AUGUST 2, 2023
It’s an exciting and bittersweet day. Sales Hacker has been acquired by GTMfund. For those of you who don’t know, Sales Hacker was founded by Max Altschuler and GTMfund is his new company. So what does this mean for you? We will be pouring more resources into building the best educational media company for all things sales and go-to-market. We believe that Sales is no longer siloed.The past decade of technological and generational advancements have led to a new way to build, sell, and market.
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Search Engine Land
AUGUST 2, 2023
With SEO planning for the holiday season already underway, schema usage seems to be a top priority for ecommerce brands that own the top-ranking keyword positions. Compared to 2022 , schema adoption has increased 4x, according to data from SEO enterprise platform BrightEdge. Why we care. Ecommerce is often a bellwether, where SEO strategies, tactics and techniques change before other sectors.
Sales Hacker
AUGUST 2, 2023
Presenting you with a very special bonus episode this month… Max Altschuler hits us with a very special announcement, Co-Hosted by the CEO and CoFounder of Outreach , Manny Medina Tune in to hear it all! P.S. We’re officially running a GTMfund giveaway program! Share our media content (GTM podcast or GTM newsletter) on LinkedIn and Twitter, tag us, and you’ll be entered to win a pair of GTMfund Airpod Pros!
Search Engine Land
AUGUST 2, 2023
Meta has rolled out a new AI tool that enables marketers to create music using text prompts. The new system, which is called AudioCraft, uses three models, AudioGen, EnCodec and MusicGen to produce high-quality, realistic sound effects, compression and generation, in addition to music. All music used to train MusicGen is owned by Meta and is specifically licensed for this purpose, the company added.
Hubspot
AUGUST 2, 2023
Whether you sell furniture or enterprise software, you face the same challenge: finding the right words to say. Sending cold emails, leading prospects through sales calls, and following up all take time and articulation. Sales teams everywhere are starting to use AI to streamline these processes and craft better pitches. If you’ve been hearing about the iconic ChatGPT platform for sales and want to give it a spin, look no further.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Search Engine Land
AUGUST 2, 2023
If you’re a brick-and-mortar or ecommerce retailer, you’ll want to ensure your inventory appears as part of Google Shopping’s free product listings. Below are key tips for retailers looking to optimize their free listings for search. What are free product listings on Google? Google Shopping search results have consisted primarily of free product listings since April 2020 , marking a major shift for the formerly purely paid product.
SalesProInsider
AUGUST 2, 2023
You know you’re supposed to ask questions during your prospect conversations, and yet you may wonder… “What questions should I ask?” “Is there a number of questions I should ask?” “Is there an order to which I should ask them?” Those are all good questions for you to think about. Yet these aren’t the questions that will allow you to get the best information from your prospects.
Search Engine Land
AUGUST 2, 2023
Google Analytics 4 has unveiled eight new features to improve app campaign measurement and performance. The additional AI-powered insights have been set up to give marketers a better understanding of how users behave across both web and app – all in one place. Why we care. The more insights you have into who your target audience is, the more effectively you can optimize campaigns and ensure content is as engaging as possible.
Sales Hacker
AUGUST 2, 2023
Ey? It’s not a Friday, what are you doing in my inbox? Well we’ve got some exciting news! We re-acquired Sales Hacker and are relaunching it under GTMnow, the media extension of the GTMfund ! For those of you who don’t know, my partner Max Altschuler , founded Sales Hacker in 2013 and ran it for 5 years (I joined SH later in the journey) before it was acquired by Outreach where it ran for another 5 years.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Search Engine Land
AUGUST 2, 2023
Since its inception in 2015, the Search Engine Land Awards have recognized exceptional marketers on an annual basis — showcasing outstanding work, providing well-earned exposure in coverage and interviews, and bestowing upon them the highest honor in search. But the road between deciding to begin an application and winning the award can be a long one.
Predictable Revenue
AUGUST 2, 2023
Collin Stewart meets Philipp Humm, the author of The Story Selling Method, to delve into the significance of storytelling in the sales realm. The post The Power of Storytelling in Sales with Philipp Humm appeared first on Predictable Revenue.
Search Engine Land
AUGUST 2, 2023
Google is adding four new search-related features to the mobile version of Chrome. The new features will give you more search suggestions and tell you what’s trending in Google Search, the company announced. Search suggestions related to this page. The new mobile Chrome can show a “Related to this page” section for “eligible” sites after you click on the Chrome address bar.
G2
AUGUST 2, 2023
Dreamdata’s CMO and Co-founder Steffen Hedebrandt shares his insights on revenue attribution and its importance in the B2B marketing world.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Search Engine Land
AUGUST 2, 2023
Expanding your business internationally is a strategic move with tremendous potential. But to succeed, it’s crucial to speak the language of your target audience. Over 70% of consumers are more likely to choose a product if it’s in a language they understand. That’s why preparing your website for localization and translation is key. By adapting your code to support text expansion, multiple languages, and different text orientations, you create a seamless user experience.
TaskDrive
AUGUST 2, 2023
Knowing how to create sales discovery questions can help skyrocket your sales. Master the art and science of this craft and experience the results. The post 50 Essential Sales Discovery Questions to Win More Deals appeared first on TaskDrive.
Search Engine Land
AUGUST 2, 2023
Google’s new Search Generative Experience now can not just show images in the AI-generated answer but also can show playable videos. “Over the next week, you’ll begin to see videos within some overviews where it’s helpful to see something in motion,” Google wrote. What it looks like. Google sent us a screenshot for a query on [how to get stains out of marble type] that shows a video embedded directly in the AI-generated answer.
G2
AUGUST 2, 2023
Dreamdata’s CMO and Co-founder Steffen Hedebrandt shares his insights on revenue attribution and its importance in the B2B marketing world.
Speaker: Yohan Lobo and Dennis Street
In the accounting world, staying ahead means embracing the tools that allow you to work smarter, not harder. Outdated processes and disconnected systems can hold your organization back, but the right technologies can help you streamline operations, boost productivity, and improve client delivery. Dive into the strategies and innovations transforming accounting practices.
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