Fri.Jan 27, 2023

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Uncovering 9 Closed Lost Reasons + Winning Sales Strategies

Iannarino

There is nothing worse than having to mark an opportunity record in your CRM as "closed lost." The second-worst prompt is "closed lost reason." The field in your CRM may have a drop-down menu, so you can easily document the reason you lost the deal.

Closing 245
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Email Marketing For Doctors – Creating A Winning Campaign

ClickFunnels

The post Email Marketing For Doctors – Creating A Winning Campaign appeared first on ClickFunnels. Email marketing can be incredibly powerful when done right. In fact, when Litmus surveyed marketing professionals, 94% of them named email as one of their three most effective marketing channels.

Campaign 209
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Trending Sources

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Moving on from search engine optimization to search optimization

Search Engine Land

In the early 2000s, web search was mostly limited to search engines and online directories available at the time. But we have come a long way since then. Optimizing for search remains important today. But users no longer solely rely on traditional search engines to look up information.

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My Best Advice If You Are Laid Off

SaaStr

Layoffs are brutal. In fact, I don’t think they generally ever should ever happen in SaaS. Why not? The simple fact is if you have 110%, 120%+ NRR … then you >know< You know then next 6-8 months, within a range. You should plan to that model.

Growth 94
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Retail Reimagined: What It Means To Be An Innovative Retailer

Speaker: DeAnna McIntosh, Retail Growth Strategist

Join DeAnna McIntosh, Retail Growth Strategist, for this idea-sparking session on how to multiply and diversify your revenue (and impact) with zero ad spend, how to create disruption in your industry, and how to reimagine and innovate the retail business model.

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Yandex ‘leak’ reveals 1,922 search ranking factors

Search Engine Land

A former employee allegedly leaked a Yandex source code repository, part of which contained more than 1,900 factors the search engines uses for ranking search results. Why we care. This leak has revealed 1,922 ranking factors Yandex used in its search algorithm, at least as of July 2022.

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“Write 1000 Emails In 15 Minutes…” Let’s Stop The Insanity!!

Partners in Excellence

My social feeds seem dominated with “hints and tips” for writing massive numbers of emails in the shortest periods of time. Today, I hit the tipping point, one was leveraging ChatGPT to write these emails.

Technique 129
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3 email marketing shifts to make in 2023

Martech

We made it to 2023! As we closed in on the end of the year in December, the finish line seemed awfully far away. Many marketers told me they were busier than ever.

GTM 129
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Defining Your Buyer and Customer Lifecycle Stages

Heinz Marketing

By Brittany Lieu , Marketing Consultant at Heinz Marketing What is a sales opportunity ? It’s not a lead and it’s more than just a prospect. By most definitions, an opportunity is a qualified prospect that has a high likelihood of becoming a customer.

Customers 118
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This day in search marketing history: January 28

Search Engine Land

Google begins experimenting with featured snippets in 2014, Google started answering complex questions at the top of its search results with detailed responses (or answers) taken from websites. Does that sound like featured snippets? It should. Because it was.

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Contact vs. Company Intent Signal Data

Intent signal data comes in two types: either companies or individuals signaling interest in products like yours. Which kind of data delivers more advantages to B2B marketers? It depends. Get this infographic to learn about the advantages of intent-based leads and how you can most effectively use both types of data.

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CRO Confidential: Sales Recruitment in 2023 For Candidates and Hiring Managers With Founders Fund Partner Sam Blond and Flexport Fund’s Ben Braverman (Pod 629 + Video)

SaaStr

As the past few years have demonstrated, it’s wise to expect the unexpected, especially when it comes to hiring. In particular, hiring for your sales team is critical in an uncertain economic outlook. Additionally, sales professionals looking for a new role should choose their next company wisely.

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How to build a winning SEO tool stack for 2023

Search Engine Land

SEO professionals can access many free and paid platforms, tools, and software. But if you and your competitors are all using the same tools, data, and approaches – how can you set yourself apart? At SMX Next, I shared the SEO tools that will make up my toolkit in 2023.

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Should Your Business Invest in Technology Now?

Salesforce

The big takeaway Your customers will respond to offerings that are genuinely useful and helpful to them, even in an economic downturn. The key is investing in innovation that adds value, rather than chasing what’s trendy. Need proof?

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Where should you spend your SEO budget?

Search Engine Land

Incoming links, or backlinks, still matter for SEO. But they are becoming less important for Google. We know the latter to be true since Googlers have reiterated this for years.

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Selling With Video – Your Guide to the Benefits of Video-Based Training

Speaker: Don Schmidt - WW Sales Enablement Director, Inside Sales MongoDB

The power of video is working for a growing roster of organizations, whether working with a live mentor or scaling programs with artificial intelligence. Take advantage of this exclusive webinar to learn how to use video coaching to your advantage!

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Google Account-level negative keywords are here

Search Engine Land

To prevent unwanted impressions or clicks from certain search terms across multiple campaigns, advertisers can create a negative keyword list at the account level and then apply it to relevant campaigns.