Fri.Nov 15, 2024

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Until People Are Interested In The Questions, The Answers Are Irrelevant

Partners in Excellence

Charlie Green and I had a fascinating conversation about a person he’s coaching. This individual is truly one of the world’s top performers in his area of expertise. He has years of experience, more data than ChatGPT would know how to deal with and more experience in solving these very difficult problems than 90% of the business world. Yet he’s struggling to get the attention he deserves to get.

Pitch 127
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The Hidden Costs of Efficiency

Sales Hacker

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies.

GTM 113
Insiders

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How to Achieve Business Success with the Right AI Use Case

Salesforce

In just one year, enterprise adoption of generative AI has nearly doubled , from 33% to 65%. And it’s not being used only as a side experiment: According to a recent McKinsey study, the majority of the 1,400 businesses surveyed have adopted artificial intelligence (AI) in at least one business function, and are regularly using generative AI in at least one function.

CRM 119
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Contacts Over Contracts

Iannarino

Navigating client relationships is an art—especially when things go off-course.

Contract 244
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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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Getting Salespeople to Prospect When They Aren’t Prospecting

Understanding the Sales Force

More than a dozen years ago, when I was coaching Little League, I had two kids on my 9-year old team that never made contact with the ball. I spent some extra time with them and realized they were both swinging with their eyes closed. If I could get them to swing with their eyes at least partly open, they might get their hands and bat close enough to the ball so that maybe the ball might hit their bats.

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The SDR Career Path: A Scalable Approach to SDR Development

Salesforce

The SDR, or Sales Development Rep, is the backbone of many successful sales organizations. SDRs play a vital role in building business, managing inbound inquiries, booking meetings, qualifying leads, and prospecting. However, the role of the SDR is often thankless. They face constant rejection, and their efforts can go overlooked and unappreciated. Despite these hurdles, SDRs are a driving force behind sales growth and revenue generation.

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Implementing AI in Your Demand Forecasting — Tips and Tricks You Need to Know

Hubspot

I was recently assigned the task of forecasting demand for a project. I set to work using my usual methods, but I’ve not explored AI in demand forecasting. My recent project got me thinking about AI's role and whether AI could (a) aid the demand forecasting process and (b) save time. I needed expert advice to help me with this, so I connected with 23 professionals, including sales professionals, directors, and heads of growth and marketing, to hear how AI is revolutionizing demand and sales fore

CRM 36
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17 Types of Employee Benefits You Should Offer

G2

Are you offering enough to keep your employees engaged?

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4 tips for helping your email marketing team stay organized

Martech

A lot is going on this month. The U.S. elections are finally over, you’re knee-deep in organizing your Thanks/Friendsgiving and you’re executing on your holiday strategy. How you have time to read this is beyond me, but yay you for taking a few minutes to expand your horizons. If you’re feeling overwhelmed with everything, I get it.

Retail 133
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Breaking Bottlenecks in Business: A Guide for SaaS Companies

G2

Bottlenecks are common in SaaS businesses, but they’re often hard to spot. This article will help you find them and better avoid them in the future.

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Automation, Evolved: Your New Playbook for Smarter Knowledge Work

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

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Carta: 43.6% of All SaaS VC Funding is in the Bay Area Now

SaaStr

The latest data from Carta confirms what I’ve seen, felt and experienced … the SF Bay isn’t just back, it’s accelerating for VC and founders. This isn’t to say other ecosystems aren’t strong, too. It’s just between AI, YC, and VCs just plain coming back to the SF Bay … momentum continues to concentrate there.

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What Are Vector Graphics? (+The Best Software to Get Started)

G2

Vector graphics are digital images created using mathematical equations to define shapes and colors. Discover how they can elevate your design projects.

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How We Built the First Dreamforce Event Agent in 5 Days with Agentforce

Salesforce

It was Sept. 12, a week before Dreamforce, our biggest event of the year. I was Slacking at work as usual (no pun intended), when I received a ping from my manager, Claire Cheng, vice president, software engineering: “Hi, Robert. We’d like your help on something.” “Sure,” I replied. “Don’t tell me this is for the Dreamforce keynote, please. That might be a bit rushed.

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Marketers discuss their first-party data strategies

Martech

First-party data took on increased importance in 2024 as Google planned to deprecate third-party cookies in its Chrome browser, throwing the advertising ecosystem into potential chaos. First-party data is data organizations collect themselves, meaning they aren’t dependent on other people’s lists. It’s the key to personalization and can have a significant impact on your return on advertising spend (ROAS) when it’s used in paid media campaigns.

B2B 117
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Get Higher-Quality B2B Leads That Convert!

B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.

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The LLMs behind Agentforce for Developers

Salesforce

TLDR; We are thrilled to announce that Agentforce for Developers, formerly known as Einstein for Developers , is now generally available! Agentforce for Developers uses the power of Salesforce AI Research’ s proprietary large language models (LLMs), including CodeGen2.5 and our new xGen-Code model. Imagine having an AI assistant embedded right in your IDE, simplifying coding tasks and effortlessly boosting productivity.

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Trends for Building AI Solutions That Enterprises Can’t Resist with IBM’s GVP for Software and AI

SaaStr

Raj Datta, the Global VP for Software and AI Partnerships at IBM, shares the trends he’s seeing in the industry of AI adoption in the Enterprise, and how you can help accelerate AI adoption for small and large Enterprises across various industries. These are two interesting quotes from larger Enterprise companies, with two themes. They’re experiencing collaboration between companies like never before, and the need to adopt AI early to win.

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Clear Goals, Strong Results: Balancing Ambition and Realism with Marketing Orchestration

Heinz Marketing

By Carly Bauer , Marketing Consultant at Heinz Marketing In marketing, there’s a fine line between ambition and realism. We all strive for bold, impactful campaigns that exceed expectations and deliver strong results. It’s easy to set lofty targets, but without careful planning and a dose of realism, those ambitions can lead to frustration, misalignment between teams , and missed opportunities.

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Chatbots vs. AI Agents: What’s the difference?

Salesforce

Today’s customers expect swift service without compromising on quality. Our research finds that 69% of service reps say balancing customer service speed and quality is difficult — down from 76% in 2022. Could automated service assistants be easing that pain point? We think so. Chatbots and AI agents free up customer service reps to focus on more complex cases that require critical thinking and empathy.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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How to grow your organic reach with behavioral analytics insights

Martech

Do you know why some visitors engage deeply with every page on your website while others barely make it past the homepage? For marketers, understanding these patterns is key. It’s about creating an engaging site experience — a user-centered journey that drives organic growth. Behavioral analytics provides a clear view of how users interact with your site: where they click, what grabs their attention and what makes them leave.

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Paving a Secure Path for AI – 4 Key Practices to Protect Your Data

Salesforce

Imagine a future where AI agents handle routine tasks, allowing your team to focus on more strategic priorities — such as strengthening customer relationships, driving innovation, and making smarter decisions. But this isn’t a vision; it’s already a reality. And while AI and custom apps have the potential to boost efficiency and unlock new opportunities, it’s important to be aware of new risks.