Partners in Excellence

NOVEMBER 15, 2024

Charlie Green and I had a fascinating conversation about a person he’s coaching. This individual is truly one of the world’s top performers in his area of expertise. He has years of experience, more data than ChatGPT would know how to deal with and more experience in solving these very difficult problems than 90% of the business world. Yet he’s struggling to get the attention he deserves to get.

Pitch

Sales Hacker

NOVEMBER 15, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies.

GTM

Salesforce

NOVEMBER 15, 2024

The SDR, or Sales Development Rep, is the backbone of many successful sales organizations. SDRs play a vital role in building business, managing inbound inquiries, booking meetings, qualifying leads, and prospecting. However, the role of the SDR is often thankless. They face constant rejection, and their efforts can go overlooked and unappreciated. Despite these hurdles, SDRs are a driving force behind sales growth and revenue generation.

Tradeshows

Hubspot

NOVEMBER 15, 2024

I was recently assigned the task of forecasting demand for a project. I set to work using my usual methods, but I’ve not explored AI in demand forecasting. My recent project got me thinking about AI's role and whether AI could (a) aid the demand forecasting process and (b) save time. I needed expert advice to help me with this, so I connected with 23 professionals, including sales professionals, directors, and heads of growth and marketing, to hear how AI is revolutionizing demand and sales fore

CRM

Speaker: Matt Sunshine, CEO at The Center for Sales Strategy

AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.

Sales

Understanding the Sales Force

NOVEMBER 15, 2024

More than a dozen years ago, when I was coaching Little League, I had two kids on my 9-year old team that never made contact with the ball. I spent some extra time with them and realized they were both swinging with their eyes closed. If I could get them to swing with their eyes at least partly open, they might get their hands and bat close enough to the ball so that maybe the ball might hit their bats.

Prospecting

SaaStr

NOVEMBER 15, 2024

The latest data from Carta confirms what I’ve seen, felt and experienced … the SF Bay isn’t just back, it’s accelerating for VC and founders. This isn’t to say other ecosystems aren’t strong, too. It’s just between AI, YC, and VCs just plain coming back to the SF Bay … momentum continues to concentrate there.

Martech

NOVEMBER 15, 2024

First-party data took on increased importance in 2024 as Google planned to deprecate third-party cookies in its Chrome browser, throwing the advertising ecosystem into potential chaos. First-party data is data organizations collect themselves, meaning they aren’t dependent on other people’s lists. It’s the key to personalization and can have a significant impact on your return on advertising spend (ROAS) when it’s used in paid media campaigns.

B2B

Heinz Marketing

NOVEMBER 15, 2024

By Carly Bauer , Marketing Consultant at Heinz Marketing In marketing, there’s a fine line between ambition and realism. We all strive for bold, impactful campaigns that exceed expectations and deliver strong results. It’s easy to set lofty targets, but without careful planning and a dose of realism, those ambitions can lead to frustration, misalignment between teams , and missed opportunities.

Campaign

Martech

NOVEMBER 15, 2024

A lot is going on this month. The U.S. elections are finally over, you’re knee-deep in organizing your Thanks/Friendsgiving and you’re executing on your holiday strategy. How you have time to read this is beyond me, but yay you for taking a few minutes to expand your horizons. If you’re feeling overwhelmed with everything, I get it.

Retail

Iannarino

NOVEMBER 15, 2024

Navigating client relationships is an art—especially when things go off-course.

Contract

Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Manager

In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.

Objection handling

G2

NOVEMBER 15, 2024

Google AI Overview is revolutionizing search. Discover how to refresh your strategy with promising AI Overview SEO approaches to stay competitive in SERP.

Networking

Salesforce

NOVEMBER 15, 2024

It was Sept. 12, a week before Dreamforce, our biggest event of the year. I was Slacking at work as usual (no pun intended), when I received a ping from my manager, Claire Cheng, vice president, software engineering: “Hi, Robert. We’d like your help on something.” “Sure,” I replied. “Don’t tell me this is for the Dreamforce keynote, please. That might be a bit rushed.

Minimum Viable Product

G2

NOVEMBER 15, 2024

Are you offering enough to keep your employees engaged?

Salesforce

NOVEMBER 15, 2024

TLDR; We are thrilled to announce that Agentforce for Developers, formerly known as Einstein for Developers , is now generally available! Agentforce for Developers uses the power of Salesforce AI Research’ s proprietary large language models (LLMs), including CodeGen2.5 and our new xGen-Code model. Imagine having an AI assistant embedded right in your IDE, simplifying coding tasks and effortlessly boosting productivity.

X-functional

Speaker: Beth Sunshine, SVP, Up Your Culture

When culture isn’t consistently lived out across the organization, engagement suffers—and it often starts with a disconnect at the top. In this session, Beth Sunshine, SVP of Up Your Culture at The Center for Sales Strategy, will reveal how HR and executive leaders can close the gap between vision and execution by equipping frontline and mid-level managers to become culture carriers.

Start-ups

G2

NOVEMBER 15, 2024

Bottlenecks are common in SaaS businesses, but they’re often hard to spot. This article will help you find them and better avoid them in the future.

Networking

SaaStr

NOVEMBER 15, 2024

Raj Datta, the Global VP for Software and AI Partnerships at IBM, shares the trends he’s seeing in the industry of AI adoption in the Enterprise, and how you can help accelerate AI adoption for small and large Enterprises across various industries. These are two interesting quotes from larger Enterprise companies, with two themes. They’re experiencing collaboration between companies like never before, and the need to adopt AI early to win.

Government

G2

NOVEMBER 15, 2024

Vector graphics are digital images created using mathematical equations to define shapes and colors. Discover how they can elevate your design projects.

Salesforce

NOVEMBER 15, 2024

Today’s customers expect swift service without compromising on quality. Our research finds that 69% of service reps say balancing customer service speed and quality is difficult — down from 76% in 2022. Could automated service assistants be easing that pain point? We think so. Chatbots and AI agents free up customer service reps to focus on more complex cases that require critical thinking and empathy.

Represent

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

Hospitality

Martech

NOVEMBER 15, 2024

Do you know why some visitors engage deeply with every page on your website while others barely make it past the homepage? For marketers, understanding these patterns is key. It’s about creating an engaging site experience — a user-centered journey that drives organic growth. Behavioral analytics provides a clear view of how users interact with your site: where they click, what grabs their attention and what makes them leave.

A/B testing

Salesforce

NOVEMBER 15, 2024

Imagine a future where AI agents handle routine tasks, allowing your team to focus on more strategic priorities — such as strengthening customer relationships, driving innovation, and making smarter decisions. But this isn’t a vision; it’s already a reality. And while AI and custom apps have the potential to boost efficiency and unlock new opportunities, it’s important to be aware of new risks.

Healthcare