"L" is for Lesson Not Loss
Iannarino
AUGUST 4, 2022
Professional B2B sales is more like mixed martial arts than boxing. In boxing, there are competitors who don't have any losses, like Floyd Mayweather (50–0) and a number of young fighters like Gervonta Davis, Ryan Garcia, and my favorite, Jaron "Boots" Ennis. In MMA, world champion Francis Ngannou has won 17 bouts and lost 3. To match the UFC heavyweight champions’ effectiveness in sales you'd need an 85% win rate.
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