Iannarino
SEPTEMBER 22, 2023
One office store used the “easy button” in their promotions. They even had easy buttons available for purchase in their stores. While there is nothing wrong with making things easy for your clients or customers, in B2B sales most attempts to make things easier make selling difficult. When one tries to cheat nature, nature cheats back.
Anthony Cole Training
SEPTEMBER 22, 2023
Years ago, one of the lead execs from our client KeyBank shared an article called, “What it takes to be a Coach”. It began with: You must understand the game.
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Search Engine Land
SEPTEMBER 22, 2023
Google has been accused of downplaying how much it quietly increases ad auctions. The search engine admitted at the federal antitrust trial that it “frequently” inflates ad prices by as much as 5% without telling advertisers – sometimes 10%. But marketers are calling the search engine out for being too “conservative” with these figures as they believe the real number is significantly higher.
Martech
SEPTEMBER 22, 2023
There’s a lot of talk these days about how generative AI could put people out of work. Not as much thought is given to how people could put generative AI out of work. But they could — and quite possibly will. GenAI and the foundation models on which it rests are currently at the dizzying peak of the Gartner hype cycle. If Gartner’s model is sound, those tools may be about to plunge into the “trough of disillusionment” before emerging a few years hence on a plateau of usef
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Search Engine Land
SEPTEMBER 22, 2023
TikTok is testing displaying links to Google search results from its own internal search results page. Radu Oncescu spotted this and posted a screenshot of this on X , which we embedded below. What it looks like. TikTok added to its search pages a small link with a Google logo to its search results page. TikTok is also running a disclaimer that it “does not endorse or take responsibility for search results from Google.
Heinz Marketing
SEPTEMBER 22, 2023
By Cameron Katoozi , Marketing Consultant at Heinz Marketing As we navigate the landscape of B2B marketing, it becomes increasingly evident that leveraging technology is not just beneficial but essential. A significant development steering this narrative is the integration of Artificial Intelligence (AI) with predictive analytics, a collaboration that promises to add value to businesses by offering deeper insights and facilitating informed decision-making.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Search Engine Land
SEPTEMBER 22, 2023
Bing has announced a set of new controls to allow webmasters and site owners to block Bing Chat from using its content for AI training and Microsoft’s generative AI models. “While we are actively collaborating with the industry on establishing future AI standards, we also wanted to provide more immediate support for publishers,” Fabrice Canel from Microsoft told us.
Partners in Excellence
SEPTEMBER 22, 2023
What business problem is your customer solving? Hopefully, it’s the problem you are the best in the world at solving. If it isn’t, you are wasting your and the customer time. If I pose this question to sellers, the responses I get are usually about what their products do. Mostly it’s descriptions of features, functions, capabilities.
Search Engine Land
SEPTEMBER 22, 2023
Google denied manipulating ad auctions at SMX Advanced 2015 – eight years before admitting it actually does. During the conference’s keynote speech, Google Ad executive Jerry Dischler told the audience: “Full stop, we are not manipulating search results or manipulating the ad auction in order to increase profits. That’s just not what we do.” Fast-forward to the 2023 federal antitrust trial, Dischler completely backtracked and told Judge Amit Mehta that the search engine &
Martech
SEPTEMBER 22, 2023
Hate speech on social media can significantly damage brands advertising on those platforms, according to a new study. The study , conducted by researchers at the University of Pennsylvania and the University of Southern California, surveyed over 3,000 respondents who were shown simulated negative, positive and neutral posts with adjacent ads on Facebook, Instagram and X — which was still known as Twitter at the time, in February and March 2023.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Search Engine Land
SEPTEMBER 22, 2023
Ever wondered which is the best generative AI tool for writing PR content? I have just finished conducting a series of tests to determine just that and found that the post generated by Bard produced: Slightly better results than a post I had written from scratch. Significantly better results than the post by ChatGPT. Dramatically better results than Claude 2.
G2
SEPTEMBER 22, 2023
Apps have taken over our daily lives. We wake up to an alarm app, check the news on another, and connect with friends through yet another. Whether for fitness, entertainment, or work, there’s an app for almost every aspect of life.
Search Engine Land
SEPTEMBER 22, 2023
As advertisers, we want to maximize our PPC budgets for our clients But how do we do that? This article identifies eight areas where you can focus your optimization efforts to improve ROI. If you aren’t already doing these things – there’s time to start testing before we get into the throes of holiday planning and execution. 1. Invest in upper-funnel tactics Many advertisers get too focused on last-click conversion and revenue metrics and opt for bottom-of-the-funnel tactics.
Sales Hacker
SEPTEMBER 22, 2023
Another busy week in ‘the city that never sleeps’. Beyond meeting founders and LPs all day, I’m slowly eating my way through New York City. I’ll take all the Big Apple food recommendations that you have! Anyway, let’s get into it. Thanks for reading The GTM Newsletter! Subscribe for free to receive new posts and support my work. Turning a free sign-up into an enterprise logo involves a multi-step process that requires careful planning, design, and execution.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
G2
SEPTEMBER 22, 2023
As G2’s General Counsel, it’s my job to help build and protect the company, so it’s likely no surprise that generative AI is top of mind for me (and lawyers everywhere!).
PandaDoc
SEPTEMBER 22, 2023
If you wish to get insights on the sales performance of your team, creating a sales report is a no-brainer. However, because many teams are not in the practice of creating them regularly, getting started might seem a little tricky. Here, we’re outlining a step-by-step process on how businesses can create sales reports to improve their sales performance.
G2
SEPTEMBER 22, 2023
Companies that need online transactions cannot afford server breakdowns. As a result, these businesses seek ways to create a failsafe procedure that keeps their data safe even if the server collapses. One such method is failover clustering.
Hubspot
SEPTEMBER 22, 2023
Hitting your goals requires tracking your progress along the way. It’s like running a marathon. You can’t train if you don’t know how far you’re jogging. That’s why you need sales tracking software to help hit your revenue goals. The right software can help your sales team optimize its strategies and close more deals. You’ll also know which leads you should prioritize.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Search Engine Land
SEPTEMBER 22, 2023
Lifetime value, or LTV, averages the total revenue generated by a customer during the entirety of your relationship. While the KPI often sounds cool and dandy, it can be difficult to improve. Doing so requires long term thinking, commitment and a deep understanding of your customer database. This article will dive into concrete ways PPC marketers can improve LTV using four levers.
Understanding the Sales Force
SEPTEMBER 22, 2023
Did you watch any or all of Attorney General Merritt Garland testifying at the House Oversight Hearings? I’m going to explain how that hearing, and others just like it, are the same as presentations that salespeople make to buying/purchasing committees at large companies. Congressional hearings aren’t expected to uncover any new information, they won’t have a gotcha moment, and minds are not going to be changed.
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